{"id":872332,"date":"2019-01-15T09:16:02","date_gmt":"2019-01-15T14:16:02","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=872332"},"modified":"2024-02-13T14:03:56","modified_gmt":"2024-02-13T20:03:56","slug":"qa-design-legend-tinker-hatfield-on-nikes-evolution-of-auto-lacing-sneakers","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/qa-design-legend-tinker-hatfield-on-nikes-evolution-of-auto-lacing-sneakers\/","title":{"rendered":"Q&A \/\/ Design Legend Tinker Hatfield On Nike’s Evolution Of Auto-Lacing Sneakers"},"content":{"rendered":"

words & interview \/\/ Nick DePaula:<\/a><\/strong><\/p>\n

Tinker Hatfield is no stranger to innovation.<\/p>\n

Over the past three decades, the icon of design not only dreamt up some of the athletic industry’s most storied sneakers from scratch, he’s also pioneered modern chapters for footwear, like the cross training category itself, the notion of exposing Nike’s “Air” cushioning technology, and of course, the Jumpman-donning, bar-setting Air Jordan series.<\/p>\n

During his early time with the brand, a foundational project came to life — only fictionally — that has always drawn fans to both his work and the mystique around his at-times limitless imagination. It was the Nike Mag from 1989’s\u00a0Back To The Future II<\/em>, often simply dubbed the “Marty McFly shoe,” that was so ahead of its time (seriously…by three decades), that by the time the real 2015 came around, Nike actually struggled for years to create it.<\/p>\n

Fast forward to 2019, and the brand has yet another new innovation in store. The HyperAdapt BB, a performance-fueled follow-up to the auto-lacing HyperAdapt 1.0 from 2016. Aiming to offer up an on-demand fit for hoops, and bringing to life Hatfield’s vision for adaptive technology, the sneaker syncs up to the unique slopes and contours of the wearer’s foot, all powered by an app system, and playable at the game’s highest level.<\/p>\n

Last month, we caught up with Nike’s VP of Design and Special Projects, to hear all about how the newest step in performance design came to be. Read ahead for our in-depth interview with Tinker Hatfield, as he details the brand’s history in auto-lacing, where the concept may be headed over time, and the new HyperAdapt BB, its latest innovation for the future.<\/p>\n

\"\"
Tinker Hatfield’s original Nike Mag sketches<\/figcaption><\/figure>\n


\nNick DePaula: When you first got the call back in the late 80s and you had your own vision of what the future of footwear could look like, you created the auto-lacing Air Mag. Now that we\u2019re actually here, how close or far off do you think that original concept was?<\/strong><\/p>\n

Tinker Hatfield: I\u2019m gonna go back to that time \u2013 back to the future.<\/em> [laughs] The first meeting, they actually had an idea for a shoe. We were called in to execute their idea, but I didn\u2019t like it. Not liking it is not the best way to describe it. I just didn\u2019t think it was the best way to go about doing a futuristic product with a Swoosh on. [Their idea] was that you could walk up a wall and stand on the ceiling. I was like, \u2018Nyeeah \u2013 that\u2019s kind of an old gag<\/em>.\u2019 We\u2019ve seen it in animation and some other movies.<\/p>\n

The reality of it was that I felt like if they really wanted to listen to our perspective, that we needed to design something for the future that actually might make sense and still be amazing. That whole notion of power lacing was a concept that I brought in. I storyboarded it and said, \u2018Here it is \u2013 a lifeless, two lumps of nothingness.\u2019<\/p>\n

I knew there was going to be an interaction between Doc and Marty McFly, and the next thing you know, he says, \u2018What is this?\u2019<\/em> He puts one on and it comes alive. The idea was adaptability from the very beginning. The notion of a shoe that recognizes you and turns on, then adapts itself to you is not very different than what we\u2019re looking at right now. It didn\u2019t really change much.<\/p>\n

\"\" NDP: When you started to work on re-creating the Mag for 2011, did that also start to serve as the starting point for this project? What was the timeline between the two?<\/strong><\/p>\n

