{"id":567945,"date":"2017-11-25T16:17:16","date_gmt":"2017-11-25T21:17:16","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=567945"},"modified":"2020-03-02T16:28:19","modified_gmt":"2020-03-02T21:28:19","slug":"nike-cortez-sales-pales-comparison-adidas-retros","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/nike-cortez-sales-pales-comparison-adidas-retros\/","title":{"rendered":"Nike Cortez Sales Pales In Comparison To adidas Retros"},"content":{"rendered":"<p>With the plethora of releases and collaborations, Nike dubbed 2017 as the year of their iconic <strong>Cortez<\/strong> silhouette. But despite the heavy Cortez push, sales of the retro sneaker didn&#8217;t match the hype Nike tried to create with the different colorways and marketing campaigns. In fact, sales of adidas retros like the <strong>Stan Smith<\/strong> and <strong>Superstar<\/strong>, were much higher than Cortez sales.<\/p>\n<p>From <a href=\"https:\/\/www.businessoffashion.com\/articles\/news-analysis\/nikes-failed-attempt-to-challenge-the-old-school-adidas-cool\" target=\"_blank\" rel=\"noopener noreferrer\">The Business of Fashion&#8217;s Kyle Stock<\/a>:<\/p>\n<blockquote><p>Matt Powell, a sneaker analyst at NPD Group Inc., said Cortez sales this year\u00a0have been \u201cvery minor,\u201d even with the maedia blitz. \u201cNo retailer is talking to me about this shoe,\u201d he said. Adding insult to injury is the cost of all this\u00a0\u201cdemand creation,\u201d eating up 10 percent of revenue.\u00a0Hadid, Lamar and those excellent photographers don\u2019t come cheap.<\/p>\n<p>&#8230;<\/p>\n<p>Nike, for its part, posted a further\u00a03 percent drop in North American sales in September and said it would stop reporting future\u00a0orders. A little more than a year after his initial announcement,\u00a0chief executive Parker is no longer talking about the Cortez. He didn\u2019t\u00a0mention it\u00a0during the company\u2019s\u00a0annual conclave with Wall Street analysts in October, though he called out several other models. In fact, the company only referenced \u201cclassic\u201d styles twice that day,\u00a0while it trumpeted \u201cinnovation\u201d 96 times.<\/p><\/blockquote>\n<p>Obviously this isn&#8217;t a great look for Nike, especially since adidas recently jumped over Brand Jordan as the number two sneaker company in the United States.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the plethora of releases and collaborations, Nike dubbed 2017 as the year of their iconic Cortez silhouette. But despite&hellip;<\/p>\n","protected":false},"author":149,"featured_media":536720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,1224791],"tags":[1225462,880202,1206,1225736,1660],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nike Cortez Sales Pales In Comparison To adidas Retros | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy Nike Cortez Sales Pales In Comparison To adidas Retros shoes. 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