{"id":568019,"date":"2017-11-27T15:58:41","date_gmt":"2017-11-27T20:58:41","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=568019"},"modified":"2020-09-29T01:46:29","modified_gmt":"2020-09-29T05:46:29","slug":"undefeated-james-bond-nba-live-18-interview","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/undefeated-james-bond-nba-live-18-interview\/","title":{"rendered":"Interview \/\/ UNDFTD’s James Bond Talks NBA Live 18 Collaboration"},"content":{"rendered":"

Wanting to make NBA Live 18<\/strong><\/em> even more unique, EA Sports has teamed up with various streetwear giants like Undefeated, BAPE and Pink Dolphin to offer gamers the ability to have their players rock sneakers and apparel from these brands in the game.<\/p>\n

There is a catch however. Gamers will only be available to take advantage of these in-game drops for a limited period of time through the new LIVESTRIKE aspect of the NBA Live 18.<\/p>\n

What are LIVESTRIKES you ask? LIVESTRIKES are described by EA as \u201climited-time events that drop new content like Live Event challenges and premium in-game apparel, shoes, traits and more.\u201d These aren\u2019t random drops though as they are scheduled in-game releases. Undefeated\u2019s drop has already past but BAPE (Nov. 28 – Dec. 5) and Pink Dolphin (Dec. 4 – Dec. 12) will be be dropping in-game relatively soon.<\/p>\n

With Undefeated being the game\u2019s first drop, we got a chance to chat with the company\u2019s co-founder James Bond<\/strong> about the brand\u2019s sneakers being featured in NBA Live 18, his thoughts on the current state of streetwear and what\u2019s in store for the future of UNDFTD.<\/p>\n

Snkrs Day: Did you ever imagine that Undefeated would be so prominently featured in a video game?<\/strong><\/p>\n

James Bond:<\/strong> I never did. I always thought maybe we would see a sneaker in there, but I never  considered that we would get to a point where someone would want to put the brand in there the way that EA Sports have. It’s pretty amazing.<\/p>\n

Snkrs Day: What went into the decision process of picking shoes for NBA Live 18?<\/strong><\/p>\n

James Bond:<\/strong> We were fortunate that we have enough content to make some good choices. We had a lot to pick from. We wanted to come out firing with both guns so we went the Air Jordan 4 and then we added the Hyperdunks. We also left it up to the video game designers too as they know what fits best in that situation.<\/p>\n