TH: It\u2019s a good question when you think about the timeline. We struggled a little bit, because at first we really wanted the original remake of the Back to the Future shoe to power lace. We spent some time trying to make that happen, and it just was fraught with issues. We felt like we were taking a lot of time. The decision was made as a collective decision, and both Mark Parker and myself simply said, \u2018You know what, let\u2019s just yank the power lacing part and we\u2019re just going to put a beautiful replica out there.\u2019 Of course, we had to do that funny little ad about why it didn\u2019t power lace. That actually was an idea that came from Bob Zemeckis himself.<\/p>\n

NDP: The original director.<\/strong><\/p>\n

TH: He\u2019s great! He said, \u2018Well, of course it doesn\u2019t power lace yet, because it\u2019s not 2015 yet. It\u2019s 2011.\u2019 That was a nice out for us. We were still gonna try to make it happen. I don\u2019t think we were really motivated to really get after it until we said, \u2018Wait a minute, forget the movie shoe. Let\u2019s take this concept into Nike sports performance.\u2019 I could imagine why a product and a technology like this might help an athlete. It was basically solving an issue to fit properly, automatically. But also, it could loosen when you don\u2019t need it to be so tight.<\/p>\n

We\u2019ve all had sore feet from wearing shoes too tight, for too many days. Imagine what we see in the lab or with any professional athlete, male or female, their feet are ruined by the time they\u2019re just even a few years into their professional career. We think as part of a longer-term scenario that that\u2019s going to go away. Shoes will be tight when they need to be, and they\u2019ll be comfortable and loose when they don\u2019t need to be tight.<\/p>\n

\"\"NDP: As you were nearing the launch of the power-lacing Mag in 2015, how far along were you on this project?<\/strong><\/p>\n

TH: We hadn\u2019t even assigned the team for this yet. It wasn\u2019t too long after that, that we had made this decision that we were going to roll up our sleeves and try to help a real athlete perform better in the shoes.<\/p>\n

NDP: From a design perspective, Eric [Avar] always talks about the balance of art and science. This shoe is so much more science than any other shoe quite like it. How did you approach the big picture of the design and how far you wanted to push it?<\/strong><\/p>\n

TH: I think that it would\u2019ve been really easy to get a little crazy with the upper and put a bunch more features into this product. But, experience and design education tells me \u2013 or whatever expertise I think I have [laughs] \u2013 it tells me that you need to pick what your hero is in design. It\u2019s true in art as well. The best designed apparatus, products or whatever, are always ones that are simpler than being overdone. The idea here was that the hero is the fact that it [comes to life] and lights up. It has a character to it. If we were to get a little more crazy, I think it would take away from it a bit. It is the practice of editing.<\/p>\n

\"\"<\/p>\n

This [first] one was always that. We always thought about that. One of the original inspirations for [the first HyperAdapt] was a Chuck Taylor. Chuck Taylors are a cool looking shoe. Simple, black upper usually, and a white bottom. Wearable. It does something more than a Chuck Taylor, but that was the nod. Modern day Chuck Taylor \u2013 a do-anything-in shoe. Not the best at one thing.<\/p>\n

Then, we said that the next move would be to make a more sport-specific, best-in-class performance product. Eric of course took that project on. He\u2019s been working, in particular, with Kobe Bryant over the years, and we learned from working with Kobe that less is more with him. That became a continuing narrative.<\/p>\n

NDP: That first HyperAdapt has the puck and piece really exposed. Here, it\u2019s just the two toggle buttons. What was the thinking behind how you wanted to compartmentalize it?<\/strong><\/p>\n

TH: I think it really boils down to, \u2018How much plastic do you want exposed?\u2019 And, \u2018Is that a good thing or a bad thing for a sport?\u2019 Our collective thought was that we really needed to protect that box more, plus, we didn\u2019t want anyone to slide, slip or in some way get that box in contact with anything to do with the sport itself. We buried it.<\/p>\n

