On Sunday during All-Star Weekend, Brand Jordan showcased a new way to sneaker shop with social media.<\/p>\n
Using Snapchat’s camera, attendees at various Brand Jordan events were able to scan a code that allowed them to view the Air Jordan 3 “Tinker Hatfield”<\/strong><\/a> via the app thanks to its integration with Shopify. For most of the attendees, the shoes were then delivered to them on the same day via Darkstore, a logistics startup company.<\/p>\n Brand Jordan also partnered with Snapchat to create a special lens that when activated, allowed users to experience Michael Jordan’s 1988 free-throw line dunk from a number of different angles.<\/p>\n Check out the special lens experience below as well as the Air Jordan 3 “Tinker Hatfield,” which\u00a0will be released<\/a>\u00a0on March 24 via\u00a0Nike SNKRS\u00a0at 10am EST.<\/p>\n