{"id":799873,"date":"2018-12-20T13:54:30","date_gmt":"2018-12-20T18:54:30","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=799873"},"modified":"2018-12-20T14:01:45","modified_gmt":"2018-12-20T19:01:45","slug":"what-will-travis-scott-wear-at-super-bowl-2019","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/what-will-travis-scott-wear-at-super-bowl-2019\/","title":{"rendered":"What Will Travis Scott Wear at Super Bowl 2019?"},"content":{"rendered":"

This morning, news broke that Travis Scott<\/strong> will perform at the 2019 Super Bowl LIII halftime show.<\/p>\n

First reported by TMZ<\/a> and confirmed by Pitchfork<\/a>, Scott will join Maroon 5 on stage with Cardi B and Big Boi also in talks.<\/p>\n

While Scott has long been a favorite on Snkrs Day dating back to his Owl Pharoah<\/em> days, the success of “SICKO MODE” and ASTROWORLD<\/em> literally have La Flame in a whole new stratosphere with his mass appeal at an all-time high. Performing at the Super Bowl halftime show will have more eyeballs on him than ever before.<\/p>\n

This fact surely cannot be lost on Jordan Brand<\/strong>.<\/p>\n

\"\"<\/p>\n

Lacing Justin Timberlake at the 2018 Super Bowl LII halftime show in the debut colorway of the Air Jordan 3 “JTH,” the collab with JT on the Hatfield homage AJ3 stole the show as far as sneakerheads were concerned, releasing in quickstrike fashion and paving the way for more JTH drops over the course of the year.<\/p>\n

The 13-minute performance by Timberlake saw Pepsi as the lead sponsor, though it was reported by Apex Marketing Group that the visibility of JT’s Jordans was worth roughly $2.86 million USD in advertising costs. When considering the average $5 million USD cost of a Super Bowl commercial, JB\/Nike Inc. made out like bandits as Hypebeast<\/a> was smart to note.<\/p>\n