{"id":954270,"date":"2020-12-16T11:21:39","date_gmt":"2020-12-16T17:21:39","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=954270"},"modified":"2020-12-16T11:49:59","modified_gmt":"2020-12-16T17:49:59","slug":"salehe-bembury-redesigning-the-sneaker-world","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/salehe-bembury-redesigning-the-sneaker-world\/","title":{"rendered":"From Payless to Versace: Salehe Bembury is Redesigning the Sneaker World"},"content":{"rendered":"\n<p><a href=\"\/tag\/salehe-bembury\" target=\"_blank\" rel=\"noreferrer noopener\">Salehe Bembury<\/a> is doing it all. From his day job as Versace&#8217;s VP of Footwear to dropping collaborations with <a href=\"https:\/\/www.snkrsday.com\/salehe-bembury-x-new-balance-2002r-release-date\/\" target=\"_blank\" rel=\"noreferrer noopener\">New Balance<\/a> and <a href=\"https:\/\/www.snkrsday.com\/salehe-bembury-anta-sb-01-sb-02-release-information\/\">ANTA<\/a>, the designer is the overseer of many in the sneaker world. <\/p>\n\n\n\n<p>His craft, focused on function fused with an innovative design, is unmatched and undeniable in terms of execution and overall influence. <\/p>\n\n\n\n<p>We caught up with Bembury following the announcement of the <a href=\"https:\/\/www.snkrsday.com\/salehe-bembury-anta-sb-01-sb-02-release-information\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salehe Bembury x ANTA SB-01 and SB-02<\/a>. Learn what the designer had to say about his year, his vision, and much more. <\/p>\n\n\n\n<p>Keep it locked on Snkrs Day for more on Salehe and his creations. <\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-salehe-bembury-on-his-ability-to-transcend-footwear\">Salehe Bembury on His Ability to Transcend Footwear <\/h2>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1125\" height=\"750\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" src=\"https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-1.jpg\" alt=\"\" data-id=\"954272\" data-full-url=\"https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-1.jpg\" data-link=\"https:\/\/www.snkrsday.com\/?attachment_id=954272\" class=\"wp-image-954272\" srcset=\"https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-1.jpg 1125w, https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-1-750x500.jpg 750w, https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-1-325x217.jpg 325w, https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-1-768x512.jpg 768w, https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-1-200x133.jpg 200w\" sizes=\"(max-width: 1125px) 100vw, 1125px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">Image via Highsnobiety<\/figcaption><\/figure>\n\n\n\n<p><strong>NK: You\u2019ve been able to tap into multiple facets within the sneaker world from Yeezy to Versace and even Cole Haan. What have these projects and the versatility that they come with mean to you and your innovative creative process?<\/strong><\/p>\n\n\n\n<p><strong>Salehe Bembury:<\/strong> I consider myself very fortunate to have been able to work at such a diverse array of companies. It has turned me into somewhat of a corporate chameleon. <\/p>\n\n\n\n<p>Each of the aforementioned&nbsp;jobs required a drastically different set of skills and presented many different obstacles. Cole Haan prioritized innovation, while Yeezy prioritized product. Versace was about establishing a new sub-business, and Payless was about maintaining one. Having dealt with these different environments has equipped me with tangible and intangible skills.&nbsp; <\/p>\n\n\n\n<p>A recently frequently used narrative for my career has been, &#8220;from Payless to Versace.&#8221; This comparison of brand displays the versatility in design I have achieved over the years.&nbsp;<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-salehe-on-what-makes-the-anta-collaboration-special\">Salehe on What Makes the ANTA Collaboration Special<\/h2>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1124\" height=\"750\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" src=\"https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-bembury-anta-sb-01-sb-02-release-information-13.jpg\" alt=\"\" data-id=\"954212\" data-full-url=\"https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-bembury-anta-sb-01-sb-02-release-information-13.jpg\" data-link=\"https:\/\/www.snkrsday.com\/salehe-bembury-anta-sb-01-sb-02-release-information\/salehe-bembury-anta-sb-01-sb-02-release-information-13\/\" class=\"wp-image-954212\" srcset=\"https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-bembury-anta-sb-01-sb-02-release-information-13.jpg 