{"id":589332,"date":"2018-03-14T14:57:38","date_gmt":"2018-03-14T18:57:38","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=589332"},"modified":"2018-03-14T14:57:38","modified_gmt":"2018-03-14T18:57:38","slug":"adidas-sold-1-million-shoes-made-sustainable-ocean-plastic-2017","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/adidas-sold-1-million-shoes-made-sustainable-ocean-plastic-2017\/","title":{"rendered":"adidas Sold 1 Million Sneakers Made from Sustainable Ocean Plastic in 2017"},"content":{"rendered":"

Years ago, even before adidas announced its long term partnership with Parley for the Oceans, adidas<\/strong> presented a plan to offer sustainable sneakers to the masses. The goals were lofty but attainable with the right amount of success.\u00a0One of those goals was to sell millions of sneakers produced with waste from our oceans.<\/p>\n

According to Kasper Rorsted, acting adidas CEO, in 2017 the brand sold 1 million sneakers produced by ocean plastic. The number represents approximately 11 millions plastic bottles from the ocean recycled into high quality sneakers.<\/p>\n

It is expected that adidas will continue to move large volumes of sustainable footwear in 2018. However, topping their 2017 tally is no small feat. Yet the amount sales almost pales in comparison to the mission, and the continue effort behind this cause.<\/p>\n

\"Parley
Parley x adidas<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Years ago, even before adidas announced its long term partnership with Parley for the Oceans, adidas presented a plan to…<\/p>\n","protected":false},"author":137731,"featured_media":589333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[1225462,1225451,1227994],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\nParley for the Oceans x adidas | Snkrs Day<\/title>\n<meta name=\"description\" content=\"adidas sold lots of sustainable sneakers produced from ocean waste in 2017. Find out just how many and what to expect this year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snkrsday.com\/adidas-sold-1-million-shoes-made-sustainable-ocean-plastic-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"adidas Sold 1 Million Sneakers Made from Sustainable Ocean Plastic in 2017\" \/>\n<meta property=\"og:description\" content=\"adidas sold lots of sustainable sneakers produced from ocean waste in 2017. 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