{"id":895569,"date":"2019-02-28T14:40:54","date_gmt":"2019-02-28T19:40:54","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=895569"},"modified":"2019-02-28T18:15:48","modified_gmt":"2019-02-28T23:15:48","slug":"rhudes-ascension-continues-with-puma-cell-endura","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/rhudes-ascension-continues-with-puma-cell-endura\/","title":{"rendered":"Rhude’s Ascension Continues with PUMA Cell Endura"},"content":{"rendered":"
You won’t find a more exciting designer in fashion right now than Los Angeles-based Rhuigi Villase\u00f1or. His namesake brand, Rhude<\/b>, ranks among the most championed in global fashion. His works are brash and bold, calming and cool, and worn by everyone from LeBron\u00a0James to Virgil Abloh.<\/p>\n
Rhuigi is not only in-demand in relation to his own brand, but he’s also garnering similar attention as a collaborator. Having worked with Mountain Dew on a capsule collection during NBA All-Star Weekend, Rhude has now partnered with PUMA<\/b> for a special edition Cell<\/b> Endura<\/b>.<\/p>\nRhude x PUMA Cell Endura “Sundry”<\/figcaption><\/figure>\n
Although currently based in Southern California, Villase\u00f1or grew up thousands of miles away in the Philippines. His Filipino upbringing helped shape a mentally that re-enforces “design as a tool to unify people.” Through this PUMA Cell Endura collaboration — for which Rhude shot a lookbook on location in the Philippines — he’s hoping to inspire his creative counterparts to both give back and use their talents to solve problems outside the confines of their own lives.<\/p>\n
The shoe itself highlights a unifying off-white primary which reflects a traditional dying technique\u00a0Rhuigi picked up from his mother before moving to the States. For visual effect,\u00a0lookbook images show the sneakers hanging from a clothesline\u00a0basking in the sun\u2019s glow. Leather and mesh reinforce the neutral tones while “FOREVER” and “FAST” mark the top bumper of each shoe alongside Cell branding the heel.<\/p>\n
The Rhude x PUMA Cell Endura “Sundry”<\/strong> lands on March 2 at select PUMA retailers and online at Puma for $150 USD.<\/p>\nRhude x PUMA Cell Endura “Sundry”<\/figcaption><\/figure>\nRhude x PUMA Cell Endura “Sundry”<\/figcaption><\/figure>\nRhude x PUMA Cell Endura “Sundry”<\/figcaption><\/figure>\nRhude x PUMA Cell Endura “Sundry”<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"
You won’t find a more exciting designer in fashion right now than Los Angeles-based Rhuigi Villase\u00f1or. His namesake brand, Rhude,…<\/p>\n","protected":false},"author":137731,"featured_media":895573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[1225473,1237798],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\n
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