{"id":912177,"date":"2019-08-28T10:32:37","date_gmt":"2019-08-28T14:32:37","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=912177"},"modified":"2022-09-12T15:45:16","modified_gmt":"2022-09-12T20:45:16","slug":"how-new-yorks-a-train-continues-to-run-on-this-air-max-270-react","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/how-new-yorks-a-train-continues-to-run-on-this-air-max-270-react\/","title":{"rendered":"How New York’s A-Train Continues to Run on This Air Max 270 React"},"content":{"rendered":"

The Nike By You x Cultivator<\/strong> collection is a series of colorways tailored to tell the stories of New York by New Yorkers through different avenues.<\/p>\n

We chatted with Asha Boston<\/strong>, one of the creatives behind the upcoming NBY x Cultivator drop.<\/p>\n

\"\"
Asha Boston and her NBY x Cultivator Nike Air Max 270 React “R46”<\/figcaption><\/figure>\n

The Inception<\/strong><\/h1>\n

Asha Boston<\/strong> was casually scrolling through her non-chronological Instagram feed like many of us. A post from Cultivator<\/strong>, a sneaker-led storytelling company, caught her attention.<\/p>\n

\u201cI saw that they were looking for New York City-based creatives who were working on things that represent New York,\u201d Asha said. \u201cInstantly, I knew that this was for me.\u201d<\/p>\n

Since 2015, Asha has been working on photo project-turned-documentary on the occurring gentrification going on within her community. The documentary, titled A Time Before Kale<\/em>, tells the story of two different New Yorks.<\/p>\n

* * *<\/h1>\n

Asha had a tight window of a week and a half to turn a design in after being selected. A total of 28 creatives were chosen and had an array of colors to work with for their silhouettes to tell their stories the way they wanted to.<\/p>\n

\"\"
NBY x Cultivator Nike Air Max 270 React “R46”<\/figcaption><\/figure>\n

\u201cI started to see these shades of orange. It reminded me of the orange seats on the A-Train,\u201d Asha said.<\/p>\n

\u201cI eventually landed on creating something that visually looked like the seats on the R46 car. The A-Train has a really beautiful history about how it connected black communities throughout New York.\u00a0 It\u2019s great because the documentary is all about these hidden facts about the city and its people.\u201d<\/p>\n

\u201cIt\u2019s a story about black communities through time. I thought of it all as a perfect marriage.\u201d<\/p>\n

Asha then drew her overarching inspiration and honed it more intently into the Nike Air Max 270 React.<\/p>\n

\u201cAt first, the shoe was all orange, but it felt too harsh. I started to then think about the personality of New Yorkers and how we are. You know, we\u2019re a little bit of show-offs. This needs something more fresh\u00a0<\/em>which is where the teal comes in from the heel counter.\u201d<\/p>\n

\"\"
NBY x Cultivator Nike Air Max 270 React “R46”<\/figcaption><\/figure>\n

\u201cThis felt like New York,\u201d Asha added.<\/p>\n

The A-Train and the R46<\/strong><\/h1>\n

The famous New York City A-Train was built in the early 1930s. For the past eight decades, the train has served as a vessel throughout the city. Most importantly, the A-Train has served as the main mode of transportation for black community members from both Harlem and Bedford-Stuyvesant, better known as Bed-Stuy (word to Biggie).<\/p>\n

The R46 train car was built in 1975 and later refurbished in the early 1990s.<\/p>\n

To Asha and many other members of the community, the train and its cars were more than a piece of public transpiration or part of a daily commute. The train and its cars were a symbol of the community and its people.<\/p>\n

\"\"
A-Train<\/figcaption><\/figure>\n

The Metropolitan Transportation Authority will begin to phase out the R46 train seats beginning in 2020.<\/p>\n

\u201cIt\u2019s reminiscent of what has been going on in New York as a whole,\u201d Asha said.<\/p>\n

\"\"
A Time Before Kale Storyboard by Briana Figeroux<\/figcaption><\/figure>\n

\u201cAll the things that we know that remind us of home and make us feel at home are disappearing. This is more than telling a New York story. This is almost like a time capsule because it\u2019s capturing this moment in history that is so important.\u201d<\/p>\n

A Time Before Kale<\/strong><\/h1>\n

Asha was walking around her neighborhood when she noticed that a mural depicting important members of the community was taken down. Shortly after, a series of houses were taken down on the other side of the same block.<\/p>\n

\u201cI knew I had to do something about it after seeing that all take place,\u201d Asha stated.<\/p>\n

\u201cOver time, I decided I wanted to hear the voices of my neighbors and people who were being displaced.\u201d<\/p>\n

A Time Before Kale<\/em> was born.<\/p>\n

The title was inspired by Jamel Shabazz\u2019s 2005 novel A Time Before Crack<\/em> in which Shabazz portrays the before and after effects of the crack epidemic in the 1980s and 1990s. Specifically, Shabazz focused on the toll it had on the African-American people and their communities at large.<\/p>\n

<\/div>\n
\"\"
A Time Before Kale Storyboard by Briana Figeroux<\/figcaption><\/figure>\n

\u201cI want to tell the story of black communities prior to the gentrification narrative,\u201d Asha said.<\/p>\n

“People would undermine the fact that there were people here working on making the community a better place. Even though the community is getting better, it\u2019s different.”<\/p>\n

\u201cThe people who have been working so hard haven\u2019t been able to reap it because of politics or circumstances.\u201d<\/p>\n

The Response<\/strong><\/h1>\n

Within the past couple of months, Nike has become a prominent voice of empowering not only athletes but creatives in today\u2019s political and social justice landscape. From Colin Kaepernick<\/a><\/strong> to updating their maternity policy for their athletes<\/strong>, the Swoosh has been at the forefront of uplifting voices and stories.<\/p>\n

The NBY x Cultivator collection is no different. Despite the weight of the topic.<\/p>\n

\u201cI was relieved when the design was approved because gentrification is not easy to talk about. It makes people uncomfortable,\u201d Asha said.<\/p>\n

\"\"
NBY x Cultivator Nike Air Max 270 React “R46”<\/figcaption><\/figure>\n

Nike embraced Asha and her story with energy and excitement right off the bat.<\/p>\n

\u201cThey\u2019re really positioning themselves to be behind people wo are making a difference in their communities in any ways that they can,\u201d Asha said.<\/p>\n

\"\"
NBY x Cultivator Nike Air Max 270 React “R46”<\/figcaption><\/figure>\n

As far as community goes, Asha and her shoes are definitely making an impact now.<\/p>\n

\u201cPeople are stopping me or yelling at me from across the street. They love the shoe; they love the colorway. Every now and then I get to stop and talk to people about what it means. We\u2019re connected by the story from the shoes.\u201d<\/p>\n

\u201cIt\u2019s very New York. We\u2019re always in sneakers, and they tell a story of who we are, where we\u2019re going.\u201d<\/p>\n

\"\"
NBY x Cultivator Nike Air Max 270 React “R46”<\/figcaption><\/figure>\n

You can follow Asha Boston on Twitter<\/strong><\/a> and A Time Before Kale here<\/a><\/strong> for more. The shoe is available for purchase on a pre-order basis until Sept. 1, 2019 following this link<\/strong>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The Nike By You x Cultivator collection is a series of colorways tailored to tell the stories of New York…<\/p>\n","protected":false},"author":328301,"featured_media":912178,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,1224791],"tags":[1238345],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\nHow New York's A-Train Continues to Run on This Air Max 270 React | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy How New York's A-Train Continues to Run on This Air Max 270 React shoes. 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