{"id":551912,"date":"2017-08-21T13:47:29","date_gmt":"2017-08-21T17:47:29","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=551912"},"modified":"2017-08-21T13:50:05","modified_gmt":"2017-08-21T17:50:05","slug":"on-site-puma-xo-parallels-launch-concert","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/on-site-puma-xo-parallels-launch-concert\/","title":{"rendered":"On Site \/\/ The Weeknd x PUMA Parallels Launch Concert"},"content":{"rendered":"<p><em>words &amp; photos by <a href=\"https:\/\/www.instagram.com\/wizardbarron\/\" target=\"_blank\" rel=\"noopener\">Matthew Barron<\/a><\/em><\/p>\n<p>It\u2019s the first day of my first ever Agenda Las Vegas, I\u2019m in taxi full of boutique owners with over two decades of experience and I can\u2019t help but think, \u201cAbel is 100% on stage right now and we are 100% about to show up too late.\u201d We just got a text saying that the party is at capacity\u2026 but screw it, we\u2019re gonna pull up anyway. The eight of us climb out of the SUV, push open the chainlink fence and follow a trail of <i>XO<\/i> logos down a concrete path towards the back entrance of a secret production studio in west Las Vegas.<\/p>\n<p>Silence at the front entrance makes us skeptical. The chop-shop-turned-dystopian event venue has no guide lights or event signs, no surrounding hotels or casinos and is enclosed by nothing but loose gravel plots and small business parking lots. The Vegas skyline &#8212; and our Venetian home &#8212; is in the distance, but the city lights shine comfort over our uneasiness.<\/p>\n<p>Party sounds are becoming increasingly audible with each step. As we turn the corner, we can see stage lights shining through a garage door opening, but there\u2019s no line \u2014 maybe they sent everyone home?<\/p>\n<p>Then I hear it! <strong>The Weeknd<\/strong> is on stage (that means we\u2019ve missed Kaytranada\u2019s set) and for some reason, I haven\u2019t started running in yet\u2026<\/p>\n<p>\u201cPeace, I\u2019m about to get these shots.\u201d<\/p>\n<div id='gallery-1' class='gallery galleryid-551912 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.snkrsday.com\/on-site-puma-xo-parallels-launch-concert\/screen-shot-2017-08-20-at-8-47-35-pm\/'><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"589\" src=\"https:\/\/www.snkrsday.com\/files\/2017\/08\/Screen-Shot-2017-08-20-at-8.47.35-PM-1000x736.png\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-552176\" srcset=\"https:\/\/www.snkrsday.com\/files\/2017\/08\/Screen-Shot-2017-08-20-at-8.47.35-PM-1000x736.png 1000w, https:\/\/www.snkrsday.com\/files\/2017\/08\/Screen-Shot-2017-08-20-at-8.47.35-PM-679x500.png 679w, https:\/\/www.snkrsday.com\/files\/2017\/08\/Screen-Shot-2017-08-20-at-8.47.35-PM-325x239.png 325w, https:\/\/www.snkrsday.com\/files\/2017\/08\/Screen-Shot-2017-08-20-at-8.47.35-PM-720x530.png 720w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-552176'>\n\t\t\t\tThe Weeknd \/\/ XO Parallel Launch Concert\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.snkrsday.com\/?attachment_id=552154'><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"604\" src=\"https:\/\/www.snkrsday.com\/files\/2017\/08\/W5-994x750.jpg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-552154\" srcset=\"https:\/\/www.snkrsday.com\/files\/2017\/08\/W5-994x750.jpg 994w, https:\/\/www.snkrsday.com\/files\/2017\/08\/W5-662x500.jpg 662w, https:\/\/www.snkrsday.com\/files\/2017\/08\/W5-325x245.jpg 325w, https:\/\/www.snkrsday.com\/files\/2017\/08\/W5-720x543.jpg 720w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-552154'>\n\t\t\t\tThe Weeknd \/\/ XO Parallel Launch Concert\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>Red LED lights flickered as I pulled out my camera and&nbsp;maneuvered through the wall of dedicated XO fans that had formed at the railing of the GA pit. Pairing his falsetto notes with sets of energetic&nbsp;moves to set the vibe, The Weeknd displayed his versatility as a stadium status performer to an audience 70 times smaller than that of the Staples Center.