1124w, https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-bembury-anta-sb-01-sb-02-release-information-13-750x500.jpg 750w, https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-bembury-anta-sb-01-sb-02-release-information-13-325x217.jpg 325w, https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-bembury-anta-sb-01-sb-02-release-information-13-768x512.jpg 768w, https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-bembury-anta-sb-01-sb-02-release-information-13-200x133.jpg 200w\" sizes=\"(max-width: 1124px) 100vw, 1124px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1124\" height=\"750\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" src=\"https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-bembury-anta-sb-01-sb-02-release-information.jpg\" alt=\"\" data-id=\"954211\" data-full-url=\"https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-bembury-anta-sb-01-sb-02-release-information.jpg\" data-link=\"https:\/\/www.snkrsday.com\/salehe-bembury-anta-sb-01-sb-02-release-information\/salehe-bembury-anta-sb-01-sb-02-release-information-11\/\" class=\"wp-image-954211\" srcset=\"https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-bembury-anta-sb-01-sb-02-release-information.jpg 1124w, https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-bembury-anta-sb-01-sb-02-release-information-750x500.jpg 750w, https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-bembury-anta-sb-01-sb-02-release-information-325x217.jpg 325w, https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-bembury-anta-sb-01-sb-02-release-information-768x512.jpg 768w, https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-bembury-anta-sb-01-sb-02-release-information-200x133.jpg 200w\" sizes=\"(max-width: 1124px) 100vw, 1124px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">Images courtesy of PEDEN+MUNK\/@pedenmunk on Instagram<\/figcaption><\/figure>\n\n\n\n<p><strong>NK: Your <a href=\"https:\/\/www.snkrsday.com\/salehe-bembury-anta-sb-01-sb-02-release-information\/\" target=\"_blank\" rel=\"noreferrer noopener\">ANTA collaboration<\/a> might seem like a surprise to those who might have just heard about you. What drew you to work with the Chinese athletic brand?<\/strong><\/p>\n\n\n\n<p><strong>SB:<\/strong> The ANTA collaboration was a unique one because it lived in uncharted territory. We rarely see successful collaborations&nbsp;occur with lesser-known brands. I saw this collaboration as an &#8220;opportunity&#8221; for both parties. For ANTA, it was a chance&nbsp;to further and more&nbsp;broadly inject their brand into the American market. I wanted to prove to both myself and the audience&nbsp;what I could bring to fruition from scratch. <\/p>\n\n\n\n<p>The market is flooded with re-colors and re-fabrications but bringing a product&nbsp;from concept to shelf is a different&nbsp;obstacle. With ANTA&#8217;s level of development, I was confident that I could bring a product&nbsp;to the consumer that was not expected.&nbsp;<\/p>\n\n\n\n<p><strong>NK: You\u2019ve mentioned that many have been fond of your work in past interviews, but the price point was high for some of your fans. The SB-01 and SB-02 aimed to fix that. What were that thought process and discussions like both internally and with the brand?<\/strong><\/p>\n\n\n\n<p><strong>SB:<\/strong> First and foremost it is for my audience. I often receive comments that my work is appreciated but not obtainable. Working&nbsp;in high fashion I was not able to significantly impact this conversation. However, working with ANTA, I was able to break down&nbsp;that wall. I vividly remember what it was like to be a sneaker consumer, love a sneaker, and not be able to get it. You stress,&nbsp;you lose sleep, it can haunt you. <\/p>\n\n\n\n<p>Ultimately I made it less than $100 dollars for the person reading this that understands&nbsp;exactly what I&#8217;m talking about. I made it a requirement that ANTA meets this price point in order to realize this goal.