{"id":566041,"date":"2017-11-15T14:15:17","date_gmt":"2017-11-15T19:15:17","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=566041"},"modified":"2022-09-18T02:16:21","modified_gmt":"2022-09-18T07:16:21","slug":"interview-benny-fairfax-chewy-cannon-talk-boom-skate-culture-adidas-palace-pro-launch","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/interview-benny-fairfax-chewy-cannon-talk-boom-skate-culture-adidas-palace-pro-launch\/","title":{"rendered":"Interview \/\/ Benny Fairfax and Chewy Cannon Talk Boom of Skate Culture & adidas Palace Pro Launch"},"content":{"rendered":"
Blowin’ minds and on their grind, London-based skate icons\/pro riders Benny Fairfax<\/strong> and Chewy Cannon<\/strong> have added personalized takes on the adidas Palace Pro<\/strong> to both their resume and rotation.<\/p>\n The Palace Wayward Boys Choir members both seem to have a hit on their hands, redressing the celebrated skate silo debuted by adidas Originals in colorways indicative of their own style, each take illuminates the minimal model with fresh hues and bold branding that have appeal far out of the growing culture.<\/p>\n Catching up with Benny and Chewy, we discussed not only the collab but also their experience linking with the Three Stripes and the boom of skate business outside of the sport. Read what they had to say in our quick convo.<\/p>\n Snkrs Day: How did you both first get into skateboarding?<\/strong><\/p>\n Chewy Cannon:<\/strong> I had a mate from school who was into it and I thought it was cool.<\/p>\n Benny Fairfax:<\/strong> I was probably seven or eight years old when I got my first board for Christmas or a birthday. My sister and I would take turns sitting on it and pushing the other one down the hill outside of our house.<\/p>\n Snkrs Day: Was it hard to pursue the skateboarding dream at first? Did family and friends support you?<\/strong><\/p>\n Chewy:<\/strong> I don\u2019t think I really had a skateboarding dream to start. I never knew you could live off skating so I just did it for fun. Same as now, really. I didn\u2019t receive loads of support. My old girlfriend helped and my mate Greg King made videos for me so that pushed me a lot. He pushed me a lot.<\/p>\n Benny:<\/strong> I never really thought I was pursuing any kind of dream. I just didn\u2019t want to do anything else besides to go skate. My friends and I were obsessed. My parents definitely got pissed off at the rate I\u2019d destroy shoes and boards. They also didn\u2019t like me injuring myself but they were supportive.<\/p>\n