{"id":782057,"date":"2018-07-20T14:48:20","date_gmt":"2018-07-20T18:48:20","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=782057"},"modified":"2019-01-23T10:15:41","modified_gmt":"2019-01-23T15:15:41","slug":"adidas-kicks-off-new-wave-of-ultra-boost-collective-collabs-with-a-kind-of-guise","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/adidas-kicks-off-new-wave-of-ultra-boost-collective-collabs-with-a-kind-of-guise\/","title":{"rendered":"adidas Kicks Off New Wave of Ultra Boost Collective Collabs with A Kind of Guise"},"content":{"rendered":"
When adidas<\/strong> first released the Ultra Boost, its self-proclaimed “greatest running shoe ever,” in 2015, the performance gem was welcomed with a host of collaborations under the\u00a0Ultra Boost Collective<\/strong>\u00a0umbrella. Brands and retailers of all variations took turns outfitting the now ubiquitous runner as they saw fit, championing the shoe before even the general public subsequently would.<\/p>\n Proving successful and a unique methodology in which to energize the runner, adidas is kicking off round two of the Ultra Boost Collective later this month with fashion label A Kind of Guise<\/strong>.<\/p>\n