&nbsp;<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-the-goal-of-the-salehe-bembury-x-anta-sb-01-and-sb-02\">The Goal of the Salehe Bembury x ANTA SB-01 and SB-02<\/h2>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1124\" height=\"750\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" src=\"https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-bembury-anta-sb-01-sb-02-release-information-10.jpg\" alt=\"\" data-id=\"954210\" data-full-url=\"https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-bembury-anta-sb-01-sb-02-release-information-10.jpg\" data-link=\"https:\/\/www.snkrsday.com\/salehe-bembury-anta-sb-01-sb-02-release-information\/salehe-bembury-anta-sb-01-sb-02-release-information-10\/\" class=\"wp-image-954210\" srcset=\"https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-bembury-anta-sb-01-sb-02-release-information-10.jpg 1124w, https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-bembury-anta-sb-01-sb-02-release-information-10-750x500.jpg 750w, https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-bembury-anta-sb-01-sb-02-release-information-10-325x217.jpg 325w, https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-bembury-anta-sb-01-sb-02-release-information-10-768x512.jpg 768w, https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-bembury-anta-sb-01-sb-02-release-information-10-200x133.jpg 200w\" sizes=\"(max-width: 1124px) 100vw, 1124px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1124\" height=\"750\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" src=\"https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-bembury-anta-sb-01-sb-02-release-information-8.jpg\" alt=\"\" data-id=\"954208\" data-full-url=\"https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-bembury-anta-sb-01-sb-02-release-information-8.jpg\" data-link=\"https:\/\/www.snkrsday.com\/salehe-bembury-anta-sb-01-sb-02-release-information\/salehe-bembury-anta-sb-01-sb-02-release-information-8\/\" class=\"wp-image-954208\" srcset=\"https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-bembury-anta-sb-01-sb-02-release-information-8.jpg 1124w, https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-bembury-anta-sb-01-sb-02-release-information-8-750x500.jpg 750w, https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-bembury-anta-sb-01-sb-02-release-information-8-325x217.jpg 325w, https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-bembury-anta-sb-01-sb-02-release-information-8-768x512.jpg 768w, https:\/\/www.snkrsday.com\/files\/2020\/12\/salehe-bembury-anta-sb-01-sb-02-release-information-8-200x133.jpg 200w\" sizes=\"(max-width: 1124px) 100vw, 1124px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">Images courtesy of PEDEN+MUNK\/@pedenmunk on Instagram<\/figcaption><\/figure>\n\n\n\n<p><strong>NK: The timing of the ANTA collaboration fits with this socially distant world we now live in. There\u2019s been an uptick in appreciation for nature. What\u2019s the goal for those who pick up your sneaker?<\/strong><\/p>\n\n\n\n<p><strong>SB:<\/strong> Despite the fact that a sneaker is specifically designed for an activity, lifestyle use often outweighs the intended use. This year my time in nature has increased. Furthermore, that time spent has significantly influenced my design output. The ANTA project was 100% inspired by my time spent in nature and hiking. <\/p>\n\n\n\n<p>The intended use of the silhouettes are for hiking but they perform equally as well on the street. I have personally consistently used them for hiking because they function at such a high level. Some friends have wear-tested them and the feedback has been the same. The achieved goal is to completely surprise the consumer. <\/p>\n\n\n\n<p>&#8220;People don&#8217;t know what they want, until you show it to them.&#8221; &#8211; Steve Jobs<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-salehe-s-2020-recap\">Salehe&#8217;s 2020 Recap<\/h2>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1069\" height=\"750\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" src=\"https:\/\/www.snkrsday.com\/files\/2020\/12\/new-balance-2002r-salehe-bembury-release-date-1.jpg\" alt=\"\" data-id=\"954156\" data-full-url=\"https:\/\/www.snkrsday.com\/files\/2020\/12\/new-balance-2002r-salehe-bembury-release-date-1.jpg\" data-link=\"https:\/\/www.snkrsday.com\/?attachment_id=954156\" class=\"wp-image-954156\" srcset=\"https:\/\/www.snkrsday.com\/files\/2020\/12\/new-balance-2002r-salehe-bembury-release-date-1.jpg 1069w, https:\/\/www.snkrsday.com\/files\/2020\/12\/new-balance-2002r-salehe-bembury-release-date-1-713x500.jpg 713w, https:\/\/www.snkrsday.com\/files\/2020\/12\/new-balance-2002r-salehe-bembury-release-date-1-325x228.jpg 325w, https:\/\/www.snkrsday.com\/files\/2020\/12\/new-balance-2002r-salehe-bembury-release-date-1-768x539.jpg 768w, https:\/\/www.snkrsday.com\/files\/2020\/12\/new-balance-2002r-salehe-bembury-release-date-1-200x140.jpg 200w\" sizes=\"(max-width: 1069px) 100vw, 1069px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p><strong>NK: <a href=\"https:\/\/footwearnews.com\/2020\/business\/awards\/salehe-bembury-fnaa-2020-designer-year-2-1203081116\/\" target=\"_blank\" rel=\"noreferrer noopener\">Footwear News<\/a> named you as the designer of the year, and rightly so. The Versace Trigreca, the New Balance 2002R, and now the ANTA SB-01 and SB-02 are just the latest achievements. What\u2019s the importance of these collaborations for you, the future of footwear, and your creative ethos?