<\/p>\n<p>Abel&#8217;s genuine appreciation for his sneaker collaboration was recognizable by the quality of his performance &#8212; whether he was laughing with the crowd or throwing his mic stand up in the air, he never a dull moment fly.<\/p>\n<p>Needless to say, The Madness was in full effect at the show.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" class=\"aligncenter wp-image-552155 size-full\" src=\"https:\/\/www.snkrsday.com\/files\/2017\/08\/W6.jpg\" alt=\"\" width=\"1130\" height=\"1712\" srcset=\"https:\/\/www.snkrsday.com\/files\/2017\/08\/W6.jpg 1130w, https:\/\/www.snkrsday.com\/files\/2017\/08\/W6-182x275.jpg 182w, https:\/\/www.snkrsday.com\/files\/2017\/08\/W6-330x500.jpg 330w, https:\/\/www.snkrsday.com\/files\/2017\/08\/W6-495x750.jpg 495w, https:\/\/www.snkrsday.com\/files\/2017\/08\/W6-720x1091.jpg 720w\" sizes=\"(max-width: 1130px) 100vw, 1130px\" \/><\/p>\n<p>As my 35th film shot had been fired, I decided to let the fans enjoy their front row luxuries without further interruption. I ducked to the bar at the back of the room to double up on Grey Goose&#8217;s sponsored&nbsp;<em>Starboy&nbsp;<\/em>mixed drinks, deciding to save the last shot in my film roll for a special portrait should it present itself.<\/p>\n<p>Before I knew it, I was in the VIP dancing in line to &#8220;I Can&#8217;t Feel My Face&#8221;<em>&nbsp;<\/em>with Kitty Cash and Kaytranada. The Weeknd&#8217;s high energy continued to fill the room. Before reuniting with the rest of my group, I seized the opportunity I&#8217;d prepared myself for and asked Kay and Kitty for a double portrait.<\/p>\n<p>&#8220;Yeah, I got this though.&#8221;<\/p>\n<p>Kaytranada separated himself from his friends and hit the pose for a solo portrait. The original idea was fire, but my camera took a lag. Luckily the delay provided a suspense for the shot and as he released his pose, he ended up in the ideal focus point of my camera. What I thought was going to develop as a blurry motion shot turned out to be the best photo of the night.<\/p>\n<figure id=\"attachment_552163\" aria-describedby=\"caption-attachment-552163\" style=\"width: 2080px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" class=\"wp-image-552163 size-full\" src=\"https:\/\/www.snkrsday.com\/files\/2017\/08\/66460035-2.jpg\" alt=\"\" width=\"2080\" height=\"3152\" srcset=\"https:\/\/www.snkrsday.com\/files\/2017\/08\/66460035-2.jpg 2080w, https:\/\/www.snkrsday.com\/files\/2017\/08\/66460035-2-330x500.jpg 330w, https:\/\/www.snkrsday.com\/files\/2017\/08\/66460035-2-181x275.jpg 181w, https:\/\/www.snkrsday.com\/files\/2017\/08\/66460035-2-495x750.jpg 495w, https:\/\/www.snkrsday.com\/files\/2017\/08\/66460035-2-720x1091.jpg 720w\" sizes=\"(max-width: 2080px) 100vw, 2080px\" \/><figcaption id=\"caption-attachment-552163\" class=\"wp-caption-text\">Kaytranada \/\/ Puma Parallel Launch Party<\/figcaption><\/figure>\n<p>I was the only one there to work. So after work, I explored. PUMA had multiple XO Parallel art installations set up throughout the venue &#8212; one dark shipping container iconically held the shoes inside of a glass case on a white podium, with one light shining down on the party&#8217;s precious cargo. Another installation suspended pairs in mid air, and let guests interact with the sneakers from behind the glass. Perfect&nbsp;<em>boomerang&nbsp;<\/em>content.<\/p>\n<p>Closing his set with an encore performance of &#8220;The Hills,&#8221;<em>&nbsp;<\/em>The Weeknd left the stage&nbsp;to an infectious \u201cAbel!\u201d chant.