The first one, you could hit it on things, and it was fine for a multi-purpose shoe, but for the best players in the world, they shouldn\u2019t have to worry about whether or not something else is going to get in the way of their performance. We buried it, and Eric did a great job, along with a lot of other people, of going through so many iterations and talking to athletes. There\u2019s a tremendous amount of collaborative effort in this product.<\/p>\n

NDP: What do you think of the dual branding? What\u2019s it say about Nike to have more fun with the branding?<\/strong><\/p>\n

TH: I think sometimes companies \u2013 not just Nike, but other big companies \u2013 can take themselves too seriously. This is a little bit of a wink and a nod that we\u2019re really here to help athletes, but also to have some fun. That\u2019s a universal truth for most people. They want to exist and do well, but you should have some fun along the way. That\u2019s just a nod to the fact that basketball is fun.<\/p>\n

\"\"NDP: This is an interesting project in that there\u2019s not really any restriction on price point. We\u2019ve seen Nike have the Elite Series, but that was at $200 and $250. If this is a fit solution with no restrictions, have you guys ever talked about doing a concept car for different issues, whether that be for cushioning, grip or other elements?<\/strong><\/p>\n

TH: There\u2019s not a simple answer, other than to say that we are trying to weigh a lot of issues every time we do these things. Here, we\u2019re trying to make a decision that\u2019s very specific to this sport and to performance. When we move to other sports with this technology, there might be a completely new list of criteria to deal with. We try to handle it differently along the way. There are no rules. This is new territory. We\u2019re kind of all in the same boat, this is all uncharted territory, and we\u2019re not sure what we\u2019re going to do next, to be honest.<\/p>\n

You talked about price point too. It\u2019s like phones and other technical innovations that are more expensive when they first come out. The first one was $720, and it\u2019s not as good of a playing shoe as this. The more we keep engineering and re-building these motors, they shrink down, and we can put them into more sizes and fit women better, and maybe kids too. Also, we could retro-fit other shoes with this technology. The more of these you make, the less expensive they get. You could play that out, and at some point, the products are going to be far less expensive, and they\u2019re going to be expected too, by the way. \u2018Oh, it doesn\u2019t have power lacing?<\/em>\u2019<\/p>\n

Then, when you get to that point, there has to be something else<\/em>. Plus, we won\u2019t have to worry about editing the rest of the shoe, cause the story won\u2019t be about that. Here\u2019s the thing too. It\u2019s not just for the NBA, it\u2019s for all levels of players ultimately. And, for people that have issues getting in and out of shoes. You better have a plan to make this technology accessible.<\/p>\n

\"RelatedNDP: On the first HyperAdapt, the bands were exposed, and you could see it engage, tighten and come to life on your foot. How early on was the decision made to have a knit shroud over the cables?<\/strong><\/p>\n

TH: The first one was a little bit of a nod to the original Back to the Future shoe, where it was so visual and you could see those straps visually suck down. It had to be theatrical for the movie \u2013 you had to see it<\/em>. This one, it still has the theatrics. It was important to connect it, just ever so subtly to the movie. Once the idea is out there, I don\u2019t think we need to worry about connecting it anymore.<\/p>\n

This one has tiny little cables, and let\u2019s not worry about going out of our way to expose them so people could see them. People are just going to go, \u2018Oh! The shoe totally sucks up around my foot.\u2019 It\u2019s almost like now, it\u2019s a little more fun to be mysterious, whereas the first one was more overt. That might change<\/em>! [laughs]<\/p>\n