<\/strong><\/p>\n\n\n\n<p><strong>SB:<\/strong> I&#8217;m currently attracted to displaying versatility and improving my shortcomings&nbsp;as a designer. A few years ago I made a point of focusing on specifically tooling execution. An example of the result of this prioritization is The Chain Reaction. More recently I&nbsp;have decided to focus on color theory. An example of the result of this focus is the color offering of the ANTA&nbsp;collaboration. <\/p>\n\n\n\n<p>The projects that I work on successfully live in dramatically different areas of the market. Despite the fact that I have been in the industry for 10 years, I see these recent projects as &#8220;the beginning.&#8221; This product bears my name, is my brainchild, and holds my design signature and ethos.&nbsp;<\/p>\n\n\n\n<p><strong>NK:<\/strong> <strong>This year has been challenging, to say the least. What\u2019s kept you motivated during these months? How did that translate to your work?&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>SB:<\/strong> Since moving to California 5 years ago, I have spent an increased amount of time in nature. Starting the majority of my&nbsp;mornings with hikes, I am often inspired by the color palette, aesthetic, and juxtapositions of the environment. <\/p>\n\n\n\n<p>The foundation&nbsp;of the ANTA project was inspired by the Bird&#8217;s nest. I was fascinated by the idea that a single twig is weak, but when multiplied and organized it obtains strength and structure.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-salehe-on-what-to-expect-and-advice-for-the-future-of-footwear\">Salehe on What to Expect and Advice for the Future of Footwear<\/h2>\n\n\n\n<p><strong>NK: We know you\u2019re just getting started. What can we expect from you in 2021?<\/strong><\/p>\n\n\n\n<p><strong>SB:<\/strong> I promise to keep surprising whoever is paying attention.&nbsp;<\/p>\n\n\n\n<p><strong>NK: For those looking to carve their own lane in the world of footwear design, what advice do you have for the next generation of creators?&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>SB:<\/strong> Remain curious and never grow up.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salehe Bembury is doing it all. From his day job as Versace&#8217;s VP of Footwear to dropping collaborations with New&hellip;<\/p>\n","protected":false},"author":328301,"featured_media":954278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[1235547],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salehe Bembury is Redesigning the Sneaker World | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Payless. Yeezy. Versace. New Balance. ANTA. Learn how Salehe Bembury is redesigning the sneaker world through every project on Snkrs Day.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snkrsday.com\/salehe-bembury-redesigning-the-sneaker-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salehe Bembury is Redesigning the Sneaker World\" \/>\n<meta property=\"og:description\" content=\"Payless. Yeezy. Versace. New Balance. ANTA. Learn how Salehe Bembury is redesigning the sneaker world through every project on Snkrs Day.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.snkrsday.com\/salehe-bembury-redesigning-the-sneaker-world\/\" \/>\n<meta property=\"og:site_name\" content=\"Snkrs Day\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/NiceKicks\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-16T17:21:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-16T17:49:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.snkrsday.com\/files\/2020\/12\/lead-salehe-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"532\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Luis Torres\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Salehe Bembury is Redesigning the Sneaker World\" \/>\n<meta name=\"twitter:description\" content=\"Payless. 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