{"id":963566,"date":"2021-03-05T12:13:58","date_gmt":"2021-03-05T18:13:58","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=963566"},"modified":"2021-03-05T12:14:05","modified_gmt":"2021-03-05T18:14:05","slug":"florida-am-athletics-nike-partnership","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/florida-am-athletics-nike-partnership\/","title":{"rendered":"Florida A&M Athletics Announce Nike Partnership With Exclusive LeBron 18 PE"},"content":{"rendered":"\n

Florida A&M University has long been heralded as one of the nation\u2019s HBCUs, with the Rattlers establishing both a historied tradition of academic and on-field success. The Tallahassee-based college is slated to further their athletic mission through a six-year partnership with Nike, who will sponsor all footwear, uniforms, and apparel.<\/p>\n\n\n\n

The partnership is Nike\u2019s latest step towards prioritizing diversity and inclusion. Significant details about the D&I effort include Lebron James\u2019 sponsored apparel for the Men\u2019s and Women\u2019s basketball team, along with student-athlete development programs and internship and networking opportunities for students.<\/p>\n\n\n\n

\u201cFlorida A&M has a rich tradition of excellence on the court and field, which not only includes athletic success, but equally important in academics, preparation for future careers and community engagement,\u201d says Sonja Henning, Nike\u2019s VP of League Partnerships for North America. \u201cThrough our continued relationship with Florida A&M Athletics, we\u2019ll have the opportunity to partner with some of the country\u2019s preeminent student-athletes and the next generation of leaders.\u201d<\/p>-Nike Press 2021<\/cite><\/blockquote>\n\n\n\n

Look for Nike to continue partnering with HBCU athletic programs across the country, as indicated by the Oregon sportswear brand\u2019s focus towards increasing their HBCU hiring practices from 8% in 2019 to 18% in 2020.<\/p>\n\n\n\n

Check out the Lebron 18 Low “FAMU” signature sneaker below. <\/p>\n\n\n\n