{"id":773946,"date":"2018-05-31T15:39:35","date_gmt":"2018-05-31T19:39:35","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=773946"},"modified":"2018-05-31T16:16:15","modified_gmt":"2018-05-31T20:16:15","slug":"adidas-now-outfits-more-world-cup-teams-than-nike","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/adidas-now-outfits-more-world-cup-teams-than-nike\/","title":{"rendered":"Adidas Now Outfits More World Cup Teams Than Nike"},"content":{"rendered":"<p>Ahead of the first kick in the<strong> 2018 FIFA World Cup<\/strong>, which begins next month in Russia, <strong>adidas<\/strong> has already won a powerful victory against its most daunting competitor. In a long tenured rivalry against <strong>Nike<\/strong> that dates back decades, one of their most intriguing battles within the confines of a larger fight is that of World Cup supremacy. And for the first time in a long while, adidas reigns as victor.<\/p>\n<p>According to a new report from <a href=\"https:\/\/www.reuters.com\/article\/us-soccer-worldcup-brands\/adidas-takes-12-10-lead-over-nike-in-world-cup-shirt-deals-idUSKCN1IV1MW\" target=\"_blank\" rel=\"noopener\">Reuters<\/a>, adidas this year will outfit 12 of the 32 World Cup teams which amounts to two more than Nike&#8217;s ten. The German sportswear power will dress contending teams like Argentina, Germany, Belgium and Spain. Among Nike&#8217;s bunch are favorites including Brazil and Portugal, respectively.<\/p>\n<p>Since the last World Cup in 2014, adidas has surged in the realm of soccer &#8212; both in sales and visibility. Adidas, of course, has always had a vast reach in soccer and World Cup especially. They&#8217;ve produced the World Cup match ball since 1970 and their deal to sponsor the event is in place until 2030.<\/p>\n<p>Adidas reported soccer-related sales reaching $2.4 billion in 2014. That number rose substantially in 2016 when the brand reported $2.5 billion in sales. This year&#8217;s World Cup will certainly add to modern-day revenue growth.<\/p>\n<p>The 2018 FIFA World Cup begins on June 14.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahead of the first kick in the 2018 FIFA World Cup, which begins next month in Russia, adidas has already&hellip;<\/p>\n","protected":false},"author":137731,"featured_media":773948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[1225462,4,567],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>adidas Overtakes Nike in World Cup Jersey Representation | Snkrs Day<\/title>\n<meta name=\"description\" content=\"adidas has won a major victory against Nike in the world of soccer. Find out how and what you should look out for when the 2018 FIFA World Cup begins next month.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snkrsday.com\/adidas-now-outfits-more-world-cup-teams-than-nike\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adidas Now Outfits More World Cup Teams Than Nike\" \/>\n<meta property=\"og:description\" content=\"adidas has won a major victory against Nike in the world of soccer. 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