{"id":895059,"date":"2019-03-12T12:35:21","date_gmt":"2019-03-12T16:35:21","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=895059"},"modified":"2019-03-12T14:51:28","modified_gmt":"2019-03-12T18:51:28","slug":"adidas-bringing-back-the-powerphase-without-yeezy-feels-like-a-social-experiment","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/adidas-bringing-back-the-powerphase-without-yeezy-feels-like-a-social-experiment\/","title":{"rendered":"adidas Powerphase Ready for Summer Wears"},"content":{"rendered":"

If there was ever any undeniable proof that hype drives sneaker sales, there are few better case\u00a0studies than the recent resurgence of the\u00a0adidas Powerphase<\/b>.<\/p>\n

A vintage three stripes design older than many sneakerheads themselves, returned two years ago in its original form yet, this time around, with Kanye West’s name attached.<\/p>\n

\"\"
Kanye West in the Adidas Yeezy Powerphase<\/figcaption><\/figure>\n

The shoe sold exceptionally well, labeled\u00a0as a quasi-collaborative\u00a0collection under the YEEZY Calabasas<\/a> moniker.<\/p>\n

Accompanied by an apparel collection largely identified by on-trend sweatpants, the Powerphase itself was the very same shoe that had fizzled out years ago, except Calabasas was written across the paneling in a gold foil treatment.<\/p>\n

\"adidas
adidas Powerphase<\/figcaption><\/figure>\n

Now, when you think back on original releases of the Powerphase decades ago — which traditionally retailed for right under or around $100 USD — this wasn’t a shoe anyone was even thinking about lining up for. Primarily because they didn’t have to. We’re talking about a great shoe but not one of exclusivity or rich cultural currency. The Powerphase, back then, was extremely available.<\/p>\n

But when adidas attaches Kanye’s name to that very same shoe, around this time in 2017, select pairs were selling on the secondary market for over $1,000.<\/p>\n

\"\"
adidas Yeezy PowerPhase Calabasas<\/figcaption><\/figure>\n

Oddly enough,\u00a0the YEEZY Calabasas didn’t even feature the YEEZY name on its exterior, only a reference to the suburb where West and his family live outside of Los Angeles proper. Just that association alone was enough to not only generate buzz\u00a0but exponentially stretch the value of the sneaker tenfold.<\/p>\n

So with news today that adidas is bringing back the 30-year old silhouette sans West or a YEEZY association, it feels a bit, well, odd.<\/p>\n

\"\"<\/p>\n

There are always “energy” releases in sneaker culture. This is when a sneaker is released in a limited edition colorway or with a highly beloved collaborative partner before GR pairs are made available.<\/p>\n

Think of it in terms of a new artist releasing a hit single with Drake weeks or months before the release of their album.<\/p>\n

\"adidas
adidas Powerphase<\/figcaption><\/figure>\n

This, in essence, increases interest in a shoe before wider distribution at select retailers and boutiques. For adidas’ part in this, they got us hooked on the Powerphase with Kanye and now plan to release the shoe in larger quantities without him.<\/p>\n

Will it move as well minus Mr. West? Does the sneaker community still care as much? This release, if nothing else, is a social experiment that we’ve seen before. Never before, though, with a shoe that was once attached to Kanye.<\/p>\n

Update 3\/12:<\/strong> Feature<\/a> has revealed new images of the adidas\u00a0Powerphase Cloud White\/Off White as the shoe is now available for $110. Will this be one of your go-to summer sneakers?<\/p>\n

\"adidas
adidas Powerphase Cloud White\/Off White<\/figcaption><\/figure>\n
\"adidas
adidas Powerphase Cloud White\/Off White<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

