{"id":785022,"date":"2018-08-22T10:47:17","date_gmt":"2018-08-22T14:47:17","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=785022"},"modified":"2018-08-20T15:28:24","modified_gmt":"2018-08-20T19:28:24","slug":"andre-ward-talks-jordan-brand-deal-boxing-the-contender","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/andre-ward-talks-jordan-brand-deal-boxing-the-contender\/","title":{"rendered":"Andre Ward Talks Jordan Brand Deal & The Contender"},"content":{"rendered":"

When Andre Ward<\/strong> announced his retirement last fall at 33 years of age many questioned whether it was too soon. Only a couple of months had passed from him defeating Sergey Kovalev for the second time by TKO to retain his light heavyweight titles and cement his status as the world\u2019s best pound-for-pound fighter.<\/p>\n

Here he was at 32-0, 16 wins by way of knockout, appearing to be at the peak of his powers and he was done.<\/p>\n

\"\"<\/p>\n

His decision is still fresh to the point where there are days when Ward himself will question whether the timing to hang his gloves up was premature. That doubt has silenced some by realizing he’s gotten everything out of boxing that he set out for by putting everything he had into it. It was always all or nothing with Ward and now his sights are on a brand new set of challenges.<\/p>\n

With not having the responsibilities of training camps, making weight and scheduling fights, Ward has filled his boxing void with various endeavors, including his upcoming role as host of The Contender<\/em>, which premieres on Friday, August 24 at 9 p.m. ET\/PT on EPIX. The documentary series will feature 16 fighters vying to be declared the new 160-pound middleweight champion of The Contender<\/em> and take home a six-figure purse. The series highlights each fighter’s journey and how they push themselves to help make a better life for their family and loved ones<\/p>\n

We caught up with Ward to speak about the opportunity to host a show he is a fan of, life after retirement and the perks of being one of Jordan Brand’s longest-tenured athletes.<\/p>\n

\"\"<\/p>\n

Snkrs Day: How has retired life been treating you?<\/strong><\/p>\n

Andre Ward:<\/strong> The retired life is good, different and it\u2019s definitely an adjustment. I miss boxing a lot. You have some days where you don\u2019t think about it \u2013 you\u2019re busy with life \u2013 and then you have other days where the decision you made is sitting on you real heavy. Some people call it an itch but for me, it\u2019s kind of a longing. You miss the process, being in the gym with the guys, having a fight date and just going through the process. But I still feel like I made the right decision and you\u2019re going to have to face the music whether you do it when you\u2019re young and on top or when you\u2019re older and washed up. You\u2019re going to have to face these emotions at some point and time. I’d rather face them while I\u2019m young.<\/p>\n

Snkrs Day: How have you filled the void of those emotions that the sport brought to you?<\/strong><\/p>\n

Andre Ward:<\/strong> I\u2019ve had retirement in view after a couple of years in the game. I came to the conclusion that one day, this is going to end — it\u2019s not going to last forever. With my faith and understanding that He has a bigger purpose for my life beyond the sport is probably the foundation of the answer to what you\u2019re asking me \u2013 also, my family. I\u2019m involved in business ventures, I care about my finances, my kids are growing up and getting older and I guess the total package of that is what fills the void. All of that is fulfilling enough for me and it\u2019s satisfying enough. I don\u2019t need too much more than that. I\u2019m a simple person. I was never about the lights and cameras. I appreciated it and there was a taste for it but it wasn\u2019t really what I yearned for. I miss, believe it or not, the grind, the struggle, the highs and lows of training camp. You\u2019re never going to fully replace that and you\u2019re always going to miss it, but you just have to go through that process.<\/p>\n

\"\"<\/p>\n

Snkrs Day: When the opportunity came to host The Contender<\/em>, what made that something you wanted to be a part of?<\/strong><\/p>\n

Andre Ward:<\/strong> I saw that they were doing Season Five and that got my attention. I reached out to my representation, my lawyer Josh Dubin, and said, \u201cLet’s look into this.\u201d Apparently, my name was already on a short list of hosts that The Contender<\/em> and EPIX were looking at, so we were kind of heading in the same direction. After the powers that be went through their process and vetted the hosts that they were considering, I ended up being the last man standing and it all worked out just right. I was a fan of the show, couldn\u2019t wait for each episode week by week when I was a young up and coming fighter. To be able to host this thing is a little surreal. We’ve already shot but it\u2019s still surreal that the opportunity came and I was able to do it. Just like I was excited, I\u2019m excited to sort of extend the lifestyle to not only hardcore boxing fans but also the person who doesn\u2019t really know what fighters go through and may not necessarily feel the need to humanize us. I\u2019m happy that they get an opportunity and a fresh look to do this because that\u2019s what Season Five is all about. There is going to be highs, lows, a lot of fighting. You\u2019re going to get the full fight, no editing. You\u2019re also going to see the heartache of a devastating loss. You\u2019re going to see the physical toll that boxing takes on you. One of the guys had to be rolled out on a gurney. That\u2019s the reality of our sport. Everything that we live, everyone is going to get a chance to dive into that this season.<\/p>\n

Snkrs Day: How was this role different compared to your commentating and other television duties of the past?<\/strong><\/p>\n

Andre Ward:<\/strong> It\u2019s night and day. Hosting is just that: you\u2019re the host. You\u2019re in control of it all, everything is kind of on you and you obviously have a lot of help on set but you have to set the tone. You have to make the show your own — digest your script, notes and everything you\u2019re given. You want it to be something that\u2019s compelling and that people want to see. There was definitely a learning curve but I\u2019m a fast and eager learner and I\u2019m thankful to have a lot of individuals in the industry that I can call on for help. They gave me the liberty to be myself and that\u2019s what sparked the thought of just to go with it and I hope everyone enjoys it because I put my best foot forward.<\/p>\n

