{"id":595977,"date":"2018-05-01T15:03:59","date_gmt":"2018-05-01T19:03:59","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=595977"},"modified":"2018-05-01T15:09:17","modified_gmt":"2018-05-01T19:09:17","slug":"nike-just-launched-the-red-carpet-kyrie-4-on-fb-messenger","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/nike-just-launched-the-red-carpet-kyrie-4-on-fb-messenger\/","title":{"rendered":"Nike Just Launched The “Red Carpet” Kyrie 4 On FB Messenger"},"content":{"rendered":"

words \/\/ Nick DePaula:<\/a><\/strong><\/p>\n

This was different.<\/em><\/p>\n

To celebrate the launch of Kyrie Irving’s upcoming “Uncle Drew” movie, Nike just launched the newest limited edition pair of his signature series, albeit in an entirely unpredictable way.<\/p>\n

In teaming up with FB Messenger, users could text a string of these emojis to Nike’s SNKRS page:<\/p>\n

\"?\"\"?\"\"?\"\"?\"
\n<\/strong><\/p>\n

Just like that,\u00a0the “Red Carpet”-themed Kyrie 4 was unlocked for purchase, and the shoes soon appeared in augmented reality on a user’s phone, complete with their own red carpet unveiling.<\/p>\n

Styled in all red, the shoe is highlighted by a red velvet rope collar, there’s an extra patent leather panel that borders the midsole, and you’ll also find metallic gold accents throughout.<\/p>\n

Check out an Instagram video below to see how the brand’s augmented reality launch came to life, and stay tuned for more unexpected launches throughout the spring.<\/p>\n

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Well that was different @nikebasketball #kyrieirving<\/a><\/p>\n

A post shared by vietnguyen95<\/a> (@vietnguyen95) on