{"id":594847,"date":"2019-04-25T08:14:41","date_gmt":"2019-04-25T12:14:41","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=594847"},"modified":"2024-03-01T08:04:21","modified_gmt":"2024-03-01T14:04:21","slug":"nike-air-hyperflight-throwback-thursday","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/nike-air-hyperflight-throwback-thursday\/","title":{"rendered":"Nike Air Hyperflight \/\/ Throwback Thursday"},"content":{"rendered":"
Accessible art and design.<\/p>\n
Welcome to today\u2019s Snkrs Day\u2019 Throwback Thursday. For this episode, we go back to the start of the new millennium and the 2000-2001 NBA season. At the time, Nike pushed its new Shox technology<\/a> led by All-Star and Nike athlete, Vince Carter<\/a>, amid a plethora of innovative, funny, and memorable commercials including Dr. Funk and the Nike Roswell Rayguns. Following this innovative ad campaign, Nike continued with its futuristic theme. With a team led by Eric Avar<\/a>, Nike designers began developing a new lightweight basketball sneaker specifically designed for point guards. Enter the Nike Air Hyperflight<\/strong>.<\/p>\n <\/p>\n Voted by Nike as one of \u201c20 Designs that Changed the Game,\u201d the Hyperflight hit the sneaker scene and NBA hardwood by storm, making an immediate, indelible impact and positive impression on designers, players, and consumers alike. One of the lightest basketball sneakers ever made, the Hyperflight was part of the Nike Alpha Project and employed an extremely futuristic, forward-thinking design ever seen at the time in a sneaker in order to provide responsive, low-profile cushioning, and stability without compromising weight. The Hyperflight incorporated a Phylon midsole, synthetic leather upper, Zoom Air cushioning and an exoskeletal \u201cclaw-structure\u201d for stability, a design feature also seen in other Flight models including the Air Zoom GP IV and Nike Zoom Ultraflight. A truly dynamic and versatile sneaker, a plethora of colorways were produced in order to meet both individual player and team needs.<\/p>\n