{"id":693929,"date":"2018-05-10T18:12:00","date_gmt":"2018-05-10T22:12:00","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=693929"},"modified":"2024-02-13T14:20:48","modified_gmt":"2024-02-13T20:20:48","slug":"skechers-trolls-adidas-with-desperate-lawsuit-over-ncaa-investigation","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/skechers-trolls-adidas-with-desperate-lawsuit-over-ncaa-investigation\/","title":{"rendered":"Skechers Trolls Adidas With Desperate Lawsuit Over NCAA Investigation"},"content":{"rendered":"<p><strong>words \/\/ <a href=\"https:\/\/www.snkrsday.com\/author\/nickdepaula\/\">Nick DePaula:<\/a><\/strong><\/p>\n<p>Skechers, the company that has never once signed an active NBA player to a direct on-court endorsement deal in its history, has filed a lawsuit against Adidas. The brand complains that it was at a competitive disadvantage in the athletic industry due to Adidas&#8217; recent string of alleged illicit payments to amateur basketball players that were projected to go on to play in the NBA.<\/p>\n<p>The NCAA and AAU-related payments currently being investigated by the FBI, &#8220;denied competitors like Skechers who play by the rules a fair opportunity to compete for the cachet of having trend-setting high-school and college athletes seen in their products,&#8221; according to the lawsuit filed yesterday by Skechers in California.<\/p>\n<p>The crux of the case argues that Skechers had to increase their marketing spends in order to compete against Adidas in the ever-shifting performance and lifestyle space for market share. Skechers is also arguing that they&#8217;re due &#8220;an award of [Adidas&#8217;] profits &#8230; unlawfully derived as a result of wrongful conduct.&#8221;<\/p>\n<p>Naturally, Adidas feels otherwise.<\/p>\n<p>&#8220;The Skechers complaint is frivolous and nonsensical and should be summarily dismissed,&#8221; an Adidas spokesperson firmly told <a href=\"https:\/\/www.forbes.com\/sites\/darrenheitner\/2018\/05\/10\/skechers-says-it-was-harmed-by-adidas-paying-players-under-the-table-in-new-lawsuit\/#7c5ccf6012f0\">Forbes<\/a>.<\/p>\n<p>The only active NBA player ever signed directly by Skechers was Rick Fox, then a Los Angeles Laker during the early 2000s. While playing games in Nikes, he appeared in several Skechers print ads to promote their off-court sneakers that were allegedly &#8220;Redefining Style.&#8221; The brand has also signed post-career marketing agreements with retired NBA greats like Kareem Abdul-Jabaar, Larry Bird and Karl Malone, and also once partnered with Dallas Mavericks owner Mark Cuban.<\/p>\n<p>Interestingly enough, the brand&#8217;s lawsuit points out their controlling ownership stake in BrandBlack and ongoing partnership agreement with Big Baller Brand. Shortly after BrandBlack&#8217;s launch in late 2013, PR agencies working on behalf of Skechers were known to contact journalists and sneaker bloggers, in attempts to get them to remove any mention of a connection between Skechers and BrandBlack.<\/p>\n<p>Of course, Skechers and Adidas are familiar foes in courtrooms around the country. Skechers has been sued for ripping off The Three Stripes&#8217; Boost and <a href=\"https:\/\/www.snkrsday.com\/adidas-files-another-patent-infringement-lawsuit-skechers\/\">SpringBlade technologies<\/a>, along with its <a href=\"https:\/\/www.snkrsday.com\/skechers-take-on-the-adidas-stan-smith-has-been-shut-down-by-a-federal-judge\/\">iconic Stan Smith design<\/a>. For good measure, Nike has\u00a0<a href=\"https:\/\/www.snkrsday.com\/nike-suing-skechers-ripping-off-flyknit-obviously\/\">sued Skechers for infringing on its Flyknit construction<\/a> as well.<\/p>\n<p>We&#8217;ll be sure to keep you posted as more developments come.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>words \/\/ Nick DePaula: Skechers, the company that has never once signed an active NBA player to a direct on-court&hellip;<\/p>\n","protected":false},"author":142940,"featured_media":693950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[1225462,1225720],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Skechers Trolls Adidas With Desperate Lawsuit Over NCAA Investigation | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy Skechers Trolls Adidas With Desperate Lawsuit Over NCAA Investigation shoes. 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