{"id":792152,"date":"2018-10-01T13:09:34","date_gmt":"2018-10-01T17:09:34","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=792152"},"modified":"2018-10-01T13:24:54","modified_gmt":"2018-10-01T17:24:54","slug":"nike-women-upcoming-collaborative-partnerships","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/nike-women-upcoming-collaborative-partnerships\/","title":{"rendered":"Nike Bets on Women With Upcoming Collaborative Partnerships"},"content":{"rendered":"
Nike<\/strong>, with undeniable persistence, has latched onto the fashion industry to its betterment. Working with the likes of Virgil Abloh, Riccardo Tisci, Kim Jones, John Elliott, Jun Takahashi, and many others, the consistent theme among the collaborators is that they’re predominately male. As is true with much of the fashion (and sneaker) industry for decades.<\/p>\n There are exceptions. Rei Kawakubo of COMME des GAR\u00c7ONS and Chitose Abe of Sacai have worked with Nike for years. But they’re in the minority of female collaborators who are allowed to design, curate and produce products for the world’s leading sportswear companies. Thankfully, in recent years, there’s been a shift in both industry equality and greater recognition of sales generated by women. Nike, with a larger understanding of global trends and the importance of the female voice and its dollar, is partnering with more women for ready-to-wear and sneakers both this year and next.<\/p>\n