{"id":956370,"date":"2021-01-12T13:08:43","date_gmt":"2021-01-12T19:08:43","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=956370"},"modified":"2021-01-12T13:08:48","modified_gmt":"2021-01-12T19:08:48","slug":"nike-virgil-abloh-icons-somethings-off","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/nike-virgil-abloh-icons-somethings-off\/","title":{"rendered":"Nike and Virgil Join Forces For New Book \u2013 ICONS \u201cSomething\u2019s Off\u201d"},"content":{"rendered":"\n

When Nike<\/a><\/strong> initially teamed up with Virgil Abloh<\/strong> to release \u201cThe Ten\u201d<\/strong>, they took the world by storm. Capturing the minds of fans everywhere, they have since become one of the most prominent collaborative powerhouses in fashion history. From shoes & clothes, to art & music, Nike & Virgil <\/strong>team up to now bring us ICONS \u201cSomething\u2019s Off\u201d<\/strong><\/em>.<\/p>\n\n\n\n

A fan of physical cataloging, ICONS<\/em> acts as an archive, showcasing the processes which went into creating an iconic collection. Abloh calls it \u201ca printed documentary of the @Off___White<\/a>\u2122 @Nike<\/a> project\u201d in an Instagram post<\/a> announcing the dynamic retrospective book. Nike\u2019s press release<\/a> reads, \u201cICONS <\/em>explores how the partnership works to unify all the intangible cultural threads connected to sneakers\u201d. It provides an intricate look into the creative process that Abloh & his team went through while working with Nike \u2013 something that not many people get the chance to witness. A series of artifacts are found throughout the book, including text contributions from Hiroshi Fujiwara, Troy Patterson & Glenn Adamson.<\/p>\n\n\n\n

The depth that this book goes into paints a beautiful picture of why this collaboration was and is so revered. We can\u2019t wait to get our hands on it and see it add to our ever-growing appreciation of the pair. Zak Group<\/a>, who have done the art direction & designing, have truly produced a masterpiece showcasing a historic collaboration\u2019s development.<\/p>\n\n\n\n

Releasing January 22nd<\/sup> for $70, Abloh mentioned a number of Black-owned bookshops where copies are available from today. Preceding a wider release on February 5th<\/sup>, expect to see the book available on SNKRS, Off-White\u2122, and Canary Yellow from the 22nd<\/sup>. Tune in to a special edition of SNKRS Live on January 15th<\/sup>, hosted by Abloh, for a deeper look. Until then, keep it locked in with Snkrs Day for the latest from the sneaker world! Hopefully we will have more from Nike & Abloh in the near future\u2026<\/p>\n\n\n

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Nike x Virgil Abloh \u2013 ICONS \u201cSomething\u2019s Off\u201d<\/strong><\/h2>\n\n\n\n

Initial Release:<\/strong> January 22, 2021
Wider release:<\/strong> February 5, 2021
Price:<\/strong> $70 \/ \u20ac60<\/p>\n\n<\/div><\/div>\n\n\n