{"id":916162,"date":"2019-10-18T16:46:25","date_gmt":"2019-10-18T20:46:25","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=916162"},"modified":"2019-10-18T16:46:25","modified_gmt":"2019-10-18T20:46:25","slug":"adidas-launches-infinite-play-campaign-to-combat-fashion-waste","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/adidas-launches-infinite-play-campaign-to-combat-fashion-waste\/","title":{"rendered":"adidas Launches “Infinite Play” Campaign to Combat Fashion Waste"},"content":{"rendered":"

For the last couple of years, we’ve seen adidas<\/strong> at the forefront of innovative technology that not only prioritizes great product but upholds a mission of sustainability with its Parley<\/a><\/strong> campaign and its 4D models<\/a><\/strong>.<\/p>\n

In light of that, adidas has launched its “Infinite Play”<\/strong> campaign to collect any adidas branded produced in exchange for a gift card and loyalty club points. adidas has teamed up with Stuffstr for this UK-only program in an effort to re-use products into new materials.<\/p>\n