{"id":994205,"date":"2021-07-23T17:10:40","date_gmt":"2021-07-23T22:10:40","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=994205"},"modified":"2021-07-23T17:10:46","modified_gmt":"2021-07-23T22:10:46","slug":"nike-sues-sneaker-customizer-over-trademark-infringement","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/nike-sues-sneaker-customizer-over-trademark-infringement\/","title":{"rendered":"Nike Sues Sneaker Customizer Over Trademark Infringement"},"content":{"rendered":"\n<p>Seems like <a href=\"\/nike\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nike<\/a> has been in the news over lawsuits recently with the Warren Lotas lawsuit and the <a href=\"https:\/\/www.snkrsday.com\/mschf-lil-nas-x-custom-nike-air-max-97-satan-shoes-controversy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lil&#8217; Nas X and MSCHF &#8220;Satan&#8221; Air Max 97s<\/a>, and on Monday the Swoosh came after sneaker customizer Drip Creationz over trademark infringement, dilution, and counterfeiting according to <a href=\"https:\/\/www.thefashionlaw.com\/in-new-suit-nike-says-it-cannot-allow-customizers-to-build-businesses-off-of-its-famous-trademarks\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Fashion Law<\/a>. Custom sneakers have taken off over the last few years and this lawsuit can potentially shut down sneaker customizers entirely.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"750\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" src=\"https:\/\/www.snkrsday.com\/files\/2021\/07\/Drip-Creationz-Lawsuit-02-750x750.jpg\" alt=\"\" data-id=\"994262\" data-full-url=\"https:\/\/www.snkrsday.com\/files\/2021\/07\/Drip-Creationz-Lawsuit-02.jpg\" data-link=\"https:\/\/www.snkrsday.com\/?attachment_id=994262\" class=\"wp-image-994262\" srcset=\"https:\/\/www.snkrsday.com\/files\/2021\/07\/Drip-Creationz-Lawsuit-02-750x750.jpg 750w, https:\/\/www.snkrsday.com\/files\/2021\/07\/Drip-Creationz-Lawsuit-02-500x500.jpg 500w, https:\/\/www.snkrsday.com\/files\/2021\/07\/Drip-Creationz-Lawsuit-02-275x275.jpg 275w, https:\/\/www.snkrsday.com\/files\/2021\/07\/Drip-Creationz-Lawsuit-02-768x768.jpg 768w, https:\/\/www.snkrsday.com\/files\/2021\/07\/Drip-Creationz-Lawsuit-02-200x200.jpg 200w, https:\/\/www.snkrsday.com\/files\/2021\/07\/Drip-Creationz-Lawsuit-02.jpg 1080w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">Image via <a href=\"https:\/\/twitter.com\/SneakerLawFirm\" target=\"_blank\" rel=\"noreferrer noopener\">The Fashion Law<\/a><\/figcaption><\/figure>\n\n\n\n<p>Nike filed a complaint in California federal court on Monday against Customs By Ilene, Inc., or <a href=\"https:\/\/www.instagram.com\/dripcreationz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Drip Creationz<\/a> stating that Drip Creationz has been selling sneakers that are a &#8220;knockoff Air Force 1-style shoe&#8221; which Drip Creationz calls the D1, and also the poor craftmanship on their custom Air Force 1s having \u201ccrooked proportions, messy stitching, cheap details, and [are] taller than the real Air Force 1 shoes.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"750\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" src=\"https:\/\/www.snkrsday.com\/files\/2021\/07\/Drip-Creationz-D1-01-750x750.jpg\" alt=\"\" data-id=\"994260\" data-full-url=\"https:\/\/www.snkrsday.com\/files\/2021\/07\/Drip-Creationz-D1-01.jpg\" data-link=\"https:\/\/www.snkrsday.com\/?attachment_id=994260\" class=\"wp-image-994260\" srcset=\"https:\/\/www.snkrsday.com\/files\/2021\/07\/Drip-Creationz-D1-01-750x750.jpg 750w, https:\/\/www.snkrsday.com\/files\/2021\/07\/Drip-Creationz-D1-01-500x500.jpg 