\"\"
\n\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

words & interview \/\/ Nick DePaula: Tinker Hatfield is no stranger to innovation. Over the past three decades, the icon…<\/p>\n","protected":false},"author":142940,"featured_media":872356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1225493],"tags":[4,1204422],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\nQ&A \/\/ Design Legend Tinker Hatfield On Nike's Evolution Of Auto-Lacing Sneakers | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy Q&A \/\/ Design Legend Tinker Hatfield On Nike's Evolution Of Auto-Lacing Sneakers shoes. Snkrs Day has release dates, prices, and where to find Q&A \/\/ Design Legend Tinker Hatfield On Nike's Evolution Of Auto-Lacing Sneakers for sale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snkrsday.com\/qa-design-legend-tinker-hatfield-on-nikes-evolution-of-auto-lacing-sneakers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Q&A \/\/ Design Legend Tinker Hatfield On Nike's Evolution Of Auto-Lacing Sneakers\" \/>\n<meta property=\"og:description\" content=\"Where to buy Q&A \/\/ Design Legend Tinker Hatfield On Nike's Evolution Of Auto-Lacing Sneakers shoes. Snkrs Day has release dates, prices, and where to find Q&A \/\/ Design Legend Tinker Hatfield On Nike's Evolution Of Auto-Lacing Sneakers for sale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.snkrsday.com\/qa-design-legend-tinker-hatfield-on-nikes-evolution-of-auto-lacing-sneakers\/\" \/>\n<meta property=\"og:site_name\" content=\"Snkrs Day\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/NiceKicks\" \/>\n<meta property=\"article:author\" content=\"facebook.com\/NiceKicks\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-15T14:16:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-13T20:03:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.snkrsday.com\/files\/2019\/01\/Tinker-Hatfield-Nike-HyperAdapt-BB_TH.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick DePaula\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/NickDePaula\" \/>\n<meta name=\"twitter:site\" content=\"@snkrsday\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick DePaula\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/www.snkrsday.com\/qa-design-legend-tinker-hatfield-on-nikes-evolution-of-auto-lacing-sneakers\/\",\"url\":\"https:\/\/www.snkrsday.com\/qa-design-legend-tinker-hatfield-on-nikes-evolution-of-auto-lacing-sneakers\/\",\"name\":\"Q&A \/\/ Design Legend Tinker Hatfield On Nike's Evolution Of Auto-Lacing Sneakers | Snkrs Day\",\"isPartOf\":{\"@id\":\"https:\/\/www.snkrsday.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.snkrsday.com\/qa-design-legend-tinker-hatfield-on-nikes-evolution-of-auto-lacing-sneakers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.snkrsday.com\/qa-design-legend-tinker-hatfield-on-nikes-evolution-of-auto-lacing-sneakers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.snkrsday.com\/files\/2019\/01\/Tinker-Hatfield-Nike-HyperAdapt-BB_TH.jpg\",\"datePublished\":\"2019-01-15T14:16:02+00:00\",\"dateModified\":\"2024-02-13T20:03:56+00:00\",\"description\":\"Where to buy Q&A \/\/ Design Legend Tinker Hatfield On Nike's Evolution Of Auto-Lacing Sneakers shoes. Snkrs Day has release dates, prices, and where to find Q&A \/\/ Design Legend Tinker Hatfield On Nike's Evolution Of Auto-Lacing Sneakers for sale.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.snkrsday.com\/qa-design-legend-tinker-hatfield-on-nikes-evolution-of-auto-lacing-sneakers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.snkrsday.com\/qa-design-legend-tinker-hatfield-on-nikes-evolution-of-auto-lacing-sneakers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.snkrsday.com\/qa-design-legend-tinker-hatfield-on-nikes-evolution-of-auto-lacing-sneakers\/#primaryimage\",\"url\":\"https:\/\/www.snkrsday.com\/files\/2019\/01\/Tinker-Hatfield-Nike-HyperAdapt-BB_TH.jpg\",\"contentUrl\":\"https:\/\/www.snkrsday.com\/files\/2019\/01\/Tinker-Hatfield-Nike-HyperAdapt-BB_TH.jpg\",\"width\":1500,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.snkrsday.com\/qa-design-legend-tinker-hatfield-on-nikes-evolution-of-auto-lacing-sneakers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.snkrsday.