{"id":905736,"date":"2019-05-31T13:23:22","date_gmt":"2019-05-31T17:23:22","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=905736"},"modified":"2019-05-31T13:25:10","modified_gmt":"2019-05-31T17:25:10","slug":"why-the-nike-shox-bb4-means-so-much-to-millennials","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/why-the-nike-shox-bb4-means-so-much-to-millennials\/","title":{"rendered":"Why the Nike Shox BB4 Means So Much to Millennials"},"content":{"rendered":"

words by Brett Pickert<\/a>
\noriginal photography by Rob Mata<\/a><\/em><\/p>\n

They say Father Time is undefeated, but Vince Carter<\/strong>\u2019s clock management skills are irritating the inevitable.<\/p>\n

Weeks ago, Vince announced he will be playing an NBA-record 22nd season. His 22 seasons cover across FOUR decades. That\u2019s almost Cher-level of dexterity as the pop music-icon had a hit song across six consecutive decades.<\/p>\n

\"\"
Vince Carter in his Nike Shox BB4 PE (photo by Scott Cunningham\/NBAE via Getty Images)<\/figcaption><\/figure>\n

With that said, I\u2019m not here to talk about gypsies, tramps or even queens. I\u2019m here to profess my love for the greatest pair of sneakers to be worn by the King of Bounce.<\/p>\n

By most accounts, the Nike Shox BB4<\/strong> will return to retail in 2019 and I couldn\u2019t be more excited for my favorite sneaker to hit shelves and ultimately, my feet.<\/p>\n

\"\"<\/p>\n

From it\u2019s iconic marketing campaign to the \u201cDunk of Death\u201d, the Shox BB4 has arguably the greatest influence on the Millennial generation of basketball and sneaker fans. <\/p>\n

It\u2019s just most of us are too dumb to admit it.<\/p>\n

\"\"
photo by Darren McNamara\/Allsport<\/figcaption><\/figure>\n

I can remember the year 2000 vividly. My mother and I just moved to the US after living in Germany for eight years. My mom worked two jobs after my parents separated, I was the new kid at school, and it was tough to make friends. <\/p>\n

It wasn\u2019t an ideal situation for a chubby half-Thai, half-white kid to be going to school in South Carolina. A place where the \u201clook\u201d of your family was sadly more important than your character at that time.<\/p>\n

\"\"<\/p>\n

During that school year, I tried really hard to fit in. I wasn\u2019t invited to hang out after school, couldn\u2019t afford to join after-school sports clubs, so I spent a lot of time watching television. Mainly, sports, Pokemon and Dragon Ball Z. The one commercial that was always playing on repeat was the Nike Shox \u201cboing\u201d campaign.<\/p>\n

The group of people, presumably friends, running across the screen \u201cboing\u201d their way to a fit life. As soon as my mom got home, I told her I just wanted one thing for my birthday in December: some Nike Shox.<\/p>\n