{"id":963521,"date":"2021-03-04T15:01:27","date_gmt":"2021-03-04T21:01:27","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=963521"},"modified":"2021-03-04T15:01:33","modified_gmt":"2021-03-04T21:01:33","slug":"solesavy-hires-lakers-head-of-marketing-as-senior-vice-president-of-marketing","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/solesavy-hires-lakers-head-of-marketing-as-senior-vice-president-of-marketing\/","title":{"rendered":"SoleSavy Hires Former Los Angeles Lakers Head of Marketing as SVP of Marketing"},"content":{"rendered":"\n

SoleSavy<\/a> continues to make moves with the sneaker community. One of the fastest-growing startups in the sneaker industry announced today that former Los Angeles Lakers Head of Marketing is joining the team. Mitchell Holder will be the startup’s Senior Vice President of Marketing. <\/p>\n\n\n\n

Mitchell will be responsible for SoleSavy\u2019s marketing and brand efforts as they look to empower sneakerheads and redefine their consumer experience. Mitchell joins the company\u2019s leadership team and will report to CEO and Co-Founder Dejan Pralica.<\/p>\n\n\n\n

Mitchell led the Los Angeles Lakers marketing department during its \u201819-\u201920 NBA Championship run. Prior to the Los Angeles Lakers, Mitchell led Ogilvy\u2019s Digital and Social business on the West Coast and has held positions at Kobalt Music, VaynerMedia, and Sony Music.\u00a0<\/p>\n\n\n\n

Learn what Mitchell said about joining the SoleSavy team below. Check out how the startup is bringing back the community aspect into the sneaker game over at SoleSavy<\/a>.<\/p>\n\n\n\n

SoleSavy is changing the game for those who really love sneakers<\/p>

I\u2019m thrilled to be joining a team that has built such a passionate community and is now creating innovative ways to help empower those members with new products and services. In such a turbulent and shifting industry, SoleSavy is going to be a force for positive change in sneaker culture.<\/p>Mitchell Holder<\/cite><\/blockquote>\n\n\n\n