{"id":566041,"date":"2017-11-15T14:15:17","date_gmt":"2017-11-15T19:15:17","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=566041"},"modified":"2022-09-18T02:16:21","modified_gmt":"2022-09-18T07:16:21","slug":"interview-benny-fairfax-chewy-cannon-talk-boom-skate-culture-adidas-palace-pro-launch","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/interview-benny-fairfax-chewy-cannon-talk-boom-skate-culture-adidas-palace-pro-launch\/","title":{"rendered":"Interview \/\/ Benny Fairfax and Chewy Cannon Talk Boom of Skate Culture & adidas Palace Pro Launch"},"content":{"rendered":"

Blowin’ minds and on their grind, London-based skate icons\/pro riders Benny Fairfax<\/strong> and Chewy Cannon<\/strong> have added personalized takes on the adidas Palace Pro<\/strong> to both their resume and rotation.<\/p>\n

The Palace Wayward Boys Choir members both seem to have a hit on their hands, redressing the celebrated skate silo debuted by adidas Originals in colorways indicative of their own style, each take illuminates the minimal model with fresh hues and bold branding that have appeal far out of the growing culture.<\/p>\n

Catching up with Benny and Chewy, we discussed not only the collab but also their experience linking with the Three Stripes and the boom of skate business outside of the sport. Read what they had to say in our quick convo.<\/p>\n

Snkrs Day: How did you both first get into skateboarding?<\/strong><\/p>\n

Chewy Cannon:<\/strong> I had a mate from school who was into it and I thought it was cool.<\/p>\n

Benny Fairfax:<\/strong> I was probably seven or eight years old when I got my first board for Christmas or a birthday. My sister and I would take turns sitting on it and pushing the other one down the hill outside of our house.<\/p>\n

Snkrs Day: Was it hard to pursue the skateboarding dream at first? Did family and friends support you?<\/strong><\/p>\n

Chewy:<\/strong> I don\u2019t think I really had a skateboarding dream to start. I never knew you could live off skating so I just did it for fun. Same as now, really. I didn\u2019t receive loads of support. My old girlfriend helped and my mate Greg King made videos for me so that pushed me a lot. He pushed me a lot.<\/p>\n

Benny:<\/strong> I never really thought I was pursuing any kind of dream. I just didn\u2019t want to do anything else besides to go skate. My friends and I were obsessed. My parents definitely got pissed off at the rate I\u2019d destroy shoes and boards. They also didn\u2019t like me injuring myself but they were supportive.<\/p>\n

\"adidas
adidas Palace Pro “Benny Fairfax”<\/figcaption><\/figure>\n

Snkrs Day: How did the adidas deal first come about and how has the relationship grown?<\/strong><\/p>\n

Chewy:<\/strong> Neil Chester phoned me up one day and asked me if I would like to ride for adidas and I was like, \u201cFuck yeah, I will.\u201d I always liked adidas as a kid. Matt Beach, Qu\u00edm Cardona and the Gonz!!! Plus, my football boots and football team kit were adidas, too, so I was down from the start. Then I just followed it – went on all the trips and skated.<\/p>\n

Benny:<\/strong> I got my first box of adidas in the post in 2006 from Bryce Kanights, who was the team manager at that time. It\u2019s been amazing ever since. I\u2019ve got to travel all over the world doing tours with adidas and I couldn\u2019t ask for anything more!<\/p>\n

 <\/p>\n

Snkrs Day: What was your first reaction when adidas reached out to you to do a sneaker?<\/strong><\/p>\n

Chewy:<\/strong> I was gassed!! I wasn\u2019t sure if I really deserved it but I was way too stoked to turn it down. I guess it\u2019s probably one of the biggest accomplishments in skating for me.<\/p>\n

Benny:<\/strong> Having my name next to the three stripes on an adidas skate shoe is a dream come true. The 13-year-old me would never have believed it could happen.<\/p>\n

 <\/p>\n

Snkrs Day: What was the inspiration behind the colorway for the Palace Pro?<\/strong><\/p>\n

Chewy:<\/strong> I guess being both a Palace pro and an adidas rider was the inspiration as it makes sense for both companies. Benny and I dropped the first edit for the initial adidas Originals x Palace Pro release. My signature colourway for the latest Palace Pro release was all adidas. They presented it to me and I said, \u201cYes, I like that one.<\/p>\n

Benny:<\/strong> There\u2019s definitely some rave vibes in there!<\/p>\n

\"adidas
adidas Palace Pro<\/figcaption><\/figure>\n

Snkrs Day: From a skating standpoint, which technical attributes do you like most about the Palace Pro model?<\/strong><\/p>\n

Chewy:<\/strong> They look good, feel good, and skate good!<\/p>\n

Benny:<\/strong> They\u2019re comfortable straight out of the box. You don\u2019t need to wear them in at all.<\/p>\n

Snkrs Day: Aside from your latest colorway release, which shoes are getting burn in your rotation?<\/strong><\/p>\n

Chewy:<\/strong> The OG Busenitz. All day.<\/p>\n

Benny:<\/strong> I like shelltoes a lot. I also like the Lucas Puig Pro shoe to skate in.<\/p>\n

Snkrs Day: From skating to designing and everything in between, what’s daily life like for you?<\/strong><\/p>\n

Chewy:<\/strong> Life has been metal, lately. I had a lot going on. But daily life includes tea, emails, JLB, house stuff, skate, beer, and bed. I\u2019m pretty much in between planes, trains, Uber\u2019s and globetrotting. Oh, and interviews!<\/p>\n

Benny:<\/strong> When I\u2019m not injured, I\u2019m trying to skate everyday if the weather\u2019s good. Right now, I\u2019m injured so I\u2019m just focused on getting back on the board.<\/p>\n

Snkrs Day: What advice would you give for the kids pursuing the creative field?<\/strong><\/p>\n

Chewy:<\/strong> Be yourself and explore.<\/p>\n

Benny:<\/strong> Throw yourself into what you enjoy doing 100% and don\u2019t let anything stand in the way of achieving what you want.<\/p>\n

Snkrs Day: Skate culture has blown up from a fashion standpoint. What is your opinion on the skateboard brands now being mainstream?<\/strong><\/p>\n

Chewy:<\/strong> I just see it as evolution more than anything. It just keeps on going. For better or worse, till death do us part! I do.<\/p>\n

Benny:<\/strong> I think more attention on skateboarding is a good thing and I think the majority of skate brands are a long way from being \u201cmainstream\u201d – whatever that means. I\u2019d much rather see brands that support skateboarding, grow, than to see companies come and cash in on our sport because it\u2019s popular at the moment.<\/p>\n

\"adidas
adidas Palace Pro “Chewy Cannon”<\/figcaption><\/figure>\n

adidas Skateboarding’s Palace Pro colorways releases on November 17 at specialty three stripes retailers and adidas skateboarding<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Blowin’ minds and on their grind, London-based skate icons\/pro riders Benny Fairfax and Chewy Cannon have added personalized takes on…<\/p>\n","protected":false},"author":328290,"featured_media":566119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,51],"tags":[199],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\nInterview \/\/ Benny Fairfax and Chewy Cannon Talk Boom of Skate Culture & adidas Palace Pro Launch | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy Interview \/\/ Benny Fairfax and Chewy Cannon Talk Boom of Skate Culture & adidas Palace Pro Launch shoes. 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