{"id":918493,"date":"2019-11-12T11:31:32","date_gmt":"2019-11-12T16:31:32","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=918493"},"modified":"2019-11-12T13:01:10","modified_gmt":"2019-11-12T18:01:10","slug":"how-kanye-west-steven-smith-created-the-adidas-yeezy-boost-700","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/how-kanye-west-steven-smith-created-the-adidas-yeezy-boost-700\/","title":{"rendered":"How Kanye West &#038; Steven Smith Created the adidas Yeezy Boost 700"},"content":{"rendered":"<p><strong>Kanye West<\/strong> has an eye for talent.<\/p>\n<p>Whether it&#8217;s <a href=\"https:\/\/www.snkrsday.com\/timeline-virgil-ablohs-creative-output-over-the-last-10-years\/\">Virgil Abloh<\/a> or <a href=\"https:\/\/www.snkrsday.com\/whats-wardrobe-kid-cudi\/\">Kid Cudi<\/a>, he&#8217;s been able to spot creatives before the world knows there name.<\/p>\n<p>More discovered but talented just the same, Kanye was able to bring industry vet <strong>Steven Smith<\/strong> to YEEZY and the rest as they say is history.<\/p>\n<p><iframe loading=\"lazy\" title=\"Kanye West: Uncensored and Uncut | Fast Company\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/ihfG8qlhW04?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Calling Smith &#8211; the man behind the Instapump Fury among other classics &#8211; he flew the underground legend to NYC, offered him a job at YEEZY and the two eventually created the famous 700 in a marathon 48 hour session.<\/p>\n<p>Unearthed from the recent Fast Company talk, hear Smith and Ye go back and forth on their creative process and ambition in the video above.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kanye West has an eye for talent. Whether it&#8217;s Virgil Abloh or Kid Cudi, he&#8217;s been able to spot creatives&hellip;<\/p>\n","protected":false},"author":2415,"featured_media":918494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,1224004],"tags":[101,1610],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Kanye West &amp; Steven Smith Created the adidas Yeezy Boost 700 | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy How Kanye West &amp; Steven Smith Created the adidas Yeezy Boost 700 shoes. Snkrs Day has release dates, prices, and where to find How Kanye West &amp; Steven Smith Created the adidas Yeezy Boost 700 for sale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snkrsday.com\/how-kanye-west-steven-smith-created-the-adidas-yeezy-boost-700\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Kanye West &amp; Steven Smith Created the adidas Yeezy Boost 700\" \/>\n<meta property=\"og:description\" content=\"Where to buy How Kanye West &amp; Steven Smith Created the adidas Yeezy Boost 700 shoes. 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