500w, https:\/\/www.snkrsday.com\/files\/2021\/07\/Drip-Creationz-D1-01-275x275.jpg 275w, https:\/\/www.snkrsday.com\/files\/2021\/07\/Drip-Creationz-D1-01-768x768.jpg 768w, https:\/\/www.snkrsday.com\/files\/2021\/07\/Drip-Creationz-D1-01-200x200.jpg 200w, https:\/\/www.snkrsday.com\/files\/2021\/07\/Drip-Creationz-D1-01.jpg 1080w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">Photo via <a href=\"https:\/\/www.instagram.com\/dripcreationz\/\" target=\"_blank\" rel=\"noreferrer noopener\">@dripcreationz<\/a><\/figcaption><\/figure>\n\n\n\n<p>Nike also claims that Drip Creationz has deconstructed Air Force 1s and replaced them with materials and designs that are unauthorized such as the Burberry check, Spongebob Squarepants, and others, can confuse consumers on whether or not the custom sneaker is a true collaboration with the Swoosh and can potentially harm the hard-earned reputation Nike has built.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"750\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" src=\"https:\/\/www.snkrsday.com\/files\/2021\/07\/Drip-Creationz-Nike-Air-Force-1-01-750x750.jpg\" alt=\"\" data-id=\"994259\" data-full-url=\"https:\/\/www.snkrsday.com\/files\/2021\/07\/Drip-Creationz-Nike-Air-Force-1-01.jpg\" data-link=\"https:\/\/www.snkrsday.com\/?attachment_id=994259\" class=\"wp-image-994259\" srcset=\"https:\/\/www.snkrsday.com\/files\/2021\/07\/Drip-Creationz-Nike-Air-Force-1-01-750x750.jpg 750w, https:\/\/www.snkrsday.com\/files\/2021\/07\/Drip-Creationz-Nike-Air-Force-1-01-500x500.jpg 500w, https:\/\/www.snkrsday.com\/files\/2021\/07\/Drip-Creationz-Nike-Air-Force-1-01-275x275.jpg 275w, https:\/\/www.snkrsday.com\/files\/2021\/07\/Drip-Creationz-Nike-Air-Force-1-01-768x768.jpg 768w, https:\/\/www.snkrsday.com\/files\/2021\/07\/Drip-Creationz-Nike-Air-Force-1-01-200x200.jpg 200w, https:\/\/www.snkrsday.com\/files\/2021\/07\/Drip-Creationz-Nike-Air-Force-1-01.jpg 1080w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">Photo via <a href=\"https:\/\/www.instagram.com\/dripcreationz\/\" target=\"_blank\" rel=\"noreferrer noopener\">@dripcreationz<\/a><\/figcaption><\/figure>\n\n\n\n<p>Seems a bit harsh for people who&#8217;ve built careers and side hustles over sneaker customizations but Nike states that \u201cit has no desire to limit the individual expression of creatives and artisans, many of whom are some of Nike\u2019s biggest fans.\u201d but says the line has to be drawn somewhere as they \u201ccannot allow \u2018customizers\u2019 like Drip Creationz to build a business on the backs of its most iconic trademarks, undermining the value of those marks and the message they convey to consumers.\u201d<\/p>\n\n\n\n<p>In the lawsuit, Nike is seeking an injunction that would halt Drip Creationz from selling custom Air Force 1s as well as monetary damages. Where do you stand on this? Let us know on <a href=\"https:\/\/twitter.com\/nicekicks\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/nicekicks\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a> if you&#8217;re siding with Nike or Drip Creationz.<\/p>\n\n\n\n<p><em>Lead photo via <a href=\"https:\/\/www.instagram.com\/p\/CFkkCmoppUV\/\" target=\"_blank\" rel=\"noreferrer noopener\">@dripcreationz<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seems like Nike has been in the news over lawsuits recently with the Warren Lotas lawsuit and the Lil&#8217; Nas&hellip;<\/p>\n","protected":false},"author":328352,"featured_media":994263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,1224791,1256650],"tags":[],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - 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