{"id":921304,"date":"2019-12-30T10:43:27","date_gmt":"2019-12-30T15:43:27","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=921304"},"modified":"2019-12-30T14:29:53","modified_gmt":"2019-12-30T19:29:53","slug":"how-luka-aligns-with-the-new-vision-of-jordan-brand","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/how-luka-aligns-with-the-new-vision-of-jordan-brand\/","title":{"rendered":"How Luka Aligns with the New Vision of Jordan Brand"},"content":{"rendered":"

Luka Doncic<\/strong> officially signed with Jordan Brand last week.<\/a><\/p>\n

As the guard looks to lead the Dallas Mavericks towards the playoffs, Jordan Brand looks to expand their reach far beyond retros and far beyond the US.<\/p>\n

\"\"<\/p>\n

Though shocking to some, the move comes as no surprise to in-the-know fans given the recent trajectory of the brand. Over the summer, the Jumpman familia expanded its wings and added some prolific ballers from all corners of the game.<\/p>\n

Kia Nurse. Asia Durr. Jayson Tatum. Zion Williamson. Rui Hachimura. It\u2019s clear that the brand is looking toward the future of basketball with its most recent additions.<\/p>\n

\"\"
Zion Williamson in the Air Jordan 34 PE (Chris Graythen\/Getty Images)<\/figcaption><\/figure>\n

The Doncic signing is more than just performance shoes.<\/p>\n

It\u2019s more than fire tunnel fits.<\/p>\n

It’s an opportunity to grow the game of basketball along with the Jordan legacy.<\/h3>\n
\"\"
Luka Doncic in the Air Jordan 34 Guo Ailun PE (Glenn James\/NBAE via Getty Images)<\/figcaption><\/figure>\n

Luka Doncic’s talent, flare and charisma makes him a major springboard to expand the game of basketball \u2014 and Jordan Brand \u2014 to new heights in similar to his new Jumpman fam.<\/p>\n

Just as Luka is the first European player to pump the brand, we’ve seen other famous firsts make a major impact on both the game and new markets.<\/p>\n

In 2011, Maya Moore became the first female athlete to sign with Jordan Brand. From player exclusives to a few releases of Air Jordan 10s and Air Jordan 1s, Moore widened the lane for female sneakerheads while simultaneously dominating the WNBA. Not only did she become the new face of the league in the last decade but thanks to the JB deal her dominance was felt off the court as well.<\/p>\n

\"\"<\/p>\n

Similarly, in 2017, \u00a0Guo Ailun became the first player from China to sign with the brand. Ailun has dominated the China Basketball Association and has repped his country to the fullest in international play.<\/p>\n

Jordan Brand has capitalized on the historic signing by releasing China-exclusive colorways for Ailun in the Air Jordan 33 and the Air Jordan 34.<\/p>\n

For those keeping track at home, China has more basketball fans than the US has people.<\/p>\n

\"\"<\/p>\n

Even more recently, Rui Hachimura has been making headlines as he became the first Japanese player to be drafted in first round and also became the second ever Japanese-born player in the NBA.<\/p>\n

Aside from debuting some of Jordan Brand’s newest performance sneakers, the 2019 Jumpman signee modeled the Sneakers N Stuff x Air Jordan collab<\/a>.<\/p>\n

\"\"<\/p>\n

There’s no denying that Jordan Brand is honing in the momentum of their young stars. If history has taught us anything, Doncic and Jumpman will be up to something.<\/p>\n

While Doncic isn\u2019t the first Slovenian player in the league, he is the first star from Slovenia to sign to the heritage his Airness built.<\/p>\n

\"\"<\/p>\n

From his days hooping for Real Madrid to him and Goran Dragic playing in a dynamic backcourt for the homeland, the Luka Hive is no joke. If (and when) Jordan Brand releases player exclusive sneakers and perhaps a signature line, it will grow both the game of basketball and the Jordan legacy even faster and further in another hemisphere.<\/p>\n

Whether it’s his charisma, his undeniable gift with the rock or his following abroad, Luka Doncic signing with Jordan Brand could very well be one of the most interesting sneaker deals to date.<\/p>\n

Only time will tell.<\/p>\n","protected":false},"excerpt":{"rendered":"

