{"id":952833,"date":"2020-12-02T14:17:38","date_gmt":"2020-12-02T20:17:38","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=952833"},"modified":"2020-12-02T14:40:25","modified_gmt":"2020-12-02T20:40:25","slug":"drake-nike-nocta-launch","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/drake-nike-nocta-launch\/","title":{"rendered":"Drake &#038; Nike Launch &#8220;NOCTA&#8221; Label"},"content":{"rendered":"\n<p>It&#8217;s official.<\/p>\n\n\n\n<p><strong style=\"-webkit-user-select: auto;\">Drake<\/strong>&#8216;s long-standing relationship with <strong style=\"-webkit-user-select: auto;\">Nike<\/strong>, culminating (and somewhat teasing) most recently in the musician&#8217;s &#8220;Laugh Now, Cry Later&#8221; music video, is now yielding fruit of that affiliation in the form Drake&#8217;s very own Nike sub-label dubbed <em style=\"-webkit-user-select: auto;\">NOCTA.<\/em><\/p>\n\n\n\n<p>Designed for the function and utilization of &#8220;people on the move\u2026grinders [and] the hard workers&#8221; NOCTA aims to capture the mindset of being relentless and the ethos of those mentally and physically on-the-go to achieve their goals with comfort and function in mind as wearers move from one environment to the next.<\/p>\n\n\n\n<p>Check out Drake&#8217;s own words on the upcoming NOCTA project in the extended monologue below, mark your calendars for the first capsule release on December 18, 2020 and keep it locked to NiceKicks.com for updates as they become available.<\/p>\n\n\n\n<p><em>The Nike NOCTA collection launches globally beginning December 18. Visit\u00a0<a href=\"http:\/\/nocta.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">nocta.com<\/a>\u00a0for more.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><em style=\"-webkit-user-select: auto;\">*words from Nike.com*<\/em><\/p>\n\n\n\n<p><em style=\"-webkit-user-select: auto;\">Following his \u201cLaugh Now\u00a0Cry Later\u201d video, shot on location at Nike WHQ, and the release of the &#8220;Certified Lover Boy&#8221; album merchandise capsule, Drake and Nike launch a new sub-label, NOCTA\u00a0(a nod to the artist\u2019s nocturnal creative\u00a0process). Ahead of the first NOCTA release, Drake shares his thoughts on the spirit of the project.\u00a0<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" src=\"https:\/\/s3.amazonaws.com\/nikeinc\/assets\/100573\/Drake_Nike_NOCTA-01_native_1600.jpg?1606923223\" alt=\"Drake NOCTA 4\"\/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>This moment is full circle for me.<br \/><br \/>I mean, growing up Nike was everything. It felt like every shoe I wanted, every athlete I liked, everything I owned was Nike. It didn\u2019t mean anything unless it had a Swoosh.<br \/><br \/>I remember watching all these athletes repping Nike \u2014 each doing the unthinkable \u2014 and how inspiring it was. I always felt like there was an opportunity for Nike to embrace an entertainer the same way they had athletes. I thought about how crazy it would have been and what it would have meant for an artist to have a flagship Nike deal.\u00a0<\/p><cite>&#8211; Drake<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" src=\"https:\/\/s3.amazonaws.com\/nikeinc\/assets\/100568\/Nike-Drake-Nocta-Official-04_native_1600.jpg?1606919035\" alt=\"Drake NOCTA 0\"\/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>NOCTA is a realization of all these thoughts and\u00a0everything I had hoped for \u2014\u00a0from the culture it\u2019s rooted in to the product and, most important, to the partnership and scale that allows me to share it with the world.<br \/><br \/>NOCTA is about creating something for people on the move. People who want functional, comfortable fits that are adaptable from one environment to the next.\u00a0<br \/><br \/>But as much as it\u2019s about what we make, it\u2019s also about a mindset:\u00a0an unforgiving drive, a relentlessness. Characterized by the type who are\u00a0on the road all day, all night \u2014\u00a0the grinders, the hard workers \u2014\u00a0trying to accomplish their goals and taking\u00a0no short cuts.<br \/><br \/>That mindset also includes loyalty and team. Whether you are in Toronto, London or Paris, there&#8217;s this uniform look \u2014 Nike Tech Fleece, the gloves, the hat \u2014 and it has a real team feel. I wanted to take a piece of that culture that I grew up with, that school of thought, and bring the best to it. With NOCTA, we\u00a0were trying to make the hardest jacket, the hardest tracksuit, the hardest gloves. Just the best of that world.<br \/><br \/>This opportunity is something that I\u2019ve been waiting on for a really long time. To be associated with the highest level possible \u2014 that was always my goal. We put in a lot of hard work, a lot of man and woman hours, during the last two years. To see it all coming to fruition starts an exciting new chapter in my life.<\/p><cite>&#8211; Drake<\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s official. Drake&#8216;s long-standing relationship with Nike, culminating (and somewhat teasing) most recently in the musician&#8217;s &#8220;Laugh Now, Cry Later&#8221;&hellip;<\/p>\n","protected":false},"author":4667,"featured_media":952834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1224791],"tags":[1203606],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Drake &amp; Nike Launch &quot;NOCTA&quot; Label | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy Drake &amp; Nike Launch &quot;NOCTA&quot; Label shoes. 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