{"id":893009,"date":"2019-05-09T16:01:56","date_gmt":"2019-05-09T20:01:56","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=893009"},"modified":"2020-11-17T19:18:30","modified_gmt":"2020-11-18T01:18:30","slug":"the-red-october-nike-air-yeezy-2-released-five-years-ago-today","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/the-red-october-nike-air-yeezy-2-released-five-years-ago-today\/","title":{"rendered":"How Nike Released the “Red October” Yeezy 2 After Kanye Joined adidas"},"content":{"rendered":"\n

It has been more than a half-decade since the Nike Air Yeezy 2 “Red October”<\/strong> released to the public in the most unexpected of fashion.<\/p>\n\n\n\n

Dropping on February 9th, 2014 – a Sunday of all days – the bold but still mysterious sneaker was released via a Twitter link like many a Nike shoe of the time but with far more context, storylines, and surprise than any shoe before or any shoe after.<\/p>\n\n\n\n

Funny and full-circle enough, the alpha and omega of this sneaker is fully laced to Twitter.<\/p>\n\n\n\n

@SenorCollinB<\/a> things r still n the works<\/p>

\u2014 gentry humphrey (@GentryTwo3) October 4, 2012<\/a><\/p><\/blockquote>\n\n\n\n

The saga over the “Red October” Yeezy 2s all started with the possibility of another Yeezy 2<\/a> colorway itself.<\/p>\n\n\n\n

Back in October of 2012 — months after the launch of 5,000 Black\/Solar Red and “Pure Platinum” Yeezy 2s each on June 9, 2012 — Jordan Brand vet Gentry Humphrey, then at Nike Sportswear, responded to a fan on Twitter regarding a possible third colorway of said shoe.<\/p>\n\n\n\n

His response, “things r still n the works,<\/em>” was not a break the Internet moment in regards to likes or RTs but enough to get the sneaker community hoping.<\/p>\n\n\n\n

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Instagram post by @simon5302 of Nike Air Yeezy 2 “Red October”<\/figcaption><\/figure>\n\n\n\n

It wouldn’t be until April 5th, 2013 – a half year after the Gentry tweet – that the world would see for the first time what could<\/em> be the third and final Yeezy 2 colorway.<\/p>\n\n\n\n

Shared by @simon5302<\/a>, a noted sneaker collector, the factory style shot showcased an all-red Nike Air Yeezy 2 with grey laces and gold lace tips. This was enough for sneaker blogs and social media to get excited despite the fact that a Yeezy 2 hadn’t released at retail in roughly a year.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Only months after would rumors become reality.<\/p>\n\n\n\n

Prior to Kanye West’s May 18, 2013 SNL performance to promote Yeezus<\/em> – an abrasive (and at that time unfinished) album amplified by unrest in the fashion industry with a promo run and tour fueled by smoke directed at Nike – Kim Kardashian would share on IG a photo of the album’s artwork next to an all-red Yeezy 2.           View this post on Instagram                  <\/p>\n\n\n\n

#Yeezus #RedYeezy’s #SNL #Tonight #NewSlaves #YeezySeason #Donda #June18<\/a><\/p>\n\n\n\n

A post shared by Kim Kardashian West<\/a> (@kimkardashian) on May 18, 2013 at 8:15pm PDT<\/p>\n\n\n\n

West would wear the bright shoe under dark lights for even darker performances of “Black Skinhead” and “New Slaves,” setting the tone for the album to come and leaving the world to wonder what these shoes exactly looked like in full.<\/p>\n\n\n\n

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