If there was ever any undeniable proof that hype drives sneaker sales, there are few better case\u00a0studies than the recent…<\/p>\n","protected":false},"author":137731,"featured_media":896749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[1225462,101],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\nadidas Powerphase Ready for Summer Wears | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy adidas Powerphase Ready for Summer Wears shoes. Snkrs Day has release dates, prices, and where to find adidas Powerphase Ready for Summer Wears for sale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snkrsday.com\/adidas-bringing-back-the-powerphase-without-yeezy-feels-like-a-social-experiment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"adidas Powerphase Ready for Summer Wears\" \/>\n<meta property=\"og:description\" content=\"Where to buy adidas Powerphase Ready for Summer Wears shoes. Snkrs Day has release dates, prices, and where to find adidas Powerphase Ready for Summer Wears for sale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.snkrsday.com\/adidas-bringing-back-the-powerphase-without-yeezy-feels-like-a-social-experiment\/\" \/>\n<meta property=\"og:site_name\" content=\"Snkrs Day\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/NiceKicks\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-12T16:35:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-12T18:51:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.snkrsday.com\/files\/2019\/03\/Adidas_Originals_Powerphase_-_Cloud_White-Off-White-EF2888_-_Feature-_LV-17_1024x1024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"546\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Darren Griffin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@snkrsday\" \/>\n<meta name=\"twitter:site\" content=\"@snkrsday\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darren Griffin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/www.snkrsday.com\/adidas-bringing-back-the-powerphase-without-yeezy-feels-like-a-social-experiment\/\",\"url\":\"https:\/\/www.snkrsday.com\/adidas-bringing-back-the-powerphase-without-yeezy-feels-like-a-social-experiment\/\",\"name\":\"adidas Powerphase Ready for Summer Wears | Snkrs Day\",\"isPartOf\":{\"@id\":\"https:\/\/www.snkrsday.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.snkrsday.com\/adidas-bringing-back-the-powerphase-without-yeezy-feels-like-a-social-experiment\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.snkrsday.com\/adidas-bringing-back-the-powerphase-without-yeezy-feels-like-a-social-experiment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.snkrsday.com\/files\/2019\/03\/Adidas_Originals_Powerphase_-_Cloud_White-Off-White-EF2888_-_Feature-_LV-17_1024x1024.jpg\",\"datePublished\":\"2019-03-12T16:35:21+00:00\",\"dateModified\":\"2019-03-12T18:51:28+00:00\",\"description\":\"Where to buy adidas Powerphase Ready for Summer Wears shoes. Snkrs Day has release dates, prices, and where to find adidas Powerphase Ready for Summer Wears for sale.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.snkrsday.com\/adidas-bringing-back-the-powerphase-without-yeezy-feels-like-a-social-experiment\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.snkrsday.com\/adidas-bringing-back-the-powerphase-without-yeezy-feels-like-a-social-experiment\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.snkrsday.com\/adidas-bringing-back-the-powerphase-without-yeezy-feels-like-a-social-experiment\/#primaryimage\",\"url\":\"https:\/\/www.snkrsday.com\/files\/2019\/03\/Adidas_Originals_Powerphase_-_Cloud_White-Off-White-EF2888_-_Feature-_LV-17_1024x1024.jpg\",\"contentUrl\":\"https:\/\/www.snkrsday.com\/files\/2019\/03\/Adidas_Originals_Powerphase_-_Cloud_White-Off-White-EF2888_-_Feature-_LV-17_1024x1024.jpg\",\"width\":1024,\"height\":546},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.snkrsday.com\/adidas-bringing-back-the-powerphase-without-yeezy-feels-like-a-social-experiment\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.snkrsday.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"adidas\",\"item\":\"https:\/\/www.snkrsday.com\/adidas\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"adidas Powerphase Ready for Summer Wears\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.snkrsday.com\/#website\",\"url\":\"https:\/\/www.snkrsday.com\/\",\"name\":\"Snkrs Day\",\"description\":\"Sneakers News. Culture. Community.\",\"publisher\":{\"@id\":\"https:\/\/www.snkrsday.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.snkrsday.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.snkrsday.com\/#organization\",\"name\":\"Snkrs Day\",\"url\":\"https:\/\/www.snkrsday.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.snkrsday.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.snkrsday.com\/files\/2020\/10\/nice-box-400-225.png\",\"contentUrl\":\"https:\/\/www.snkrsday.com\/files\/2020\/10\/nice-box-400-225.png\",\"width\":400,\"height\":225,\"caption\":\"Snkrs Day\"},\"image\":{\"@id\":\"https:\/\/www.snkrsday.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/www.facebook.com\/NiceKicks\",\"https:\/\/x.com\/nicekicks\",\"http:\/\/www.instagram.com\/nicekicks\",\"https:\/\/www.linkedin.com\/company\/asnkrsdaya\",\"https:\/\/www.tiktok.com\/@snkrsday\",\"http:\/\/www.youtube.com\/user\/nicekicks\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"adidas Powerphase Ready for Summer Wears | Snkrs Day","description":"Where to buy adidas Powerphase Ready for Summer Wears shoes. Snkrs Day has release dates, prices, and where to find adidas Powerphase Ready for Summer Wears for sale.