{"id":986470,"date":"2021-06-15T09:15:00","date_gmt":"2021-06-15T14:15:00","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=986470"},"modified":"2021-06-15T10:30:57","modified_gmt":"2021-06-15T15:30:57","slug":"reebok-rebrand-with-reconnect-series","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/reebok-rebrand-with-reconnect-series\/","title":{"rendered":"Reebok’s Kerby Jean-Raymond Spearheads A Creative Change"},"content":{"rendered":"\n

Refreshed and ready to tackle the upcoming months, Reebok’s<\/a> leadership has decided to transform the company’s brand image in an effort to reconnect with their current consumers and reach new audiences.<\/p>\n\n\n\n

As Reebok’s F\/W21 slowly unveils, the brand’s creative leadership under the direction of Vice President Kerby Jean-Raymond hinted at a brand transformation on their Instagram<\/a>. Now, the first part of this change has been revealed, spearheaded by a multi-part campaign. Its first manifestation, a video series titled “Reconnect,” explores the relationship between ourselves, sports, and community. The series, consisting of several vignettes and one long-form video, displays the importance of making the most of every moment in life. <\/p>\n\n\n\n

To make this campaign possible, Jean-Raymond recruited fellow visionary designer Jide Osifeso to assume the role of Artistic Marketing Director. When speaking about Osifeso, Jean-Raymond states that “He\u2019s the genius who\u2019s been behind your favorite geniuses. We speak the same language and care about the same audience.\u201d Osifeso, along with film co-writer Jonas Lindstroem, took control of the Reconnect series’ creative direction. <\/p>\n\n\n\n

The long-form video is currently available to view on Reebok’s YouTube channel<\/a>. Alongside it, short videos will be released on Reebok’s Instagram in the coming weeks. All of this will give a slight preview into Jean-Raymond and Osifeso’s global SS22 vision, culminating in the former’s first solo creative collection in 2023. <\/p>\n\n\n\n

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