{"id":936932,"date":"2020-07-13T14:18:14","date_gmt":"2020-07-13T18:18:14","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=936932"},"modified":"2020-07-13T14:18:14","modified_gmt":"2020-07-13T18:18:14","slug":"nike-rise-retail-concept-china","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/nike-rise-retail-concept-china\/","title":{"rendered":"Nike Blows the Competition out of the Water With Its New “Rise” Concept Store"},"content":{"rendered":"
As one of the most successful brands in the sneaker, fashion, and sports world, Nike is looking to continue its dominant force, having just debuted its new “Rise” concept store in Guangzhou, China. <\/p>\n
Acting as the first-of-its-kind, Nike Rise responds to the pulse of sport in a Member’s city. Nike’s latest data-powered hub will allow consumers to experience a 1-to-1 personalized shopping journey that connects consumers to sport, their communities, and one another by using insights that Members have shared with Nike.<\/p>\n
The 22,000-sq.-ft. concept store is also in line with Nike’s sustainability push, considering Nike incorporated around 45,000 pounds of recycled materials into the finishes, fixtures, and displays.<\/p>\n
\u201cBuilding on our history of serving our Greater China Members through new and innovative store concepts, we\u2019re thrilled to unveil this first Nike Rise door in Guangzhou, a city that truly loves and obsesses sport,\u201d says Cathy Sparks, VP\/GM of Global Nike Direct Stores & Service. \u201cWhether Members are connecting through the Nike App or joining in-store, they\u2019re invited to experience a digitally-enabled journey at this Nike Rise door that links them to the energy and activity of the city, and unites communities across Guangzhou through the power of sport.\u201d<\/p>\n
Members will gain access to in-store workshops and events hosted by the city\u2019s network of Nike athletes, experts, and sports influencers, and will also include a Nike By You personalization bar, among many other things. <\/p>\n
Nike Rise is the newest member of Nike\u2019s innovative portfolio that includes the year\u2019s recent pilot concepts of Nike\u2019s flagship House of Innovation, which provide a peek behind the curtain of Nike\u2019s biggest innovation moments, and Nike Live, a locally curated shopping experience for members. More Nike Rise doors are expected to open in 2021. <\/p>\n
Head over to Nike.com<\/a> for more details. <\/p>\n