{"id":798657,"date":"2018-12-07T14:48:30","date_gmt":"2018-12-07T19:48:30","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=798657"},"modified":"2018-12-07T16:45:42","modified_gmt":"2018-12-07T21:45:42","slug":"the-evolution-of-boost-in-adidas-running","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/the-evolution-of-boost-in-adidas-running\/","title":{"rendered":"The Evolution of Boost in adidas Running"},"content":{"rendered":"
words by Robbie Falchi<\/em><\/p>\n Since the beginning of modern running footwear — let’s say 1980 — every major brand has strived to create the perfect foot cushions… aka shoes. Adidas<\/strong> has been in the trenches of this footwear battle from the jump with various evolutions and adaptations of their own cushioning technology offerings.<\/p>\n From the 1990s through 2013 Adidas had relied heavily on general EVA foam to soften the ride of runners with various other technologies occasionally making an appearance, but at the end-of-the-day, they needed something new to compete with Nike’s Lunarlon that launched in 2008.<\/p>\n Since 2013 though, it seems as though Adidas found their preverbal ‘golden goose’ with the release of BOOST<\/strong> tech.<\/p>\n <\/p>\n Let’s take a look back at how BOOST changed Adidas’s running game forever.<\/p>\n First, we need to ditch the notion that BOOST is a foam. It looks like a foam, yes; but like most shoe components it’s plastic shaped via mold casting to appear foam-like. BOOST is actually comprised of many small energy beads pressed tightly into the shape of a midsole.<\/p>\n <\/p>\n These beads have micro-sized air capsules within them that expand and contract to create responsive cushioning. The technical, far less sexy, term for BOOST is Expanded Thermal Plastic Polyurethane, but it also goes by Infinergy around the industry. A chemical company called BASF developed Infinergy while experimenting with energy return. One of the key principles of BOOST as a whole is centered around energy return and efficiency.<\/p>\n https:\/\/www.youtube.com\/watch?v=BDpDBlXECRM<\/p>\n What you’re seeing above is BOOST’s defining trait, its rebound factor. When your foot strikes the ground while wearing BOOST you can feel the rebound factor instantly. Since Infingery can resist three times more heat than traditional EVA foam, it can return more kinetic energy with greater efficiency.<\/p>\n From an underfoot perspective, BOOST has no equal on the running market (for better or for worst, depends on who you’re asking) and it all started with 2013’s Adidas Energy Boost.<\/p>\n