{"id":983218,"date":"2021-05-26T18:09:20","date_gmt":"2021-05-26T23:09:20","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=983218"},"modified":"2021-05-27T10:13:41","modified_gmt":"2021-05-27T15:13:41","slug":"yums-cco-tex-moton-on-the-brands-relaunch","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/yums-cco-tex-moton-on-the-brands-relaunch\/","title":{"rendered":"We Caught Up With YUMS Chief Creative Officer, Tex Moton, For A Look At Their Relaunch"},"content":{"rendered":"\n

Like so many creatives and artists, dreams of owning a brand becomes a fundamental part of their identity. They conceptualize ideas day in and day out with the hopes of creating something everlasting. And in such a competitive market, these notions are often times just that, a notion. But not for Tex Moton, a Dallas native whose ideas and creativeness have transcended the mind into fruition with his brand, YUMS. <\/p>\n\n\n\n

Growing up in Pleasant Grove, Dallas alongside his mother and brother, Moton’s upbringing was not a comfortable one. As many success stories goes, it was the lack of opportunities that propelled the artist to create his own. His infatuation for art allowed him to find an identity and style that would subsequently shape his future. <\/p>\n\n\n\n

While in High School, Tex Moton would continue his artistic endeavor through graffiti and led to the co-creation of Infinite Crew, an artist collective whose work and creativity became a staple of Dallas’ art scene for decades–and continues doing so. Alongside his co-creator, the two joined forces and formed YUMS (You Understand My Style?). A unique brand whose inspiration is not typical but remains vibrant and fresh. <\/p>\n\n\n\n

As with any brand, there is a creative mind behind it all and YUMS finds its voice with Tex Moton. When we spoke to Moton, he had the pleasure to walk us through his process, the direction of his work and the direction of his brand. Their collective work and creativeness has allowed the brand to work closely with a multitude of partnership, “We specialize in making every project we take on cool! The way I approach product design has opened the door for me to work with the NBA, MLB, and NHL. My City Edition project with the Dallas Mavericks was a complete take over<\/strong>“. <\/p>\n\n\n\n