{"id":911780,"date":"2019-08-21T18:23:17","date_gmt":"2019-08-21T22:23:17","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=911780"},"modified":"2022-09-18T09:19:50","modified_gmt":"2022-09-18T14:19:50","slug":"air-jordan-4-columbia-history","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/air-jordan-4-columbia-history\/","title":{"rendered":"How This Retro Jordan Changed the Game Forever 20 Years Ago"},"content":{"rendered":"<p>20 years ago, the <a href=\"https:\/\/www.snkrsday.com\/air-jordans\/air-jordan-4\/\">Air Jordan 4<\/a> turned 10 years old.<\/p>\n<p>While the anniversary was led by the first formal return of OG Black\/Red and White\/Cement schemes it was also the birth of what we then called Retro+ releases.<\/p>\n<p>What exactly was a Retro+ Jordan? Essentially, it was a retro Jordan that differed from its OG origin in respect to branding, color blocking or material play.<\/p>\n<p>The <strong>Air Jordan 4 &#8220;Columbia&#8221;<\/strong> was all that and then some.<\/p>\n<figure id=\"attachment_911790\" aria-describedby=\"caption-attachment-911790\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" src=\"https:\/\/www.snkrsday.com\/files\/2019\/08\/air-jordan-4-columbia-1999-1-1.jpg\" alt=\"\" width=\"750\" height=\"536\" class=\"size-full wp-image-911790\" srcset=\"https:\/\/www.snkrsday.com\/files\/2019\/08\/air-jordan-4-columbia-1999-1-1.jpg 750w, https:\/\/www.snkrsday.com\/files\/2019\/08\/air-jordan-4-columbia-1999-1-1-325x232.jpg 325w, https:\/\/www.snkrsday.com\/files\/2019\/08\/air-jordan-4-columbia-1999-1-1-700x500.jpg 700w, https:\/\/www.snkrsday.com\/files\/2019\/08\/air-jordan-4-columbia-1999-1-1-720x515.jpg 720w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-911790\" class=\"wp-caption-text\">Air Jordan 4 &#8220;Columbia&#8221; 1999 via StockX<\/figcaption><\/figure>\n<p>Rewriting the rules for an AJ4, the &#8220;Columbia&#8221; colorway departed totally from Chicago coming closer to a Carolina color story if anything making mention to Mike&#8217;s lineage. While the market would eventually warm up to new shades on old shoes, a few other attributes proved even more polarizing if not panned.<\/p>\n<p>Removing Nike Air branding, a jewel Jumpman on the heel signaled a new era for Jordan Brand. While this made sense from a very literal symbolism standpoint, other modifications were tougher to tolerate from OGs.<\/p>\n<p>Leather wings, leather heel tabs and a perforated leather mid foot.<\/p>\n<p>Basically, they removed the rubber and mesh &#8211; to some the calling cards for the Air Jordan 4.<\/p>\n<p>What&#8217;s next, taking the Flight script off the tongue?<\/p>\n<figure id=\"attachment_429563\" aria-describedby=\"caption-attachment-429563\" style=\"width: 714px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" src=\"https:\/\/www.snkrsday.com\/files\/2015\/01\/Roy-Williams-Air-Jordan-4-1.jpg\" alt=\"Roy-Williams-Air-Jordan-4-1\" width=\"714\" height=\"1024\" class=\"size-full wp-image-429563\" srcset=\"https:\/\/www.snkrsday.com\/files\/2015\/01\/Roy-Williams-Air-Jordan-4-1.jpg 714w, https:\/\/www.snkrsday.com\/files\/2015\/01\/Roy-Williams-Air-Jordan-4-1-111x159.jpg 111w, https:\/\/www.snkrsday.com\/files\/2015\/01\/Roy-Williams-Air-Jordan-4-1-249x357.jpg 249w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/><figcaption id=\"caption-attachment-429563\" class=\"wp-caption-text\">North Carolina&#8217;s Roy Williams in the Air Jordan 4 &#8220;Legend Blue&#8221;<\/figcaption><\/figure>\n<p>Eh, yeah, they did that too.<\/p>\n<p>Altering many original attributes and even playing with the height to some, the Air Jordan 4 &#8220;Columbia&#8221; was a risk. Were people ready for it then? Not so much. Did it open up the gates for how an Air Jordan could be altered when re-released? Yes, which most will agree was both good and bad.<\/p>\n<p>Opening up the floodgates, the Air Jordan 4 &#8220;Columbia&#8221; was the first non-OG retro. Crazy to think, right?