{"id":917366,"date":"2019-11-01T12:22:36","date_gmt":"2019-11-01T16:22:36","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=917366"},"modified":"2022-09-13T01:59:10","modified_gmt":"2022-09-13T06:59:10","slug":"the-nike-air-max-1-por-la-familia-celebrates-familial-resilience-through-women","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/the-nike-air-max-1-por-la-familia-celebrates-familial-resilience-through-women\/","title":{"rendered":"The Nike Air Max 1 “Por La Familia” Celebrates Familial Resilience Through Women"},"content":{"rendered":"

The latest Nike By You x Cultivator<\/strong> collection is a series of colorways tailored to tell the stories of creatives and sneakerheads as a way to give gratitude for certain things in their life.<\/p>\n

We chatted with Mark Lopez<\/strong><\/a>, one of the creatives featured in the newest NBY x Cultivator drop.<\/p>\n

Por La Familia\u00a0<\/em>\/\/ For the Family<\/h1>\n
\"\"
NBY x Cultivator Nike Air Max 1 “Por La Familia” by Mark Lopez<\/figcaption><\/figure>\n

Mark Lopez:<\/strong> The inspiration of this shoe is based on the women who raised me. These are women who come from El Salvador and helped my mom out whether it was helping with pay for groceries or with a place to stay. The majority of my aunt\u2019s and grandma\u2019s helped us out when we didn\u2019t have a home and helped me get to school. They helped me become a better person overall when I was growing up.<\/p>\n

El\u00a0Proceso\u00a0<\/i>\/\/ The Process<\/h1>\n

Mark Lopez:\u00a0<\/strong>My girlfriend actually told me what Cultivator was. She mentioned that this platform has an opportunity to co-create a shoe with Nike by telling a story.<\/p>\n

Cultivator DMed me on Instagram. I thought it was fake at first. They told me I could select a silhouette.<\/p>\n

I chose the Air Max 1 because of how classic it is given that it was Tinker Hatfield\u2019s creation. It was a no brainer. The theme was to give thanks and gratitude, so I wanted to show that to the women who raised me.<\/p>\n

Las Mujeres\u00a0<\/em>\/\/ The Women<\/h1>\n
\"\"
NBY x Cultivator Nike Air Max 1 “Por La Familia” by Mark Lopez<\/figcaption><\/figure>\n

Mark Lopez:\u00a0<\/strong>I showed my aunt and my mom why I chose them. I didn\u2019t really have a father figure growing up. My extended family was a second hand to my mom during the rough times like when she couldn\u2019t help feed me.<\/p>\n

I showed a few of the designs to my aunt and they cried when they saw it. She hugged me and was tearing up. She knows what I\u2019ve been through and how hard it\u2019s been for me growing up. We lost our house when I was a freshman in high school, so my aunt always looked after me. She was very proud of me and happy for me.<\/p>\n

\"\"
NBY x Cultivator Nike Air Max 1 “Por La Familia” by Mark Lopez<\/figcaption><\/figure>\n

My mom thought it was just a regular Nike By You design. She fell into tears once she understood what the shoe actually represented. She knows what shoes mean to me and meant to our family growing up.<\/p>\n

They were overwhelmed with emotion.<\/p>\n

La\u00a0Inspiraci\u00f3<\/b>n\u00a0<\/i>\/\/ The Inspiration<\/h1>\n

Mark Lopez:\u00a0<\/strong>The colorway of the sneaker recognizes those women who helped me become who I am today. The pink represents women. The green eyelet and red Swoosh represent my Mexican heritage through my late grandmother on my dad\u2019s side. The embroidered heel tab in gold is an ode to El Salvador\u2019s coat of arms found on the Salvadoran flag.<\/p>\n

\"\"
NBY x Cultivator Nike Air Max 1 “Por La Familia” by Mark Lopez<\/figcaption><\/figure>\n

My mom\u2019s house got foreclosed. My mom couldn\u2019t afford to get us an apartment at that time. I still couldn\u2019t get a job. I had sneakers to help pay the bills and put food on the table.<\/p>\n

I eventually sold my entire Jordan collection helped my mom find an apartment for a certain amount of time. We just went up from there. I used my collection to help get us out of those hard times. It was tough.<\/p>\n

\"\"
NBY x Cultivator Nike Air Max 1 “Por La Familia” by Mark Lopez<\/figcaption><\/figure>\n

Sometimes you have to let go of material things in order to take care of more important things. Shoes will always be shoes, and they\u2019ll always be there.<\/p>\n

* * *<\/strong><\/h1>\n

It feels great. To me, this is still a small scale. I want to hopefully be on Nike\u2019s \u201cOn Air\u201d collection so everyone worldwide can purchase my shoe and hear my story. I\u2019m very excited and very blessed because this is a great opportunity for me. I\u2019ve been into sneakers since high school.<\/p>\n

\"\"
NBY x Cultivator Nike Air Max 1 “Por La Familia” by Mark Lopez<\/figcaption><\/figure>\n

I want this shoe to be for the family. I hope my story helps resonate with people who might have gone through similar things. This story may relate to others. I just want everybody to get a pair \u2013 that\u2019s why I named it \u201cPor La Familia.\u201d<\/p>\n

The co-creation is available on Nov. 1 – Nov. 11 on a pre-order base retailing at $130 USD. You can purchase a pair here<\/strong>. Thanks to Mark Lopez<\/a><\/strong> for sharing his story.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The latest Nike By You x Cultivator collection is a series of colorways tailored to tell the stories of creatives…<\/p>\n","protected":false},"author":328301,"featured_media":917372,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1224791],"tags":[1225530],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\nThe Nike Air Max 1 "Por La Familia" Celebrates Familial Resilience Through Women | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy The Nike Air Max 1 "Por La Familia" Celebrates Familial Resilience Through Women shoes. 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