{"id":961989,"date":"2021-02-24T08:00:30","date_gmt":"2021-02-24T14:00:30","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=961989"},"modified":"2021-02-24T08:00:37","modified_gmt":"2021-02-24T14:00:37","slug":"nike-goalsetter-partnership-financial-literacy","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/nike-goalsetter-partnership-financial-literacy\/","title":{"rendered":"Nike and Goalsetter Partner to Increase Financial Literacy Among America’s Youth"},"content":{"rendered":"\n

Nike<\/a> continues its commitment to addressing racial inequality by granting $1 million to\u00a0Goalsetter, the only youth financial literacy platform in the United States that is led by a Black female entrepreneur.\u00a0Founded by Tanya Van Court, Goalsetter uses digital platforms to engage youth and help them better understand financial well-being, while saving for their future \u2014\u00a0all through fun games and support from celebrities, musicians and athletes.\u00a0<\/p>\n\n\n\n

Nike\u2019s $1 million investment, which is Goalsetter\u2019s largest corporate donation to date,\u00a0will help the organization seed 10,000 kids\u2019 savings accounts, with a focus on Black youth, through the Goalsetter app. The investment will help kids jumpstart their financial wellness journey.<\/p>\n\n\n\n

Nike is propelling a historic moment by helping to change the way America educates a whole generation of kids \u2014\u00a0using culturally-relevant, game-based content to excite and engage them, and start them on a path to financial freedom.<\/p>Tanya Van Court, CEO of Goalsetter<\/cite><\/blockquote>\n\n\n\n


Goalsetter hopes to help create a savings account for every child in America and to instill in them sound financial habits through a novel combination of education, play, and gamification. On average, kids who own savings accounts are more likely to go to college and own stocks in the future. The goal is to reverse the generational wealth gap that statistically crosses ethnic lines. By 2053, Black Americans are projected to have a negative net worth, while Latinos are projected to have a negative net worth by 2073.<\/p>\n\n\n\n

At Nike Inc, we have\u00a0a long history of speaking up for causes that reflect our values, and encouraging people to help shape a brighter future.\u00a0What moves us is the belief that\u00a0change\u00a0is possible. As part of Nike, Inc.\u2019s Black Community Commitment, we are proud to announce our newest partner, Goalsetter.\u00a0 Their purpose to build financial literacy for Black families aligns with our goals \u2013\u00a0specifically focusing on economic empowerment to address racial inequality for Black Americans. Our partnership with Goalsetter is one way\u00a0Nike, Jordan and Converse seek\u00a0to transform how U.S. families, and in particular Black youth, access financial education and in turn, feel empowered to reach their goals<\/p>Craig Williams, President of Jordan Brand<\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Nike continues its commitment to addressing racial inequality by granting $1 million to\u00a0Goalsetter, the only youth financial literacy platform in…<\/p>\n","protected":false},"author":328301,"featured_media":961990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,1224791],"tags":[],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\nNike & Goalsetter Partner to Enhance Financial Literacy | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Nike continues its commitment to racial equality in America by announcing its financial literacy partnership with Goalsetter. 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