{"id":559921,"date":"2017-10-10T17:05:37","date_gmt":"2017-10-10T21:05:37","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=559921"},"modified":"2022-09-17T19:54:53","modified_gmt":"2022-09-18T00:54:53","slug":"tinker-hatfield-admits-720-nike-hyperadapts-expensive","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/tinker-hatfield-admits-720-nike-hyperadapts-expensive\/","title":{"rendered":"Tinker Hatfield Admits the $720 Nike HyperAdapts Are Too Expensive"},"content":{"rendered":"<p>Shoes in general have become too expensive, but the $720 <strong>Nike HyperAdapt<\/strong> may take the cake. Totally tech&#8217;d out, the innovative model from the Swoosh saw a <em>WIRED Magazine<\/em> rollout, introducing the world to auto-lacing innovation first imagined by the Beaverton brand in the &#8217;80s when consulted for <em>Back to the Future II<\/em>.<\/p>\n<p>Ground breaking? For sure. Bank busting? Most definitely. While Nike would love to see everyone walking around in auto-lacing shoes, Tinker Hatfield agrees that the price is too high now, but signals that it will eventually change.<\/p>\n<p>\u201cIt\u2019s not realistic to think everybody can go out and spend \u00a3600 (~$790 USD) on a pair of sneakers,\u201d said designer Tinker Hatfield in an interview with <a href=\"https:\/\/hypebeast.com\/2017\/10\/nike-tinker-hatfield-hyperadapt-interview\" target=\"_blank\" rel=\"noopener\">HYPEBEAST<\/a> recently in London. \u201cBut our costs of development are so high, that\u2019s just where it headed out. Over time, those costs will keep diminishing and we\u2019ll be able to pass those savings over to the consumer.\u201d<\/p>\n Nike HyperAdapt 1.0\n<h2 style=\"text-align: center;\">\u201cIt\u2019s not realistic to think everybody can go out and spend \u00a3600 on a pair of sneakers.&#8221; &#8211; Tinker Hatfield<\/h2>\n<p>Just how soon? That remains to be seen, but Hatfield cites the computer industry as an example for where the HyperAdapt is at right now. &#8220;The first desktop computer was quite expensive and the more they made, the less expensive they get and the easier it is to do the next one without spending so much money, and that\u2019s gonna happen here,&#8221; Hatfield notes. &#8220;These are expensive but they\u2019ll become less and less expensive.\u201d<\/p>\n<p>So, where does Hatfield eventually see the <a href=\"https:\/\/www.snkrsday.com\/tag\/nike-hyperadapt\/\">HyperAdapt<\/a> line going? The Chuck Taylor for the future, perhaps. &#8220;[The HyperAdapt is] like a Converse low-top, only for the future. This could become a classic because it\u2019s so simple.\u201d<\/p>\n<p>While the <a href=\"https:\/\/www.snkrsday.com\/tinker-hatfield-nike-hyperadapt-2-0-basketball-shoe\/\">next iteration of the HyperAdapt is said to be built for basketball<\/a>, the world still waits to see it. Just how much would you pay for an auto-lacing shoe? Let us know in the comments section.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shoes in general have become too expensive, but the $720 Nike HyperAdapt may take the cake. Totally tech&#8217;d out, the&hellip;<\/p>\n","protected":false},"author":2415,"featured_media":559923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1224791],"tags":[1229000,1204422],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tinker Hatfield Admits the $720 Nike HyperAdapts Are Too Expensive | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy Tinker Hatfield Admits the $720 Nike HyperAdapts Are Too Expensive shoes. 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