<\/p>\n<figure id=\"attachment_355654\" aria-describedby=\"caption-attachment-355654\" style=\"width: 620px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" src=\"https:\/\/www.snkrsday.com\/files\/2013\/12\/asap-rocky.png\" alt=\"A$AP Rocky in the Air Jordan 4 Columbia\" width=\"620\" height=\"621\" class=\"size-full wp-image-355654\"\/><figcaption id=\"caption-attachment-355654\" class=\"wp-caption-text\">A$AP Rocky in the Air Jordan 4 &#8220;Columbia&#8221;<\/figcaption><\/figure>\n<p>While retro Jordans had mostly tanked in &#8217;94 and &#8217;95 despite their coveted status now, the wave of retro releases that coincided with Mike&#8217;s second retirement essentially set up the world we live in now: a calendar full of retro Jordans both old and new in inspiration, constantly riffing off Mike&#8217;s nostalgia while both playing to and forecasting trends in fashion.<\/p>\n<p>Removing elements from the original &#8211; namely Nike Air branding &#8211; set the stage for a massive hunger for true-to-form releases all these years later while introducing new palettes extended the Air Jordan line legacy and created new classics for those too young to see Mike play.<\/p>\n<figure id=\"attachment_424524\" aria-describedby=\"caption-attachment-424524\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" src=\"https:\/\/www.snkrsday.com\/files\/2015\/01\/air-jordan-4-legend-blue-official-images-2.jpeg\" alt=\"Air Jordan 4 Legend Blue Official Images\" width=\"750\" height=\"474\" class=\"size-full wp-image-424524\" srcset=\"https:\/\/www.snkrsday.com\/files\/2015\/01\/air-jordan-4-legend-blue-official-images-2.jpeg 750w, https:\/\/www.snkrsday.com\/files\/2015\/01\/air-jordan-4-legend-blue-official-images-2-251x159.jpeg 251w, https:\/\/www.snkrsday.com\/files\/2015\/01\/air-jordan-4-legend-blue-official-images-2-564x357.jpeg 564w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-424524\" class=\"wp-caption-text\">Air Jordan 4 &#8220;Legend Blue&#8221;<\/figcaption><\/figure>\n<p>Fittingly or ironically depending on how you look at it, the Air Jordan 4 &#8220;Columbia&#8221; was one of the styles that led Jordan Brand&#8217;s remastered retro campaign in 2015. This campaign focused on a return to form for quality and an increased price point.<\/p>\n<p>Funny enough, a non-OG started this and also came back with another alteration: &#8220;Columbia&#8221; couldn&#8217;t be cleared as a nickname so they returned as &#8220;Legend Blue&#8221; in a savvy positioning play to riff off that holiday&#8217;s Air Jordan 11 release.<\/p>\n<figure id=\"attachment_423678\" aria-describedby=\"caption-attachment-423678\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" src=\"https:\/\/www.snkrsday.com\/files\/2014\/12\/air-jordan-4-legend-blue-4.jpg\" alt=\"Air Jordan 4 Legend Blue\" width=\"750\" height=\"500\" class=\"size-full wp-image-423678\" srcset=\"https:\/\/www.snkrsday.com\/files\/2014\/12\/air-jordan-4-legend-blue-4.jpg 750w, https:\/\/www.snkrsday.com\/files\/2014\/12\/air-jordan-4-legend-blue-4-238x159.jpg 238w, https:\/\/www.snkrsday.com\/files\/2014\/12\/air-jordan-4-legend-blue-4-535x357.jpg 535w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-423678\" class=\"wp-caption-text\">Air Jordan 4 &#8220;Legend Blue&#8221;<\/figcaption><\/figure>\n<p>Needless to say, most Air Jordan 4 fans now have a love for the &#8220;Columbia&#8221; 4s regardless of nickname or details. Debuting 20 years ago today on August 21, 1999, the shoe has certainly grown in fanfare over time.<\/p>\n<p>So yes, two decades ago today the first non-OG Air Jordan retro released and the world has and never will be the same.<\/p>\n<h2>Air Jordan 4 Columbia<\/h2>\n<p>Style #: 136030-141<br \/>\nColorway: White\/Columbia Blue-Midnight Navy<br \/>\nPrice: $100<\/p>\n","protected":false},"excerpt":{"rendered":"<p>20 years ago, the Air Jordan 4 turned 10 years old. While the anniversary was led by the first formal&hellip;<\/p>\n","protected":false},"author":2415,"featured_media":911791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1232703,3,1225574],"tags":[1225673,1225452],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Air Jordan 4 Columbia History &amp; Information | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy How This Retro Jordan Changed the Game Forever 20 Years Ago shoes. 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