{"id":972542,"date":"2021-04-13T12:13:47","date_gmt":"2021-04-13T17:13:47","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=972542"},"modified":"2021-04-13T12:13:55","modified_gmt":"2021-04-13T17:13:55","slug":"boston-college-announces-10-year-agreement-with-new-balance","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/boston-college-announces-10-year-agreement-with-new-balance\/","title":{"rendered":"Boston College Announces 10-Year Agreement With New Balance"},"content":{"rendered":"\n

Boston College has just agreed to their largest footwear and apparel deal ever with New Balance. The Boston-based firm will be supplying 30\/31 of BC’s varsity sports (with the exception being varsity football), along with granting internship programs to various student athletes for the next 10 years.<\/p>\n\n\n\n

Thus far, New Balance has partnered with two other universities: the University of Maine and the University Denver. This third partnership represents another stride taken by the global sportswear brand in efforts to expand their footprint. <\/p>\n\n\n\n

More exciting, this deal will be revolutionary for New Balance’s growing basketball practice. There will be a strategic focus surrounding Boston College’s Men’s and Women’s basketball teams focused on improving their on-court and off the court product designs and performance. <\/p>\n\n\n\n

Additionally, various Boston College varsity teams will have access to the new state of the art TRACK@New Balance. The new sports complex will have a 200-meter hydraulic banked track, with ample room for spectators and other facilities for training. <\/p>\n\n\n\n

“This partnership will be an absolute game-changer for Boston College athletics and our student-athletes. This is not just a historic deal in terms of the financial value and amount of apparel for our department. The opportunities for our student-athletes to assist in product design and development of the footwear and apparel they will actually wear and compete in will be transformational.”<\/p>William V. Campbell Director of Athletics Pat Kraft<\/cite><\/blockquote>\n\n\n\n

Learn more about the recently announced partnership here<\/a>.<\/p>\n\n\n\n