Luka Doncic officially signed with Jordan Brand last week. As the guard looks to lead the Dallas Mavericks towards the…<\/p>\n","protected":false},"author":328301,"featured_media":921338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[1225575],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\nHow Luka Aligns with the New Vision of Jordan Brand | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy How Luka Aligns with the New Vision of Jordan Brand shoes. Snkrs Day has release dates, prices, and where to find How Luka Aligns with the New Vision of Jordan Brand for sale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snkrsday.com\/how-luka-aligns-with-the-new-vision-of-jordan-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Luka Aligns with the New Vision of Jordan Brand\" \/>\n<meta property=\"og:description\" content=\"Where to buy How Luka Aligns with the New Vision of Jordan Brand shoes. Snkrs Day has release dates, prices, and where to find How Luka Aligns with the New Vision of Jordan Brand for sale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.snkrsday.com\/how-luka-aligns-with-the-new-vision-of-jordan-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Snkrs Day\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/NiceKicks\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-30T15:43:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-30T19:29:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.snkrsday.com\/files\/2019\/12\/luka.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Luis Torres\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LTOnDaTrack\" \/>\n<meta name=\"twitter:site\" content=\"@snkrsday\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luis Torres\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/www.snkrsday.com\/how-luka-aligns-with-the-new-vision-of-jordan-brand\/\",\"url\":\"https:\/\/www.snkrsday.com\/how-luka-aligns-with-the-new-vision-of-jordan-brand\/\",\"name\":\"How Luka Aligns with the New Vision of Jordan Brand | Snkrs Day\",\"isPartOf\":{\"@id\":\"https:\/\/www.snkrsday.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.snkrsday.com\/how-luka-aligns-with-the-new-vision-of-jordan-brand\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.snkrsday.com\/how-luka-aligns-with-the-new-vision-of-jordan-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.snkrsday.com\/files\/2019\/12\/luka.jpg\",\"datePublished\":\"2019-12-30T15:43:27+00:00\",\"dateModified\":\"2019-12-30T19:29:53+00:00\",\"description\":\"Where to buy How Luka Aligns with the New Vision of Jordan Brand shoes. Snkrs Day has release dates, prices, and where to find How Luka Aligns with the New Vision of Jordan Brand for sale.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.snkrsday.com\/how-luka-aligns-with-the-new-vision-of-jordan-brand\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.snkrsday.com\/how-luka-aligns-with-the-new-vision-of-jordan-brand\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.snkrsday.com\/how-luka-aligns-with-the-new-vision-of-jordan-brand\/#primaryimage\",\"url\":\"https:\/\/www.snkrsday.com\/files\/2019\/12\/luka.jpg\",\"contentUrl\":\"https:\/\/www.snkrsday.com\/files\/2019\/12\/luka.jpg\",\"width\":1200,\"height\":640},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.snkrsday.com\/how-luka-aligns-with-the-new-vision-of-jordan-brand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.snkrsday.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/www.snkrsday.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How Luka Aligns with the New Vision of Jordan Brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.snkrsday.com\/#website\",\"url\":\"https:\/\/www.snkrsday.com\/\",\"name\":\"Snkrs Day\",\"description\":\"Sneakers News. Culture. Community.\",\"publisher\":{\"@id\":\"https:\/\/www.snkrsday.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.snkrsday.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.snkrsday.com\/#organization\",\"name\":\"Snkrs Day\",\"url\":\"https:\/\/www.snkrsday.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.snkrsday.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.snkrsday.com\/files\/2020\/10\/nice-box-400-225.png\",\"contentUrl\":\"https:\/\/www.snkrsday.com\/files\/2020\/10\/nice-box-400-225.png\",\"width\":400,\"height\":225,\"caption\":\"Snkrs Day\"},\"image\":{\"@id\":\"https:\/\/www.snkrsday.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/www.facebook.com\/NiceKicks\",\"https:\/\/x.com\/nicekicks\",\"http:\/\/www.instagram.com\/nicekicks\",\"https:\/\/www.linkedin.com\/company\/asnkrsdaya\",\"https:\/\/www.tiktok.com\/@snkrsday\",\"http:\/\/www.youtube.com\/user\/nicekicks\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Luka Aligns with the New Vision of Jordan Brand | Snkrs Day","description":"Where to buy How Luka Aligns with the New Vision of Jordan Brand shoes. Snkrs Day has release dates, prices, and where to find How Luka Aligns with the New Vision of Jordan Brand for sale.