{"id":559532,"date":"2017-10-09T12:06:08","date_gmt":"2017-10-09T16:06:08","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=559532"},"modified":"2017-10-09T12:06:08","modified_gmt":"2017-10-09T16:06:08","slug":"supreme-sells-stake-company-u-s-investment-firm","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/supreme-sells-stake-company-u-s-investment-firm\/","title":{"rendered":"Supreme Sells Stake in Company to U.S. Investment Firm"},"content":{"rendered":"

In the immortal words of Larry David, business has been pretty, pretty, pretty good for Supreme<\/strong>.\u00a0<\/strong>In fact business has been so good for Supreme that The Caryle Firm, a U.S. investment company, has bought a minority stake in the company.<\/p>\n

Supreme founder James Jebbia talked to the Business of Fashion<\/a> about The Caryle Firm’s investment:<\/p>\n

\u201cWe\u2019re a growing brand, and to sustain that growth we\u2019ve chosen to work with Carlyle, who has the operational expertise needed to keep us on the steady path we\u2019ve been on since 1994,\u201d said Jebbia in an exclusive statement to BoF. \u201cWorking with Carlyle allows us to concentrate on doing what we do best and remain in control of our brand, as we always have.\u201d The terms of the transaction were undisclosed, but Jebbia\u2019s statement suggests Carlyle has taken a minority stake in the business.<\/p>\n

The deal marks the first time a top-tier private equity firm has invested in streetwear and underscores the power of the Supreme brand \u2014 often dubbed \u201cthe Chanel of streetwear\u201d \u2014 and its innovative business model, rooted in cool but accessibly-priced product and tightly controlled releases, which \u201cdrop\u201d on a weekly schedule that\u2019s far faster than the traditional fashion cycle and designed to drive consumer engagement with a stream of constant newness.<\/p>\n

Investment from Carlyle will give Supreme added heft to drive rapid expansion and seize what is undoubtedly a significant growth opportunity.<\/p><\/blockquote>\n

It will be interesting to see if Supreme’s “rapid expansion” takes away from the quality and rareness of Supreme’s line. That could often doom companies as it did with American Apparel.<\/p>\n

But if Supreme is able to stay true to their roots while also becoming more accessible than they will likely keep thriving and remain an elite fashion brand.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the immortal words of Larry David, business has been pretty, pretty, pretty good for Supreme.\u00a0In fact business has been…<\/p>\n","protected":false},"author":149,"featured_media":554792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[933],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\nSupreme Sells Stake in Company to U.S. Investment Firm | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy Supreme Sells Stake in Company to U.S. Investment Firm shoes. 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