\"\"<\/p>\n

Snkrs Day: You spoke about the longing still being there and in watching the first two episodes, that\u2019s evident in you getting in the ring to spare a couple of times. Was it hard being around those hungry fighters and forgetting that you\u2019re hosting and not participating? <\/strong><\/p>\n

Andre Ward:<\/strong> It was very hard. I had my fair share. I sparred a few times and it reminded me of what I miss about the sport but it also reminded me of why I walked away; my body was broke up. [Laughs<\/em>] I didn\u2019t spare very many rounds —\u00a0a round here, two rounds there — and the way I felt after, you would have thought I fought a 12-round war. I\u2019m limping, icing, using anti-inflammatory. I\u2019m legitimately the older guy in the gym now. I just gotta accept that.<\/p>\n

Snkrs Day: You\u2019re reprising your role as Danny \u201cStuntman\u201d Wheeler in Creed II<\/em> this fall. With the premise of the movie being revenge, are we going to see Adonis get some payback for you knocking him out and taking his car in the first one?<\/strong><\/p>\n

Andre Ward:<\/strong> I will say this: I can\u2019t confirm or deny that but I would encourage everyone to go see it Thanksgiving weekend. I will also add that the fans will see me in a different light, one that they haven\u2019t seen me in as a professional. It\u2019s going to be exciting.<\/p>\n

\"\"<\/p>\n

Snkrs Day: You\u2019ve been with the Jordan Brand since 2004. How would you describe your relationship with the brand?<\/strong><\/p>\n

Andre Ward:<\/strong> It\u2019s a beautiful thing. I like to call the relationship family. It\u2019s not just a big corporation that you get a check from. It\u2019s truly a family. It\u2019s Jordan, Larry Miller, and Howard H. White. Those guys have been around for so many years. It\u2019s always been a lot of love. I\u2019m cutting my documentary right now and Jordan is in it. Jordan doesn\u2019t do interviews and things like that just show you the kind of love and respect that he has for me and I consider him the greatest of all time. The fact that he\u2019s a regular person and I can pick up the phone and call him anytime I need him, it\u2019s unbelievable.<\/p>\n

Snkrs Day: As well as your legacy in boxing is cemented you\u2019ve established one with the brand. Not too many athletes there get their logo on a product.<\/strong><\/p>\n

Andre Ward:<\/strong> You gotta earn it and I think with the brand, it\u2019s about quality over quantity. They can sign a lot of different guys but they don\u2019t sign just anybody. Anyone that signs to the brand, they have to be the truth. They have to be someone that Jordan specifically says, \u201cI want this person\u201d for this or that reason. To be in the family for as long as I have and to follow in the footsteps of my mentor and one of my all-time favorites, Roy Jones Jr., it\u2019s a surreal thing and to be able to have a real business relationship with them is a real honor and a privilege.<\/p>\n

\"\"<\/p>\n

Snkrs Day: What are some of your favorite Jordans?<\/strong><\/p>\n

Andre Ward:<\/strong> I\u2019m a big 4 and 11 guy and I\u2019m also a fan of the 3. Those are my top three retros. It doesn\u2019t matter the style or color because I\u2019m a big fan of those and everything. I remember when Jordan started moving into the lifestyle line. They had the jerseys and oversized basketball shorts and this was back in \u201905 and \u201906. Then they started focusing on the lifestyle line and I think Jordan is the dopest line out. To be able to get boxes of this stuff and be able to stay fitted on a day-to-day basis, it\u2019s crazy and I can\u2019t believe it. I\u2019m a guy that has loved shoes for as long as I can remember. When I was a kid, the first thing I would do when I met someone is I would look at their shoes and then their face. I still do that to this day. I love shoes. My dad used to tell everyone, \u201cIf my son ever makes some money, he\u2019s going to have a whole bunch of shoes in his closet\u201d and I have a whole bunch of shoes in my closet.<\/p>\n

Snkrs Day: They take care of their athletes in retirement also. Richard Hamilton had this challenge where his friends and family could take almost whatever they wanted from his allotment but if they dropped one single item, everything had to stay. How do handle any distribution among your household and friends? <\/strong><\/p>\n

Andre Ward:<\/strong> I\u2019m a very generous person and my wife is a generous person. She looks at things a little bit more objectively than me. If I get a call from someone I consider a friend or brother asking for something, typically I\u2019m going to say yes, but my wife will give me a look like uh-uh, we got a certain amount that we got to spend throughout the year and we have to make sure we stay within that. She helps me stay within that boundary and I have plenty of stuff. My personal allotment doesn\u2019t have anything to do with what I get from Jordan Brand on an annual basis. I just try to manage it for the most part. I try and give my two older boys, who are 15 and 17, we try to give them not too much but enough to where they can appreciate it because these are Jordans! These are expensive! I think my sons do a great job of not being spoiled rotten and they take care of what they\u2019re given and they enjoy it, as well as family and friends. It\u2019s an ongoing thing, but you just try to manage it because when people know you got that account, oh boy, watch out! Your phone is going to be ringing.<\/p>\n

\"\"<\/p>\n

Keep up with Andre on IG<\/a>. <\/em>The Contender\u00a0premieres on Friday, August 24 at 9 p.m. ET\/PT on EPIX.<\/em><\/p>\n

Select photos via Zimbio<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

When Andre Ward announced his retirement last fall at 33 years of age many questioned whether it was too soon.…<\/p>\n","protected":false},"author":328321,"featured_media":786024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51,1225574],"tags":[1225575],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\nAndre Ward Talks Jordan Brand Deal & The Contender | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy Andre Ward Talks Jordan Brand Deal & The Contender shoes. 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