{"id":566391,"date":"2017-11-16T16:27:50","date_gmt":"2017-11-16T21:27:50","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=566391"},"modified":"2017-11-16T16:27:50","modified_gmt":"2017-11-16T21:27:50","slug":"puma-makes-lewis-hamilton-face-247-training-campaign","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/puma-makes-lewis-hamilton-face-247-training-campaign\/","title":{"rendered":"PUMA Makes Lewis Hamilton The Face of their 24\/7 Training Campaign"},"content":{"rendered":"

For the launch of their new “24\/7”<\/strong> training campaign, PUMA<\/strong> has tagged four-time FIA Formula One\u2122 World Champion Lewis Hamilton<\/strong> to be the face of it.<\/p>\n

The whole idea behind PUMA’s “24\/7” campaign is to show how necessary it is these days to have a wardrobe that is functional both inside and outside of the gym.\u00a0Hamilton was the natural selection for PUMA because due to his hectic schedule, he\u00a0exemplifies the need to have a versatile training wardrobe that can transition from intense workouts to the street.<\/p>\n

\u201cFor me, training is one of the most important aspects of my life, I don\u2019t just do it to be fit, but because my job requires me to,” Hamilton said via a press release. “Before every race I need to be shedding pounds, this completely makes the difference between winning and losing. I think it\u2019s so dope to be part of not just the PUMA family, but this campaign, which aligns 100% with who I am.”<\/p>\n

Peep the video of Hamilton working out in PUMA’s “24\/7” gear below and look for the training collection to hit stores in the very near future.<\/p>\n