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nike\",\"item\":\"https:\/\/www.snkrsday.com\/nike\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Nike Basketball\",\"item\":\"https:\/\/www.snkrsday.com\/nike\/nike-basketball\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Q&A \/\/ Design Legend Tinker Hatfield On Nike’s Evolution Of Auto-Lacing Sneakers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.snkrsday.com\/#website\",\"url\":\"https:\/\/www.snkrsday.com\/\",\"name\":\"Snkrs Day\",\"description\":\"Sneakers News. Culture. Community.\",\"publisher\":{\"@id\":\"https:\/\/www.snkrsday.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.snkrsday.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.snkrsday.com\/#organization\",\"name\":\"Snkrs Day\",\"url\":\"https:\/\/www.snkrsday.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.snkrsday.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.snkrsday.com\/files\/2020\/10\/nice-box-400-225.png\",\"contentUrl\":\"https:\/\/www.snkrsday.com\/files\/2020\/10\/nice-box-400-225.png\",\"width\":400,\"height\":225,\"caption\":\"Snkrs Day\"},\"image\":{\"@id\":\"https:\/\/www.snkrsday.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/www.facebook.com\/NiceKicks\",\"https:\/\/x.com\/nicekicks\",\"http:\/\/www.instagram.com\/nicekicks\",\"https:\/\/www.linkedin.com\/company\/asnkrsdaya\",\"https:\/\/www.tiktok.com\/@snkrsday\",\"http:\/\/www.youtube.com\/user\/nicekicks\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Q&A \/\/ Design Legend Tinker Hatfield On Nike's Evolution Of Auto-Lacing Sneakers | Snkrs Day","description":"Where to buy Q&A \/\/ Design Legend Tinker Hatfield On Nike's Evolution Of Auto-Lacing Sneakers shoes. Snkrs Day has release dates, prices, and where to find Q&A \/\/ Design Legend Tinker Hatfield On Nike's Evolution Of Auto-Lacing Sneakers for sale.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.snkrsday.com\/qa-design-legend-tinker-hatfield-on-nikes-evolution-of-auto-lacing-sneakers\/","og_locale":"en_US","og_type":"article","og_title":"Q&A \/\/ Design Legend Tinker Hatfield On Nike's Evolution Of Auto-Lacing Sneakers","og_description":"Where to buy Q&A \/\/ Design Legend Tinker Hatfield On Nike's Evolution Of Auto-Lacing Sneakers shoes. Snkrs Day has release dates, prices, and where to find Q&A \/\/ Design Legend Tinker Hatfield On Nike's Evolution Of Auto-Lacing Sneakers for sale.","og_url":"https:\/\/www.snkrsday.com\/qa-design-legend-tinker-hatfield-on-nikes-evolution-of-auto-lacing-sneakers\/","og_site_name":"Snkrs Day","article_publisher":"http:\/\/www.facebook.com\/snkrsday","article_author":"facebook.com\/snkrsday","article_published_time":"2019-01-15T14:16:02+00:00","article_modified_time":"2024-02-13T20:03:56+00:00","og_image":[{"width":1500,"height":800,"url":"https:\/\/www.snkrsday.com\/files\/2019\/01\/Tinker-Hatfield-Nike-HyperAdapt-BB_TH.jpg","type":"image\/jpeg"}],"author":"Nick DePaula","twitter_card":"summary_large_image","twitter_creator":"@twitter.com\/NickDePaula","twitter_site":"@snkrsday","twitter_misc":{"Written by":"Nick DePaula","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","ItemPage"],"@id":"https:\/\/www.snkrsday.com\/qa-design-legend-tinker-hatfield-on-nikes-evolution-of-auto-lacing-sneakers\/","url":"https:\/\/www.snkrsday.com\/qa-design-legend-tinker-hatfield-on-nikes-evolution-of-auto-lacing-sneakers\/","name":"Q&A \/\/ Design Legend Tinker Hatfield On Nike's Evolution Of Auto-Lacing Sneakers | Snkrs Day","isPartOf":{"@id":"https:\/\/www.snkrsday.