{"id":890986,"date":"2019-01-31T08:13:57","date_gmt":"2019-01-31T13:13:57","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=890986"},"modified":"2022-09-18T08:55:20","modified_gmt":"2022-09-18T13:55:20","slug":"jordan-jumpman-swift-6-throwback-thursday","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/jordan-jumpman-swift-6-throwback-thursday\/","title":{"rendered":"Jordan Jumpman Swift 6 \/\/ Throwback Thursday"},"content":{"rendered":"

photos by Rob Mata<\/a><\/em><\/p>\n

Before Black Mamba.<\/p>\n

Today\u2019s\u00a0Throwback Thursday<\/em> revisits the end of the iconic ’90s hoops era and pays tribute to an old school Jumpman basketball sneaker that has remained locked away in the Nike archives, until now: the 1999 Jumpman Swift 6<\/strong>, signature sneaker of NBA All-Star, Rookie Game MVP and Jordan Brand athlete, Eddie Jones.<\/p>\n

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The Lakers organization was in a time of transition following the sudden retirement of Magic Johnson in November 1991, a moment which essentially marked the end of the Lakers\u2019 Showtime era. After missing the playoffs during the 1993\/1994 season, the Lakers were in search of a new star and leader to help guide the franchise back to the promised land.<\/p>\n

As the game continued to grow and develop, a new type of guard emerged, a diverse, versatile athlete who could do it all: pass, score, rebound, defend, and make hustle plays. Jerry West, Lakers\u2019 General Manager \u2013 a man with a great eye for talent \u2013 took one look at Eddie Jones, the 1994 Atlantic 10 Player of the Year. Jones had just led the Temple Owls to the Elite 8 in the NCAA tournament, and West immediately knew he saw something special.<\/p>\n