&nbsp;Following the event, the professionals in the building were aligned on one, if not two things: the shoes are a must cop and there needs to be more sneaker launch concerts for the culture &#8212; preferably featuring timeless performances like we just saw.<\/p>\n<p>Lucky for us, The Weeknd x PUMA Parallel sees its official release tomorrow online at PUMA and select fashion retailers worldwide. After seeing what it means to the involved parties, this shoe is definitely on my radar.<\/p>\n<p>Check out some shots from the event below, and best of luck with copping your pair tomorrow.<\/p>\n<figure id=\"attachment_552150\" aria-describedby=\"caption-attachment-552150\" style=\"width: 1854px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" class=\"wp-image-552150 size-full\" src=\"https:\/\/www.snkrsday.com\/files\/2017\/08\/W1.jpg\" alt=\"\" width=\"1854\" height=\"3124\" srcset=\"https:\/\/www.snkrsday.com\/files\/2017\/08\/W1.jpg 1854w, https:\/\/www.snkrsday.com\/files\/2017\/08\/W1-163x275.jpg 163w, https:\/\/www.snkrsday.com\/files\/2017\/08\/W1-297x500.jpg 297w, https:\/\/www.snkrsday.com\/files\/2017\/08\/W1-445x750.jpg 445w, https:\/\/www.snkrsday.com\/files\/2017\/08\/W1-720x1213.jpg 720w\" sizes=\"(max-width: 1854px) 100vw, 1854px\" \/><figcaption id=\"caption-attachment-552150\" class=\"wp-caption-text\">The Weeknd \/\/ XO Parallels Launch Concert<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_552153\" aria-describedby=\"caption-attachment-552153\" style=\"width: 2683px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" class=\"wp-image-552153 size-full\" src=\"https:\/\/www.snkrsday.com\/files\/2017\/08\/W4.jpg\" alt=\"\" width=\"2683\" height=\"1779\" srcset=\"https:\/\/www.snkrsday.com\/files\/2017\/08\/W4.jpg 2683w, https:\/\/www.snkrsday.com\/files\/2017\/08\/W4-325x215.jpg 325w, https:\/\/www.snkrsday.com\/files\/2017\/08\/W4-750x497.jpg 750w, https:\/\/www.snkrsday.com\/files\/2017\/08\/W4-1000x663.jpg 1000w, https:\/\/www.snkrsday.com\/files\/2017\/08\/W4-720x477.jpg 720w\" sizes=\"(max-width: 2683px) 100vw, 2683px\" \/><figcaption id=\"caption-attachment-552153\" class=\"wp-caption-text\">The Weeknd \/\/ XO Parallel Launch Concert<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_552157\" aria-describedby=\"caption-attachment-552157\" style=\"width: 1130px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" class=\"wp-image-552157 size-full\" src=\"https:\/\/www.snkrsday.com\/files\/2017\/08\/W7.jpg\" alt=\"\" width=\"1130\" height=\"1712\" srcset=\"https:\/\/www.snkrsday.com\/files\/2017\/08\/W7.jpg 1130w, https:\/\/www.snkrsday.com\/files\/2017\/08\/W7-330x500.jpg 330w, https:\/\/www.snkrsday.com\/files\/2017\/08\/W7-182x275.jpg 182w, https:\/\/www.snkrsday.com\/files\/2017\/08\/W7-495x750.jpg 495w, https:\/\/www.snkrsday.com\/files\/2017\/08\/W7-720x1091.jpg 720w\" sizes=\"(max-width: 1130px) 100vw, 1130px\" \/><figcaption id=\"caption-attachment-552157\" class=\"wp-caption-text\">The Weeknd \/\/ XO Parallel Launch Concert<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>words &amp; photos by Matthew Barron It\u2019s the first day of my first ever Agenda Las Vegas, I\u2019m in taxi&hellip;<\/p>\n","protected":false},"author":328303,"featured_media":551917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[1225473,1221070],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>On Site \/\/ The Weeknd x PUMA Parallels Launch Concert | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Words &amp; Photos by Matthew Barron.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snkrsday.com\/on-site-puma-xo-parallels-launch-concert\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On Site \/\/ The Weeknd x PUMA Parallels Launch Concert\" \/>\n<meta property=\"og:description\" content=\"Words &amp; 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