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.snkrsday.com\/qa-design-legend-tinker-hatfield-on-nikes-evolution-of-auto-lacing-sneakers\/#primaryimage"},"image":{"@id":"https:\/\/www.snkrsday.com\/qa-design-legend-tinker-hatfield-on-nikes-evolution-of-auto-lacing-sneakers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.snkrsday.com\/files\/2019\/01\/Tinker-Hatfield-Nike-HyperAdapt-BB_TH.jpg","datePublished":"2019-01-15T14:16:02+00:00","dateModified":"2024-02-13T20:03:56+00:00","description":"Where to buy Q&A \/\/ Design Legend Tinker Hatfield On Nike's Evolution Of Auto-Lacing Sneakers shoes. Snkrs Day has release dates, prices, and where to find Q&A \/\/ Design Legend Tinker Hatfield On Nike's Evolution Of Auto-Lacing Sneakers for sale.","breadcrumb":{"@id":"https:\/\/www.snkrsday.com\/qa-design-legend-tinker-hatfield-on-nikes-evolution-of-auto-lacing-sneakers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.snkrsday.com\/qa-design-legend-tinker-hatfield-on-nikes-evolution-of-auto-lacing-sneakers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.snkrsday.com\/qa-design-legend-tinker-hatfield-on-nikes-evolution-of-auto-lacing-sneakers\/#primaryimage","url":"https:\/\/www.snkrsday.com\/files\/2019\/01\/Tinker-Hatfield-Nike-HyperAdapt-BB_TH.jpg","contentUrl":"https:\/\/www.snkrsday.com\/files\/2019\/01\/Tinker-Hatfield-Nike-HyperAdapt-BB_TH.jpg","width":1500,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.snkrsday.com\/qa-design-legend-tinker-hatfield-on-nikes-evolution-of-auto-lacing-sneakers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/www.snkrsday.com\/"},{"@type":"ListItem","position":2,"name":"Nike","item":"https:\/\/www.snkrsday.com\/nike\/"},{"@type":"ListItem","position":3,"name":"Nike Basketball","item":"https:\/\/www.snkrsday.com\/nike\/nike-basketball\/"},{"@type":"ListItem","position":4,"name":"Q&A \/\/ Design Legend Tinker Hatfield On Nike’s Evolution Of Auto-Lacing Sneakers"}]},{"@type":"WebSite","@id":"https:\/\/www.snkrsday.com\/#website","url":"https:\/\/www.snkrsday.com\/","name":"Snkrs Day","description":"Sneakers News. Culture. Community.","publisher":{"@id":"https:\/\/www.snkrsday.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.snkrsday.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.snkrsday.com\/#organization","name":"Snkrs Day","url":"https:\/\/www.snkrsday.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.snkrsday.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.snkrsday.com\/files\/2020\/10\/nice-box-400-225.png","contentUrl":"https:\/\/www.snkrsday.com\/files\/2020\/10\/nice-box-400-225.png","width":400,"height":225,"caption":"Snkrs Day"},"image":{"@id":"https:\/\/www.snkrsday.com\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/snkrsday","https:\/\/x.com\/snkrsday","http:\/\/www.instagram.com\/snkrsday","https:\/\/www.linkedin.com\/company\/asnkrsdaya","https:\/\/www.tiktok.com\/@snkrsday","http:\/\/www.youtube.com\/user\/snkrsday"]}]}},"_links":{"self":[{"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/posts\/872332"}],"collection":[{"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/users\/142940"}],"replies":[{"embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/comments?post=872332"}],"version-history":[{"count":1,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/posts\/872332\/revisions"}],"predecessor-version":[{"id":1253853,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/posts\/872332\/revisions\/1253853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/media\/872356"}],"wp:attachment":[{"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/media?parent=872332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/categories?post=872332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/tags?post=872332"},{"taxonomy":"cultivate_rss","embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/cultivate_rss?post=872332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}