{"id":798209,"date":"2018-12-05T15:44:32","date_gmt":"2018-12-05T20:44:32","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=798209"},"modified":"2018-12-05T15:44:32","modified_gmt":"2018-12-05T20:44:32","slug":"a-look-at-the-nbas-signature-sneaker-athletes-by-the-numbers","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/a-look-at-the-nbas-signature-sneaker-athletes-by-the-numbers\/","title":{"rendered":"A Look at the NBA\u2019s Signature Sneaker Athletes by the Numbers"},"content":{"rendered":"

LeBron James. James Harden. Carmelo Anthony. Stephen Curry.<\/p>\n

These elite athletes are more than just All-Star level NBA players. They\u2019re members of a small group of players to ever have signature shoes.<\/p>\n

Out of the 494 players that were members of an opening-day roster at the beginning of the season (according to the NBA<\/a>), only 21 of those have a signature shoe\u00a0with a brand. From those 21 players, the honor of having a signature shoe is split up among nine different brands: Nike, Jordan, Adidas, K8IROS, Big Baller Brand, ANTA, Under Armour, Li-Ning and Peak. Those nine brands represent the 4.6% of NBA players with a signature model.<\/p>\n

Nike leads the pack with a star-studded lineup of Oklahoma City Thunder\u2019s Paul George<\/strong>, Golden State Warriors\u2019 Kevin Durant<\/strong>, Boston Celtics\u2019 Kyrie Irving\u00a0<\/strong>and Los Angeles Lakers\u2019 LeBron James<\/strong>\u00a0who represent the Swoosh on the hardwood night in and night out.<\/p>\n

\"\"
LeBron James in the Nike LeBron 16 PE\u00a0(Nathaniel S. Butler\/NBAE via Getty Images)<\/figcaption><\/figure>\n

Tied for second are Adidas and Peak with four different athletes. Peak hosts players such as Los Angeles Clippers\u2019 Lou Williams<\/strong>, Cleveland Cavaliers\u2019 George Hill<\/strong>, Washington Wizards\u2019 Dwight Howard\u00a0<\/strong>and Charlotte Hornets\u2019 Tony Parker<\/strong>. As for Adidas, it\u2019s Portland Trail Blazers\u2019 Damian Lillard<\/strong>, Minnesota Timberwolves\u2019 Derrick Rose<\/strong>, Washington Wizards\u2019 John Wall\u00a0<\/strong>and Houston Rockets\u2019 James Harden\u00a0<\/strong>who are proudly wearing the Three Stripes on their shoes.<\/p>\n

Jordan has a trinity of potential hall of famers within its ranks. Houston Rockets\u2019 Chris Paul\u00a0<\/strong>and Carmelo Anthony\u00a0<\/strong>(who is on currently on waivers after his short stint in H-Town) and Oklahoma City Thunder\u2019s Russell Westbrook\u00a0<\/strong>are all part of the Jordan legacy.<\/p>\n

\"\"
Russell Westbrook in a mismatched pair of Jordan Westbrook Why Not Zer0.1s<\/figcaption><\/figure>\n

Miami Heat legend Dwayne Wade\u00a0<\/strong>and Portland Trail Blazers guard CJ McCollum\u00a0<\/strong>represent Li-Ning as the brand’s only signature endorsers.<\/p>\n

Lastly, we see Spencer Dinwiddie\u00a0<\/strong>with K8IROS, Lonzo Ball\u00a0<\/strong>with Big Baller Brand, Klay Thompson\u00a0<\/strong>with ANTA and Stephen Curry\u00a0<\/strong>with Under Armour as the faces of said brands.<\/p>\n

\"\"
Big Baller Brand “ZO2”<\/figcaption><\/figure>\n

The impact these athletes has transcended on how players and even brands approach signature deals and expectations. For example, this summer PUMA relaunched its basketball campaign by signing rookies DeAndre Ayton<\/strong>, Michael Porter Jr<\/strong>., Marvin Bagley III\u00a0<\/strong>and even most notably Golden State Warriors\u2019 DeMarcus Cousins<\/strong>. Despite all the talent on the roster, PUMA isn\u2019t looking into developing signature models any time soon, according to the Snkrs Day podcast<\/a>.<\/p>\n

\"\"
PUMA Clyde Court Disrupt<\/figcaption><\/figure>\n

Most recently, former Jordan athlete Kawhi Leonard\u00a0<\/strong>is rumored to have signed a deal with New Balance as they also appear to relaunch its basketball line.<\/p>\n

Although signature athletes are a small group, the shoes are worn by a vast majority of the league. Despite that, however, basketball sneakers aren\u2019t selling like they used to. According to Matt Powell<\/strong><\/a>, sales on basketball footwear in the U.S. have dropped from 13% to just 4% over the past five years.<\/p>\n

Nonetheless, the impact of the sneaker models and the athletes behind them will continue to grow both on and off the court.<\/p>\n","protected":false},"excerpt":{"rendered":"

LeBron James. James Harden. Carmelo Anthony. Stephen Curry. These elite athletes are more than just All-Star level NBA players. They\u2019re…<\/p>\n","protected":false},"author":328301,"featured_media":797381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\nA Look at the NBA\u2019s Signature Sneaker Athletes by the Numbers | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy A Look at the NBA\u2019s Signature Sneaker Athletes by the Numbers shoes. 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