Pharrell in the Nike Dunk Low “Viotech”<\/figcaption><\/figure>\nWhat’s more, while running sneakers were certainly coveted in the early 2000s, they didn’t carry the appeal they do today. Following the colorful, exuberance of the ’90s, style took a muted and athletic turn in the initial moments of the 2000s. There was an abundance of oversized tailoring, men and women in way too much velour, and more trucker hats and low-rise denim than anyone would ever own up to supporting.<\/p>\n
The juxtaposition of fashion trends and Tinker Hatfield’s masterpiece were at opposite ends of the ocean. There was a significant gap between what we were wearing and the complementary nature of a shoe like the “Curry.” Also, for reference, the 2003 Pantone color of the year was Aqua Sky. Far removed from the lush brown hues that canvass the sneaker in question.<\/p>\n
If we were world’s apart in terms of style trends, then there was also a divide between the “Curry” and the type of shoes consumers leaned towards in 2003. Nike Basketball debuted the Air Zoom Generation to great acclaim for a young LeBron James. Adidas soon after revealed their second signature shoe for Tracy McGrady. More importantly, in context, was the run of the SB Dunk. By in large, the skate shoe trumped the Air Max 1 almost entirely in 2003. Supreme’s series of Dunks reigned as best in show, outdueling other classics like the “Heineken,” “Futura” and the “Paris,” respectively, all released in 2003.<\/p>\n
Running concurrently with the appreciation of OG Air Max 1s and its celebrated collaborations, over a lengthy period of time, a love for the “Curry” began to form. That adoration, in many ways, plays as an underdog story — the little inline that could. Here was this wildly normal colorway that started to take shape as a favorite after just years ago growing stale on sales racks. What had changed? At what point did the “Curry” go from inline to all-time? That answer is both rooted in our appreciation for the beauty in simplistic and a holistic maturation of the Air Max 1.<\/p>\nHistory of Visible Air<\/figcaption><\/figure>\nAfter just last year celebrating its 30th anniversary, similar to the Air Jordan 1, originally released in 1985, it’s become easily evident that the Air Max 1 is in many ways the perfect sneaker. What was once a gamble for Nike and a potential career-altering mistake for Hatfield has become a staple in a billion-dollar industry. Thus, that second wave of Air Max 1s in the early 2000s all of the sudden became much more important than previously assumed. The “Curry” — and others from said time period — began to age with grace. They were now being revered, not glossed over.<\/p>\n
Another growing pain to consider over the last decade and a half is the birth of the modern sneaker collector — a new breed of consumerism where all bets are off and every sneaker is fair game.<\/p>\nAir Max 1s via Sneakers Magazine<\/figcaption><\/figure>\nSneakers were widely beloved in the late ’90s and early 2000s marked as collectible and wearable art to those deeply entrenched in the bubbling subculture. Though over the 15 years since the “Curry” first released, that number has grown exponentially and, to its detriment, everyone involved isn’t exactly devoted in righteousness. Certain new adopters are simply looking to cash in on the culture, buying often times as investors first and fans second — or third.<\/p>\n
Yet, that’s what ultimately separates the “Curry” from other sneakers. There is fleeting individuality in contemporary sneaker culture. There was a time — be it so far away — that a sneaker needed no qualifying characteristics to be great other than the fact that you liked it. The “Curry” was that type of sneaker. You might have been alone in your decision to place value on the shoe. And that was fine. No one else needed to covet them as long as you did.<\/p>\n
On May 10th, when the Nike Air Max 1 “Curry” retros for the first time since its original release 15 years ago, they’ll be desired by thousands across the world. An honor well deserved and a long time coming. Its journey here was an unteachable trip. Few others rival it. And we wouldn’t expect that to be replicated anytime soon.<\/p>\nNike Air Max 1 “Curry”<\/figcaption><\/figure>\nNike Air Max 1 “Curry”<\/figcaption><\/figure>\nNike Air Max 1 “Curry”<\/figcaption><\/figure>\nNike Air Max 1 “Curry”<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"The Nike Air Max 1 “Curry” exists in a space very unique in sneaker culture. It’s an all-time great Air…<\/p>\n","protected":false},"author":137731,"featured_media":687593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1224791,1233902],"tags":[1227806,4,1225530],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\n
Understanding the Cultural Importance of the Nike Air Max 1 "Curry" | Snkrs Day<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n