{"id":949543,"date":"2020-11-24T17:35:00","date_gmt":"2020-11-24T23:35:00","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=949543"},"modified":"2021-05-04T07:22:27","modified_gmt":"2021-05-04T12:22:27","slug":"adidas-employs-sneaker-community-to-bring-the-positivity-back","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/adidas-employs-sneaker-community-to-bring-the-positivity-back\/","title":{"rendered":"adidas Employs Sneaker Community To Bring The Positivity Back"},"content":{"rendered":"\n
adidas<\/strong> has long been known for its relevance as a heritage brand that recognizes progress through intention. In October, they set the wheels in motion<\/a> of a brilliant campaign alongside some of the leading retailers in the sneaker industry. Overcoming the hype surrounding sneakers, the Three Stripes<\/a> bring things back to the ground for the benefit of the community.<\/p>\n\n\n\n Bringing back the adidas Forum<\/strong> to promote this movement is intelligent juxtaposition for this model on the German giant\u2019s part. The Forum<\/strong>, which originally released in 1984, was known for being a status symbol at the time. Due to its $100 price tag (much higher than the norm in the 80\u2019s) and the fact the shoe arrived in low and high-top editions, it was mostly seen on the feet of celebrities. There have been countless Forum drops in the years since, including a recent collaboration with Beyonc\u00e9\u2019s IVY PARK line<\/a>. Pivoting from the stigma that it is only for the financially elite, adidas puts a well-considered shade of humility on this silhouette.<\/p>\n\n\n\n