{"id":782736,"date":"2018-07-26T14:12:19","date_gmt":"2018-07-26T18:12:19","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=782736"},"modified":"2018-07-26T14:12:19","modified_gmt":"2018-07-26T18:12:19","slug":"nike-hyperdunk-throwback-thursday","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/nike-hyperdunk-throwback-thursday\/","title":{"rendered":"Nike Hyperdunk \/\/ Throwback Thursday"},"content":{"rendered":"
Evolution revolution. <\/p>\n
Welcome to a special anniversary edition of Snkrs Day\u2019 Throwback Thursday<\/em>. Today marks the 10th anniversary of the launch of the Nike Hyperdunk<\/strong>, a basketball silhouette which completely transformed, revolutionized, and redefined Nike basketball footwear.<\/p>\n <\/p>\n The iconic ’90s era came and went, followed by a new generation of avant-garde basketball sneakers in an era where lighter was better. Basketball shoes in the early 2000s were built not on maximum air but rather on the tenants of mobility and stability, incorporating lightweight materials and low-profile Zoom Air and Lunar Foam cushioning in order to accommodate the ever-changing game of basketball and athletes whose games relied on increased mobility, speed, versatility, and quickness. Designed by Eric Avar, the Hyperdunk featured Flywire technology – a concept conceived by Jay Meschter in Nike\u2019s Innovation Kitchen originally designed to be used in track spikes for running. Inspired by suspension bridges, Flywire was composed of strong nylon filaments which offered excellent support while at the same time reduced weight and shifted support and material where maximum support and reinforcement was needed.<\/p>\n