{"id":932302,"date":"2020-05-16T10:30:42","date_gmt":"2020-05-16T14:30:42","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=932302"},"modified":"2022-09-15T03:02:12","modified_gmt":"2022-09-15T08:02:12","slug":"adidas-sl20-running-review","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/adidas-sl20-running-review\/","title":{"rendered":"How adidas Running is Redefining Fast With the adidas SL20"},"content":{"rendered":"
The adidas SL20<\/strong> is the latest from the Three Stripes and its prolific running department. Through the years, the brand has pushed the envelope on technology and performance to create a division of performance sneakers that stand tall at the top of the running shoe chain.<\/p>\n We had a chance to speak to Sam Handy, adidas Running’s Creative Director, about the adidas SL20, the adidas “Faster Than” campaign, and more. You can find an in-depth review of the pair below as well.<\/p>\n Snkrs Day: The Faster Than campaign aims to redefine the definition of fast in different ways. How and why is that so important, especially for runners or people who want to get into running?<\/strong><\/p>\n \n Sam Handy:<\/strong> We wanted to break the stigma and show that running isn\u2019t always about racing. We wanted to reflect this democratization of the sport and champion the fact that \u2018fast\u2019 isn\u2019t just about speed \u2013 it\u2019s a personal feeling. It doesn\u2019t matter if you are leading a run or trailing it, as long as you are a part of it, because \u2018fast\u2019 means something different to everyone.<\/p>\n Snkrs Day: The campaign focuses on expectations, inequality, and running alone. How did these main pillars come about? And what makes them so important? <\/span><\/b><\/p>\n Sam Handy:<\/strong> The social aspect of running was also a key theme. Traditionally, many may think of running as a solo activity, but in 2020, for many it is a social event.<\/p>\n What makes these pillars so important is that they demonstrate the transformative power of running above and beyond just getting fit. Take Noah Lyles\u2019 for example, who overcame severe asthma as a child to become the Men\u2019s 200m world champion, or the story of Katherine Switzer, who became the first female numbered entrant to complete in the Boston Marathon back in 1967. Of course, your own story doesn\u2019t need to be as ground-breaking or revolutionary as theirs – what\u2019s important is that it transforms your life for the better in a way that is unique to you.<\/p>\n Snkrs Day:<\/strong> How does the SL20 and the rest of the adidas Running line complement the Faster Than campaign? <\/span><\/b><\/p>\nInterview with Sam Handy<\/h1>\n