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.snkrsday.com\/adidas-bringing-back-the-powerphase-without-yeezy-feels-like-a-social-experiment\/","og_locale":"en_US","og_type":"article","og_title":"adidas Powerphase Ready for Summer Wears","og_description":"Where to buy adidas Powerphase Ready for Summer Wears shoes. Snkrs Day has release dates, prices, and where to find adidas Powerphase Ready for Summer Wears for sale.","og_url":"https:\/\/www.snkrsday.com\/adidas-bringing-back-the-powerphase-without-yeezy-feels-like-a-social-experiment\/","og_site_name":"Snkrs Day","article_publisher":"http:\/\/www.facebook.com\/snkrsday","article_published_time":"2019-03-12T16:35:21+00:00","article_modified_time":"2019-03-12T18:51:28+00:00","og_image":[{"width":1024,"height":546,"url":"https:\/\/www.snkrsday.com\/files\/2019\/03\/Adidas_Originals_Powerphase_-_Cloud_White-Off-White-EF2888_-_Feature-_LV-17_1024x1024.jpg","type":"image\/jpeg"}],"author":"Darren Griffin","twitter_card":"summary_large_image","twitter_creator":"@snkrsday","twitter_site":"@snkrsday","twitter_misc":{"Written by":"Darren Griffin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","ItemPage"],"@id":"https:\/\/www.snkrsday.com\/adidas-bringing-back-the-powerphase-without-yeezy-feels-like-a-social-experiment\/","url":"https:\/\/www.snkrsday.com\/adidas-bringing-back-the-powerphase-without-yeezy-feels-like-a-social-experiment\/","name":"adidas Powerphase Ready for Summer Wears | Snkrs Day","isPartOf":{"@id":"https:\/\/www.snkrsday.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.snkrsday.com\/adidas-bringing-back-the-powerphase-without-yeezy-feels-like-a-social-experiment\/#primaryimage"},"image":{"@id":"https:\/\/www.snkrsday.com\/adidas-bringing-back-the-powerphase-without-yeezy-feels-like-a-social-experiment\/#primaryimage"},"thumbnailUrl":"https:\/\/www.snkrsday.com\/files\/2019\/03\/Adidas_Originals_Powerphase_-_Cloud_White-Off-White-EF2888_-_Feature-_LV-17_1024x1024.jpg","datePublished":"2019-03-12T16:35:21+00:00","dateModified":"2019-03-12T18:51:28+00:00","description":"Where to buy adidas Powerphase Ready for Summer Wears shoes. Snkrs Day has release dates, prices, and where to find adidas Powerphase Ready for Summer Wears for sale.","breadcrumb":{"@id":"https:\/\/www.snkrsday.com\/adidas-bringing-back-the-powerphase-without-yeezy-feels-like-a-social-experiment\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.snkrsday.com\/adidas-bringing-back-the-powerphase-without-yeezy-feels-like-a-social-experiment\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.snkrsday.com\/adidas-bringing-back-the-powerphase-without-yeezy-feels-like-a-social-experiment\/#primaryimage","url":"https:\/\/www.snkrsday.com\/files\/2019\/03\/Adidas_Originals_Powerphase_-_Cloud_White-Off-White-EF2888_-_Feature-_LV-17_1024x1024.jpg","contentUrl":"https:\/\/www.snkrsday.com\/files\/2019\/03\/Adidas_Originals_Powerphase_-_Cloud_White-Off-White-EF2888_-_Feature-_LV-17_1024x1024.jpg","width":1024,"height":546},{"@type":"BreadcrumbList","@id":"https:\/\/www.snkrsday.com\/adidas-bringing-back-the-powerphase-without-yeezy-feels-like-a-social-experiment\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/www.snkrsday.com\/"},{"@type":"ListItem","position":2,"name":"adidas","item":"https:\/\/www.snkrsday.com\/adidas\/"},{"@type":"ListItem","position":3,"name":"adidas Powerphase Ready for Summer Wears"}]},{"@type":"WebSite","@id":"https:\/\/www.snkrsday.com\/#website","url":"https:\/\/www.snkrsday.com\/","name":"Snkrs Day","description":"Sneakers News. Culture. Community.","publisher":{"@id":"https:\/\/www.snkrsday.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.snkrsday.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.snkrsday.com\/#organization","name":"Snkrs Day","url":"https:\/\/www.snkrsday.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.snkrsday.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.snkrsday.com\/files\/2020\/10\/nice-box-400-225.png","contentUrl":"https:\/\/www.snkrsday.com\/files\/2020\/10\/nice-box-400-225.png","width":400,"height":225,"caption":"Snkrs Day"},"image":{"@id":"https:\/\/www.snkrsday.com\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/snkrsday","https:\/\/x.com\/snkrsday","http:\/\/www.instagram.com\/snkrsday","https:\/\/www.linkedin.com\/company\/asnkrsdaya","https:\/\/www.tiktok.com\/@snkrsday","http:\/\/www.youtube.com\/user\/snkrsday"]}]}},"_links":{"self":[{"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/posts\/895059"}],"collection":[{"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/users\/137731"}],"replies":[{"embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/comments?post=895059"}],"version-history":[{"count":0,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/posts\/895059\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/media\/896749"}],"wp:attachment":[{"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/media?parent=895059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/categories?post=895059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/tags?post=895059"},{"taxonomy":"cultivate_rss","embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/cultivate_rss?post=895059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}