{"id":922834,"date":"2020-02-05T14:14:40","date_gmt":"2020-02-05T19:14:40","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=922834"},"modified":"2020-02-05T14:14:40","modified_gmt":"2020-02-05T19:14:40","slug":"nike-unveils-the-air-zoom-bb-nxt-for-the-2020-tokyo-olympics","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/nike-unveils-the-air-zoom-bb-nxt-for-the-2020-tokyo-olympics\/","title":{"rendered":"Nike Unveils The Air Zoom BB NXT for the 2020 Tokyo Olympics"},"content":{"rendered":"<p>For 2020, Nike Basketball is evolving the brand\u2019s industry-leading work to improve energy return through footwear innovation. Ross Klein, Senior Creative Director for Nike Basketball footwear, led a team on a mission to evolve Nike Air \u2014 our most efficient cushioning platform for energy return \u2014 and create the Nike Air Zoom BB NXT.<\/p>\n<p>&#8220;The game and the athletes have evolved in this new era of basketball,&#8221; says Klein. &#8220;We now have athletes that are &#8216;positionless&#8217; and generate the values of all positions on court. Within the NBA alone these positionless athletes face a grueling journey, starting with the offseason training, then preseason, and into the 82-game season, playoffs, Finals. Fatigue is the enemy and endurance is the goal.&#8221;<\/p>\n<p>Staying fresh at the game\u2019s critical, closing moments is key. With that in mind, the Nike Air Zoom BB NXT introduces a unified system of full-length Nike REACT foam, plate and Nike Air Zoom pods to provide basketball players at all levels with impact protection and energy return. <\/p>\n<figure id=\"attachment_922836\" aria-describedby=\"caption-attachment-922836\" style=\"width: 1080px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" src=\"https:\/\/www.snkrsday.com\/files\/2020\/02\/nike-zoom-bb-nxt-2020-tokyo-olympics-01.jpg\" alt=\"nike-zoom-bb-nxt-2020-tokyo-olympics-01\" width=\"1080\" height=\"720\" class=\"size-full wp-image-922836\" srcset=\"https:\/\/www.snkrsday.com\/files\/2020\/02\/nike-zoom-bb-nxt-2020-tokyo-olympics-01.jpg 1080w, https:\/\/www.snkrsday.com\/files\/2020\/02\/nike-zoom-bb-nxt-2020-tokyo-olympics-01-750x500.jpg 750w, https:\/\/www.snkrsday.com\/files\/2020\/02\/nike-zoom-bb-nxt-2020-tokyo-olympics-01-325x217.jpg 325w, https:\/\/www.snkrsday.com\/files\/2020\/02\/nike-zoom-bb-nxt-2020-tokyo-olympics-01-768x512.jpg 768w, https:\/\/www.snkrsday.com\/files\/2020\/02\/nike-zoom-bb-nxt-2020-tokyo-olympics-01-1050x700.jpg 1050w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-922836\" class=\"wp-caption-text\">Nike Air Zoom BB NXT<\/figcaption><\/figure>\n<p>&#8220;The shoe is similar to a car,&#8221; says Klein. &#8220;There are many parts and pieces, each doing a very specific job, but working in unison.&#8221;<\/p>\n<p>The shoe\u2019s three leading performance-driven benefits are outstanding energy return, optimized cushioning and strength. Specific innovations include:<\/p>\n<ul>\n<li>Exposed Nike React foam under the heel provides a soft, responsive sensation<\/li>\n<li>A thin plate positioned above the foam provides torsional rigidity<\/li>\n<li>Two Air Zoom units positioned under the ball of the foot continually absorb an athlete\u2019s energy and provide great responsiveness<\/li>\n<li>The upper is a lightweight mesh with a tactile, textured print that provides support and durability where athletes need it<\/li>\n<li>A plush foam tongue and padded collar with a notch to support the Achilles tendon provides a comfortable fit<\/li>\n<\/ul>\n<p>The Nike Air Zoom BB NXT releases July 1.<\/p>\n<div class=\"release-info\">\n<strong>Nike Air Zoom BB NXT<\/strong><br \/>\nRelease Date: July 1, 2020\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>For 2020, Nike Basketball is evolving the brand\u2019s industry-leading work to improve energy return through footwear innovation. Ross Klein, Senior&hellip;<\/p>\n","protected":false},"author":4667,"featured_media":922835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nike Unveils The Air Zoom BB NXT for the 2020 Tokyo Olympics | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy Nike Unveils The Air Zoom BB NXT for the 2020 Tokyo Olympics shoes. 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