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.snkrsday.com\/how-luka-aligns-with-the-new-vision-of-jordan-brand\/","og_locale":"en_US","og_type":"article","og_title":"How Luka Aligns with the New Vision of Jordan Brand","og_description":"Where to buy How Luka Aligns with the New Vision of Jordan Brand shoes. Snkrs Day has release dates, prices, and where to find How Luka Aligns with the New Vision of Jordan Brand for sale.","og_url":"https:\/\/www.snkrsday.com\/how-luka-aligns-with-the-new-vision-of-jordan-brand\/","og_site_name":"Snkrs Day","article_publisher":"http:\/\/www.facebook.com\/snkrsday","article_published_time":"2019-12-30T15:43:27+00:00","article_modified_time":"2019-12-30T19:29:53+00:00","og_image":[{"width":1200,"height":640,"url":"https:\/\/www.snkrsday.com\/files\/2019\/12\/luka.jpg","type":"image\/jpeg"}],"author":"Luis Torres","twitter_card":"summary_large_image","twitter_creator":"@LTOnDaTrack","twitter_site":"@snkrsday","twitter_misc":{"Written by":"Luis Torres","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","ItemPage"],"@id":"https:\/\/www.snkrsday.com\/how-luka-aligns-with-the-new-vision-of-jordan-brand\/","url":"https:\/\/www.snkrsday.com\/how-luka-aligns-with-the-new-vision-of-jordan-brand\/","name":"How Luka Aligns with the New Vision of Jordan Brand | Snkrs Day","isPartOf":{"@id":"https:\/\/www.snkrsday.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.snkrsday.com\/how-luka-aligns-with-the-new-vision-of-jordan-brand\/#primaryimage"},"image":{"@id":"https:\/\/www.snkrsday.com\/how-luka-aligns-with-the-new-vision-of-jordan-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/www.snkrsday.com\/files\/2019\/12\/luka.jpg","datePublished":"2019-12-30T15:43:27+00:00","dateModified":"2019-12-30T19:29:53+00:00","description":"Where to buy How Luka Aligns with the New Vision of Jordan Brand shoes. Snkrs Day has release dates, prices, and where to find How Luka Aligns with the New Vision of Jordan Brand for sale.","breadcrumb":{"@id":"https:\/\/www.snkrsday.com\/how-luka-aligns-with-the-new-vision-of-jordan-brand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.snkrsday.com\/how-luka-aligns-with-the-new-vision-of-jordan-brand\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.snkrsday.com\/how-luka-aligns-with-the-new-vision-of-jordan-brand\/#primaryimage","url":"https:\/\/www.snkrsday.com\/files\/2019\/12\/luka.jpg","contentUrl":"https:\/\/www.snkrsday.com\/files\/2019\/12\/luka.jpg","width":1200,"height":640},{"@type":"BreadcrumbList","@id":"https:\/\/www.snkrsday.com\/how-luka-aligns-with-the-new-vision-of-jordan-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/www.snkrsday.com\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.snkrsday.com\/news\/"},{"@type":"ListItem","position":3,"name":"How Luka Aligns with the New Vision of Jordan Brand"}]},{"@type":"WebSite","@id":"https:\/\/www.snkrsday.com\/#website","url":"https:\/\/www.snkrsday.com\/","name":"Snkrs Day","description":"Sneakers News. Culture. Community.","publisher":{"@id":"https:\/\/www.snkrsday.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.snkrsday.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.snkrsday.com\/#organization","name":"Snkrs Day","url":"https:\/\/www.snkrsday.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.snkrsday.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.snkrsday.com\/files\/2020\/10\/nice-box-400-225.png","contentUrl":"https:\/\/www.snkrsday.com\/files\/2020\/10\/nice-box-400-225.png","width":400,"height":225,"caption":"Snkrs Day"},"image":{"@id":"https:\/\/www.snkrsday.com\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/snkrsday","https:\/\/x.com\/snkrsday","http:\/\/www.instagram.com\/snkrsday","https:\/\/www.linkedin.com\/company\/asnkrsdaya","https:\/\/www.tiktok.com\/@snkrsday","http:\/\/www.youtube.com\/user\/snkrsday"]}]}},"_links":{"self":[{"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/posts\/921304"}],"collection":[{"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/users\/328301"}],"replies":[{"embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/comments?post=921304"}],"version-history":[{"count":0,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/posts\/921304\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/media\/921338"}],"wp:attachment":[{"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/media?parent=921304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/categories?post=921304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/tags?post=921304"},{"taxonomy":"cultivate_rss","embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/cultivate_rss?post=921304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}