{"id":798899,"date":"2018-12-13T07:58:26","date_gmt":"2018-12-13T12:58:26","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=798899"},"modified":"2020-10-28T15:22:24","modified_gmt":"2020-10-28T20:22:24","slug":"air-jordan-3-mocha-throwback-thursday","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/air-jordan-3-mocha-throwback-thursday\/","title":{"rendered":"Air Jordan 3 “Mocha” \/\/ Throwback Thursday"},"content":{"rendered":"\n

Crafted coffee meets crafted kicks.<\/p>\n\n\n\n

Welcome to today\u2019s Snkrs Day\u2019 Throwback Thursday<\/em>, where we continue with our Air Jordan Retro tribute. Last week we saw the re-release of the Air Jordan 11 Concord Retro<\/a> \u2013 arguably the most significant and successful sneaker release in Brand Jordan and Nike history. Looking ahead, we prepare for and pay tribute to a highly underrated and memorable former Jordan Retro model originally from the Retro Jordan days of yesteryear, a model and colorway which after nearly two decades is set to make its long-awaited return: The “Mocha” Air Jordan 3 Retro<\/a>.<\/p>\n\n\n\n

Throughout its entire 33-year history, the Air Jordan 3<\/a> remains as one of the brand\u2019s most iconic and popular Air Jordan models of all-time and one of the greatest basketball hoop shoes in sneaker history as well in part due to its iconic elephant print and visible heel Air sole unit — technological and design firsts for the Air Jordan sneaker line<\/a>.<\/p>\n\n\n\n

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The Air Jordan 3 originally debuted in and received its claim to fame at that year\u2019s NBA All-Star Weekend in Chicago in front of Jordan\u2019s hometown fans.<\/p>\n\n\n\n

Following his prolific performances at both the Dunk Contest where he narrowly defeated Dominique Wilkins to claim his second straight Slam Dunk Championship, followed by an impressive 40-point performance the next day at the All-Star Game in which he received MVP honors, the Air Jordan 3 quickly achieved stardom and much fanfare among Jordan fans and sneaker enthusiasts back in the day.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

In the mid-90s, following Jordan\u2019s first retirement from the game of basketball, Nike, in a bold and unprecedented move, retroed a few early Air Jordan models including both the black\/cement and white\/cement Air Jordan 3 complete with Nike Air branding and a special edition Jordan box and paper, surprisingly which were not met with much enthusiasm.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Several years later, Jordan re-dedicated itself to the Jordan Retro concept, which ironically received a much more positive and overwhelming response from consumers. The Retro craze was officially underway.<\/p>\n\n\n\n

In July 2001, Jordan Brand once again released the Black\/Cement Jordan 3 Retro with Nike Air branding, and the consumer response was unparalleled. Shortly, thereafter, in September, Jordan Brand bucked the trend of releasing retros in OG colors and opted to pursue a different path, this time producing an Air Jordan 3 but instead using a new-school, modern-looking color scheme that could appeal not just to ballplayers but also to one\u2019s off-court lifestyle, a more casual, relaxed aesthetic and look.<\/p>\n\n\n\n

\"Air
Air Jordan 3 “Mocha” 2001<\/figcaption><\/figure><\/div>\n\n\n\n

The Mocha 3 took the classic silhouette designed by Tinker Hatfield in the late 80s and modernized its original, vintage canvas with the help of a mostly white leather upper with brown hits throughout the toe box and heel areas. Featuring updated Jumpman logo branding on both the outsole and heel, the Mocha 3 was packaged in a black and silver Jordan face box with retro card \u2013 a very nice added touch for a bit of sneaker history – mainstays of second-generation Jordan Retros from the late 90s to early 2000s era, the birth of the Jordan retro craze.<\/p>\n\n\n\n

Detailing and quality were not spared, hallmarks of Jordan retros in the new millennium, and the Mocha 3 was no exception. The shoes featured a thick, premium, high quality smooth and tumbled leather upper along with an updated mocha-colored elephant print, the predominant design feature of the silhouette.<\/p>\n\n\n\n

The Mocha 3 Retro originally released on September 15, 2001 at an original retail price of $100 and was initially met with mixed reviews, not nearly as popular compared to launches of the black\/cement and white\/cement retros which featured OG colorways. The Mocha 3 ultimately reached outlet stores and was heavily discounted showing that the world was simply not ready for a non-OG colorway of this iconic silhouette. Years later, and like a fine wine, however, the Mocha 3 has become considered a classic and Jordan grail among collectors and enthusiasts albeit in a modern retro form.<\/p>\n\n\n\n

\"Air
Air Jordan 3 “Mocha”<\/figcaption><\/figure><\/div>\n\n\n\n

The Mocha 3 makes its long-awaited return on December 15, nearly 17 years after its initial launch, this time to a much changed and what should be a more receptive consumer base. Following on the heels of the recent return of the Air Jordan XI Concord Retro, the Mocha 3 Retro \u2013 like so many other Jordan Brand releases before it – should make waves as the brand finds itself within a renaissance and resurgence, hoping to fully re-establish and re-assert itself as the biggest player in the sneaker game of present day.<\/p>\n\n\n\n

\"Air
Air Jordan 3 “Mocha”<\/figcaption><\/figure><\/div>\n\n\n\n

The Air Jordan 3 Mocha: perfectly blended at home, in the street, or on the basketball court. A pair so devilishly hot, they\u2019re cool.<\/p>\n","protected":false},"excerpt":{"rendered":"

Crafted coffee meets crafted kicks. Welcome to today\u2019s Snkrs Day\u2019 Throwback Thursday, where we continue with our Air Jordan Retro…<\/p>\n","protected":false},"author":328308,"featured_media":789368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1232702,3,1225574],"tags":[1225505,1225452,1225484],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\nAir Jordan 3 "Mocha" \/\/ Throwback Thursday | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy Air Jordan 3 "Mocha" \/\/ Throwback Thursday shoes. 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