{"id":585219,"date":"2018-02-16T22:58:37","date_gmt":"2018-02-17T03:58:37","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=585219"},"modified":"2018-02-17T00:05:31","modified_gmt":"2018-02-17T05:05:31","slug":"designing-adidas-futurecraft-creator-ndp-brooklyn-creator-farm","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/designing-adidas-futurecraft-creator-ndp-brooklyn-creator-farm\/","title":{"rendered":"Designing The Adidas FutureBoost Creator NDP With The Brooklyn Creator Farm"},"content":{"rendered":"
words \/\/ Nick DePaula<\/a><\/strong> To kick off the brand’s massive 747 Warehouse St. celebration during NBA All-Star Weekend, Adidas is looking to showcase several of their brightest innovations and future concepts<\/a>.<\/p>\n Marking the first time that the Brooklyn Creator Farm brought their collective tools and talents to a public brand event, Farm leaders Marc Dolce, Denis Dekovic and Mark Miner hosted a series of 2-hour Maker Lab workshops earlier today, challenging creators to come up with their own silhouette and design on the spot.<\/p>\n <\/p>\n “We want to give you 10% of the shoe, and then the rest is entirely up to you to create,” outlined Dolce.<\/p>\n Taking early inspiration from the trio’s celebratory group photo from when they first joined the Adidas brand in late 2014 — which I actually shot on a rainy Portland day — I was able to work alongside Dekovic and the Farm’s master maker Eric Wise to bring my design to life over the course of two hours.<\/p>\n With five toolings at our disposal, we started with the Crazy BYW platform<\/a>, one my favorite designs in recent memory from the brand. I also happened to be wearing my pair<\/a>, which came in handy as Denis grabbed some tape and pen for a few mock toe-down designs along the way. From there, we toyed with additional parts and pieces, before sticking to a mostly sleekened and minimal look.<\/p>\n Styled in hues of McCarren Concrete and Hawthorne Blue, the FutureBoost Creator NDP combines forefoot Boost and a 4D printed heel together, merging two of the brand’s biggest innovations for the very first time.<\/p>\n The upper features an exaggerated and laceless silhouette, with a lateral support wedge offering a texture and color break. Branding along the collar combines the Snkrs Day speech bubble with my own NDP logo, a combination of my initials and my affinity for throwing terrible behind-the-back pass turnovers during pickup runs.<\/p>\n Follow along throughout the process of concepting, hacking and making the Adidas FutureBoost Creator NDP, designed in tandem with Brooklyn Farm creators Denis Dekovic and Eric Wise. The BCF pop-up will be finalizing the construction this weekend, with a final look at the assembled shoe on the way. Let us know what you think on Instagram at @NiceKicks<\/a> and @NickDePaula<\/a>.<\/p>\n \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" words \/\/ Nick DePaula images \/\/ Jeffrey Jason & Nick DePaula To kick off the brand’s massive 747 Warehouse St.…<\/p>\n","protected":false},"author":142940,"featured_media":585247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[1225462],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\n
\nimages \/\/ Jeffrey Jason<\/a> & Nick DePaula<\/a><\/strong><\/p>\n