{"id":947390,"date":"2020-10-23T17:29:38","date_gmt":"2020-10-23T21:29:38","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=947390"},"modified":"2022-09-21T18:00:29","modified_gmt":"2022-09-21T23:00:29","slug":"nike-drops-episode-2-in-the-story-of-dunk","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/nike-drops-episode-2-in-the-story-of-dunk\/","title":{"rendered":"Nike Drops Episode 2 In The Story of Dunk"},"content":{"rendered":"\n

This afternoon Nike<\/strong><\/a> dropped The Story of Dunk: Episode 2 \u2013 \u201cPro B to SB\u201d on SNKRS app.<\/p>\n\n\n\n

The weekly episodes, which have dropped on Friday for the past 3 weeks, have highlighted the Dunk\u2019s history. Detailing how the model achieved its present legendary status, this week\u2019s episode goes into depth about Nike SB<\/a>\u2019s formation.<\/p>\n\n\n\n

Looking back to the late \u201990s, Nike looked to enter the market in a way that worked slightly against them. As Kevin Imamura (Global Footwear R&D, Nike SB) says, \u201cThe shoes were overbuilt\u201d, referencing Nike\u2019s first skateboarding effort, the Choad. Naturally, there was an air of mistrust within skate culture about Nike\u2019s approach toward their subculture.<\/p>\n\n\n\n

Little did the Swoosh realize that sitting in the shadows of their basketball line was the perfect shoe, the Nike Dunk<\/a>.<\/p>\n\n\n\n

Skateboarders found this silhouette ideal here because of the amount of self-expression that came with wearing these unique pairs. This was the first time that shoes that typically appeared in simpler colorways with all leather uppers started appearing using distinctive materials and unusual colors. That was when the Dunk Pro B was conceptualized.<\/p>\n\n\n\n

Sandy Bodecker was a massive part of Nike making this design ideology more mainstream within the company. Initially a shoe tester for Nike, his detailed notes allowed him to move through the company ranks rapidly. He guided Nike to transition the Dunk from a basketball shoe to a skating shoe. He understood Nike\u2019s inadvertent role in history and was essential in capturing the magic skaters already saw within the Dunk. Throughout his lifetime he was integral to Nike\u2019s capturing the world\u2019s hearts and minds and Sandy\u2019s influence is undeniable.<\/p>\n\n\n\n

We\u2019ve already got our eyes peeled on SNKRS for next Friday as we continue The Story of Dunk. Join us in keeping up to date and let us know how Dunks have been a part of your life so far. Keep up to date with all the latest from Snkrs Day!<\/p>\n\n\n\n